COMPLETE Facebook Ads Training for Beginners 2024

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COMPLETE Facebook Ads Training for Beginners 2024
🆓 Access & Download FREE Resources Here: www.chrisheckman.org/facebookads
Join us in this comprehensive Facebook Ads training, where we delve deep into the strategies that generated over $25 million in revenue. This step-by-step guide is crafted for e-commerce entrepreneurs looking to launch and scale profitable campaigns. What sets this training apart?
💎 Exclusive Access to Tools: Get hands-on with our custom templates and Standard Operating Procedures (SOPs), tools typically reserved for high-paying clients.
💬 Interactive Learning: Follow along with our detailed, click-by-click walkthrough, making the complex simple.
📊 Beyond Tactics: Gain a deeper understanding of the concepts behind each step, building a lasting foundation for your brand's marketing and growth.
Ideal for beginners and seasoned marketers alike, this is the only Facebook Ad training you'll ever need. Bookmark it, revisit often, and watch your e-commerce brand thrive!
► E-COMMERCE TOOLS I USE:
✅ Shopify | chrisheckman.org/shopify
🖨️ Printify | chrisheckman.org/printify
📧 Klaviyo | chrisheckman.org/klaviyo
🎨 Canva | chrisheckman.org/canva
▶️ RU-vid Channel: chrisheckman.org/youtube
► VIDEO TIMESTAMP
0:00 Intro
1:25 Course Overview
4:55 Introduction: is Facebook right for me?
8:14 Introduction: Facebook Ads Pre-requisites
15:05 Preparation and Foundation
16:05 Setting up A Business Manager
17:55 Setting up a Facebook Page
20:30 Setting up an Ad Account
21:54 Setting up Pixels
25:17 Setting up the Ads Catalogue
26:52 Facebook Ads Campaigns
28:56 Setting up the Ad Library
30:39 How To Design Ad Creative
39:36 Creating an Ad to Launch
1:13:45 Daily Routine in Ad Management and Response Strategies
1:21:16 Analyzing Campaign Performance
1:49:33 Scaling Your Success
1:53:26 Recap
1:54:45 Key Lessons
#facebookads #marketing #shopify #printondemand

Опубликовано:

2 июл 2024

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Комментарии : 226

@ChrisHeckman 7 месяцев назад

This video was highly requested, I hope you enjoy it. What should I do next? free resources in the video: www.chrisheckman.org/facebookads

@customerservice6171 7 месяцев назад

Could you create a video on how to find more higher profit POD products? I would like to find a product that I can make at least 30% gross margins.

@candaceshaw6695 7 месяцев назад

Could you make a video about different POD providers? I know about the normal one, but I want to do like wood cutouts and blankets and stuff and I want to find better providers for it.

@candaceshaw6695 7 месяцев назад

I would also like a video on setting up shopify website all the way

@Chris.Pilone 7 месяцев назад

How about one on how you structure your split tests? In your main cbo or testing

@by.machin 2 месяца назад

@@Chris.Pilone Man I put my email but I don't receive anything. Check it please! Amazing content!

@lynaezebest109 4 месяца назад

Chris, I've had an online store for over a decade, and in recent years had given up on FB ads because I couldn't figure out how to get them to work for me any more. I watched the above video, tweaked my old ads based on much of your teaching, and turned them back on. My sales and traffic shot way up almost INSTANTLY. Within a day. I'm still not out of the learning phase on most of them and I've already turned my struggling business around based on your advice. Thank you so much!

@ChrisHeckman 4 месяца назад

Hey Lynae, comments like this are exactly why I make these videos. Thank you so much for sharing and congrats on your success!!

@ChrisChris011 Месяц назад

Thanks for the advice, @ChrisHeckman! What campaign should we prioritize if we're running on a limited budget like $150/month?

@JaimeSolisC 7 месяцев назад

I'm about to sit down and watch and re-watch the whole video. It seems like this so what I've been looking for for over a year. Thank you sir.

@ChrisHeckman 7 месяцев назад

You got this!

@justinpfluger2183 7 месяцев назад

Best tutorial I have ever seen for Facebook ads!!! 10/10

@ChrisHeckman 7 месяцев назад

Wow, thanks!

@liztherese-hairstylistsucc1201 5 месяцев назад

Hey Chris!... Thanks for another awesome video! I'm coming back to this now that my store is set up and ready to go. I've been using FB ads for local businesses, but now coming back to ecommerce. I'm not sure if you have said in one of your other videos, I know you had a very successful store that you sold, but how many idea/niches/stores did you try before you found success. My store right now is customized products, so the fulfillment takes more time. I would like to do a POD store that's less personalized. But I know that some people just keep testing ideas until one takes off. Thanks for a great channel. I didn't want to get too wrapped up in the Tik Tok trend until I fully utilized my experience with the power of FB ads.

@judyhendricksart 7 месяцев назад

Hello Chris, thank you for sharing with us, and for all your work you put into this. GREAT JOB! It is greatly appreciated!

@ChrisHeckman 7 месяцев назад

Glad you enjoyed it! Thanks for watching.

@Trehee1 4 месяца назад

Can't thank you enough for all your time and work that went into this. I knew when it was time I would find what I needed to know and I was sent right to this video :)

@ChrisHeckman 4 месяца назад

Glad it helped!

@temidover8695 6 месяцев назад

This is extremely helpful. Thank you for your efforts in putting this together for us. You're an absolute legend.

@julievandewalle9288 7 месяцев назад

Love the video, thank you so much, Chris! Would love to see an in-depth tutorial for setting up optimized e-mail/SMS sequences next!

@ChrisHeckman 7 месяцев назад

Will do that next!

@iconichoopz867 7 месяцев назад

you’re changing peoples lives brother. Thank you

@ChrisHeckman 7 месяцев назад

Appreciate that bro

@ink540 5 месяцев назад

Hello Chris, congrats on everything! 💪I followed your previous video and this one step by step and got my Etsy and FB & IG page restricted (probably because they are so new) even before being able to run the engagement ads. Opening new ones leads to the same result. Its driving me crazy and super frustrated! It would save my life if you could tell me what would you do in my situation. Thanks for everything Chris! You are a true Hormozi in the making🔥

@jawley 7 месяцев назад

This video is amazing... 2 weeks ago i was praying somebody would make this exact in-depth tutorial. Thank you so much

@ChrisHeckman 7 месяцев назад

You're very welcome!

@goldenspiraldesigns1391 2 месяца назад

I've been watching tons of videos since the past couple of days and this is THE BEST step-by-step FB Ads tutorial, packed with value and good overall presentation. Subbed and signed up for your free course right away. Thank you so much! :)

@KloverKingHighlights 7 месяцев назад

Hi! I love your channel….i just sold my first item and found out I didn’t price it high enough that I owe printify 1cent 😂….I just adjusted my prices.

@ChrisHeckman 7 месяцев назад

Haha I've been there! $26.99 has been our sweet spot for t-shirt prices (Plus a few dollars for 2XL and 3XL)

@maxwell-cole 7 месяцев назад

This is awesome!!!! Thank you, Chris.

@ChrisHeckman 7 месяцев назад

My pleasure!

@imcurtispenner 7 месяцев назад

Chris, thanks for doing this. One of the best tips I got from this is how to keep all ads in one inactive campaign. A great way to see what’s done what all in one place.

@ChrisHeckman 7 месяцев назад

Thanks for the feedback!

@graphiydesign 7 месяцев назад

This is the most detail FB ad tutorial I had ever see, thanks for sharing this to the beginner… otherwise we have to pay a lot to learn… Is the Pixel only need to setup once? AWESOME work Bro! Thanks Chris

@kerriberkowitz6880 7 месяцев назад

I haven't even watched yet, just wanted to say a huge thank you for this!

@ChrisHeckman 7 месяцев назад

Hope you enjoy it!

@two4.six8 7 месяцев назад

Thank you so much for this. I have had some success with MS Ads and was wanting to branch into FB Ads but couldn't find anything that would really go into the level of detail I was looking for. This is perfect.

@ChrisHeckman 7 месяцев назад

Happy to help! Let me know if you have any questions

@greyserif5562 2 месяца назад

Chris this is the best Facebook training ever on RU-vid. God bless

@badblessing 7 месяцев назад

This is beyond awesome. The quality of the knowledge u provide us with is just crazy. THANK YOU for what u r doing bro.

@ChrisHeckman 7 месяцев назад

THANK YOU for the kind words - hope it serves you well 🙏

@brucestrickland8704 2 месяца назад

This is the best no BS, tell it like it is, Facebook ads video I have watched. I followed your advice Chris and I half-ass followed your instructions and turned $100 into three sales and over 20 new subscribers in just six days that I tested the ad. I was as excited about the new subscribers as I was the sales. In the process, I determined that while my ad was decent, my landing page and presentation were horrendous so my conversion to purchase really stinks. But I will be very excited to see the results after I do it the right way soon. I, like some of the of the other commenters, had given up on Facebook because I had tried boosting posts, which is really the equivalent of lighting money on fire. The ad experience was 1000% different. I would recommend watching this video several times as I am. And of course subscribing. The other thing I would recommend is having great products and great customer service but Chris tells you everything you need to know in the video. Chris, I’m sure your subscriber rate will take off at some point, but please stay the way you are. Thanks again!!!

@ChrisHeckman 2 месяца назад

Appreciate it Bruce! I just recorded a bunch of new Facebook ad trainings in our Skool group if you're interested (it's all free) chrisheckman.org/skool

@brucestrickland8704 2 месяца назад

@@ChrisHeckman signed up, thanks!!!

@rebeccablessing1793 7 месяцев назад

New Sub here from Kenya..thank you for this great indepth tutorial.

@user-gw5ot1ss4u 6 месяцев назад

This is a very helpful resource, thank you!

@ChrisHeckman 6 месяцев назад

You're very welcome! Thanks for watching

@franklinfoster1029 7 месяцев назад

So Helpful!! Thank you!!

@ChrisHeckman 7 месяцев назад

Glad it was helpful!

@kirstenschroeder9891 7 месяцев назад

Thank you for this video. I've watched a lot of videos and have purchased many "programs" and this is my fav! Thank you also for your inspiring words to the viewers at the end 😊😊

@ChrisHeckman 7 месяцев назад

Great to hear! Appreciate the kind words

@TallJuli 7 месяцев назад

Woo-hoo, early Christmas present! Haven't even started it yet, but I know how good this is gonna be!

@ChrisHeckman 7 месяцев назад

Black Friday special! haha

@joshw5203 6 месяцев назад

Hey Chris! I'm currently testing FB ads and wanted to ask: Where would you draw the line to stop testing them (when would you consider an ad to not be effective/losing) and move onto a new ad set? Do you aim for a target spend before cutting losses?

@dub.culture.gaming5912 7 месяцев назад

hey this is a great video. very honest and helpful

@ChrisHeckman 7 месяцев назад

Thanks! Glad you like it

@customerservice6171 7 месяцев назад

Hey Chris, excellent video! I'm looking forward to your next video. It would also be worth while to make some shorter shorter videos on FB ads because this is a lot to learn and digest. Thanks for the great content.

@ChrisHeckman 7 месяцев назад

Great feedback, thank you!

@conqueringbarbell2101 4 месяца назад

@ChrisHeckman thank you for this video! Would like to see an in-depth version with Klaviyo and email marketing.

@ChrisHeckman 4 месяца назад

You got it 👍 Thanks for sharing.

@Merc399 21 день назад

This channel branding is primo. content looks solid. Bruh generating an email list in trade for the files xD i respect the hustle dude. Using your position as leverage got to these days

@aaronwilson6402 5 месяцев назад

Your brick-and-mortar analogy of this whole thing definitely puts it in an easy to understand perspective for my caveman brain lol

@ChrisHeckman 5 месяцев назад

lol me too, helps bring things back to basics in our overly technical world

@twismp1 Месяц назад

Great video. Thanks! Suppose you have a Shopify store where you sell into different niches. e.g. sports, professions, music. Do you then use different pixels for each niche or do you just use one for all?

@user-rh1ud6yd2b 6 месяцев назад

Hey Chris thanks for this! Just a question about the ad copy where you offer a sale. Do you just rely on the email signup popup for them to receive the discount code or do you put the entire store on sale?

@yasmeen9823 7 месяцев назад

you have a comfortable attitude and a smooth way to deliver information, I like your channel, keep going. 😍😍👍

@ChrisHeckman 7 месяцев назад

Appreciate that, thanks for the feedback

@matt_robinson_seo Месяц назад

Thanks for the great tut. You mentioned that you start with Engagement as the objective but when you create your testing campaign you selected Sales. Can you clarify which is best to use to kick things off? Cheers

@yahyalaouane8258 7 месяцев назад

Thanks man, we really appreciate this treasure content!

@ChrisHeckman 7 месяцев назад

My pleasure! Thanks for your questions on the live stream yesterday

@yahyalaouane8258 7 месяцев назад

@@ChrisHeckman No thank you, I'm excited to implement those strategies on my future shop!

@user-gz2xn8ms9m 7 месяцев назад

all videos are so confusing but this video highly recommend it explained very good cheers mate

@ChrisHeckman 7 месяцев назад

Glad you liked it! Let me know if there's anything else I can clear up for you

@maharlikabebz2249 3 месяца назад

Great!!! Thank you for this

@ChrisHeckman 3 месяца назад

My pleasure!

@tlwebdesign1 7 месяцев назад

Thank you

@ChrisHeckman 7 месяцев назад

Welcome!

@anamulhaque475 2 месяца назад

Mind blowing training 💝💝💝

@martinmmmm 7 месяцев назад

Hi Chris, can you please make the video about email marketing for POD shopify store? Thank you for all the value you provide!

@ChrisHeckman 7 месяцев назад

Coming soon!

@Chris.Pilone 7 месяцев назад

This is gold bro. Thank you

@ChrisHeckman 7 месяцев назад

You got it. Hope it helps

@Chris.Pilone 7 месяцев назад

@@ChrisHeckmanwatched it twice all the way through already haha you break it down so well in here. So much to learn

@nexus4237 4 месяца назад

Hi few questions 1. Do you warm up your ads for every new campaign or is that just for people who never run ads before? 2. After you warm up your ads, do you duplicate the ads to put into testing or do you recreate them under the sales objective?

@FixLife119 5 месяцев назад

Hey Chris, thank you for this! Question for you sir... I know it's not ideal to drive traffic to Etsy since you're paying their fee's for the built in traffic but its so saturated would it be possible to do what you showed in this video for my Etsy store? I have put so much time into this shop but Etsy ads don't seem to do much and I would like to build a Shopify store using your videos at some point but right now I just need to do whatever it takes to get traffic to my Etsy shop. Any advice from you would be very much appreciated! Thanks so much for all you do!

@seunadisa3611 Месяц назад

This training is superb. Thanks for the update. How can I be a Facebook Ads Specialist.

@bluemonster3793 6 месяцев назад

I see that you copy „winners“ from the testing campaign into the CBO campaign. Multiple questions here, you tested interest in the CBO so you would copy all the winning creatives into the CBO multiple times (multiple ad sets) and test interest) and also when do you create a new CBO because there are to many adsets in it? Whats your thought process at this point? When bringing creatives from testing > cbo

@tehholypanda4499 7 месяцев назад

wooow, didin't even see the whole video yet, but thank you i guess for the free knowledge

@ChrisHeckman 7 месяцев назад

thank you I guess for watching!

@ashiqzamanmunna2257 2 месяца назад

Hey Chris, my store was not performing well lately and I was really frustrated. I tried some of your advice like ad copy and trying different ad formats and I started getting results from the second day. Thanks a lot, brother! and on a different not, i put my email on your site to get the free resources but still nothing on my inbox or even in spam. :(

@mkingscott 2 месяца назад

Should i be starting off (completely from scratch, new store) with the target of my ads being Engagement, or actual Purchases? Also, any tips for just advertising in the US other than just set the target country? Thank you!

@veronikafojtikova7392 3 дня назад

When you manage ads for several customers at the same time, do you use a separate business manager for each one to create a fb page and ads, or do you log in under company accounts?

@GreatScottSalonCedarPark 6 месяцев назад

Omg Chris I am soooo stoked to do this. Built my Store. Watching the facebook ads and i already can tell will be watching many more times lol. But i do have a question on our shopify store. Am i wrong, but i thought you had us only selling in the us.

@ChrisHeckman 6 месяцев назад

hey thanks for watching and congrats on your new store! I typically start off with US targeting and then expand to international audiences once the store has proven itself in the US

@tj_puma 4 месяца назад

Earned my Sub, THANK YOU!

@tj_puma 4 месяца назад

I saw some transition bugs - LMK if you need a professional video editor to save you some time! I'm looking for work.

@GrundmanT 7 месяцев назад

This is amazing - so much valuable information. For once I don't feel like I'm listening to a used-car salesman type of pitch. Quick question - have you done an in-depth video on each of the steps on your Miro board that I may have missed? Thank you!!!

@ChrisHeckman 7 месяцев назад

Yeah I did. Here's the link to the video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-f9udpuUbagA.htmlfeature=shared

@pavelsavelev2560 6 месяцев назад

Hey man , this content is super helpfull , thank you ! I was wondering what abount video Ads ? Any special settings or suggestions with them ?

@ChrisHeckman 6 месяцев назад

Good question! I honestly make all of my video ads the lazy way - using FB's video slideshow maker (just upload product photos and it makes them for you) Super easy and effective!

@JenniferLo 7 месяцев назад

Great stuff here Chris! Thanks for sharing. I have a question around running engagement campaign to warm up the account if it's a brand new FB ad account. Can you speak to that a bit more on how you would approach it? I'm assuming you're not using the Ad Library campaign to run the engagement campaign right? And how long should you wait for the engagement campaign to pick up before starting to duplicating them into testing campaign?

@ChrisHeckman 7 месяцев назад

Sure! You just choose the engagement objective when making a new campaign and then launch any ad at a low budget around $5-$10 /day. (Doesn’t matter what the ad is) The goal here isn’t to get sales/results, it’s to just get the account spending and for FB to see it’s a real credit card, etc. Run that for 2 or 3 days and then you should be in the clear.

@GoatsoapforeveryBODY 6 месяцев назад

ok this is crazy. So FB said that carousel only works on certain campaign . One of the is not Engagement. So I did my test campaign in Sales hope thats ok@@ChrisHeckman

@oldfootagebacktolife 7 месяцев назад

Thank you so much Man ❤

@ChrisHeckman 7 месяцев назад

You're welcome! Thanks for watching

@SpaceAgeDips 3 месяца назад

Good stuff

@Boom655 6 месяцев назад

unbelievable ads tutorial!

@ChrisHeckman 6 месяцев назад

Glad you liked it!

@Boom655 5 месяцев назад

@@ChrisHeckman Can I ask what low CPM, low CTR (avg. 0,5%) & high cpc link (avg. 0,80 $) mean. Because I see a lot of engagement on insta and people love the artwork.

@mkingscott 3 месяца назад

28 mins in, learning already 👍

@ChrisHeckman 3 месяца назад

Glad to hear it!

@liferipsfam 2 месяца назад

What's the most amount of ad sets we can place in our cold traffic campaign? Isn't there a point where it is better to limit the amount of ad sets in the cold traffic CBO campaign?

@faraazmawani5112 3 месяца назад

I followed all the instructions and started running my resting campaign today with 14 different ads and on different mockups as well. Spent a total of $12 with only 2 link clicks, should I continue testing these or turn them off and try out different creatives?

@automaton111 16 дней назад

Something that I never see talked about is the fact that Facebook requires you to create your business ad account under your personal Facebook account. I really didn’t want to do this but they make it really difficult to open a separate Facebook. What do companies like Disney do? I can’t imagine there’s some individual employee out there whose personal Facebook is linked to the Disney account. Facebook makes it difficult because they make you link your account to a cell phone. Also, what do I do if I am in a political/social activist niche? Facebook has decided to censor political speech and has removed all targeting options related to it.

@maureenvigna4936 7 месяцев назад

Do you have a step by step guide. I just learned about you through Ryan and I have been binge watching your videos. Thanks for all the info. I need more step by step 😊

@ChrisHeckman 7 месяцев назад

Hey which step-by-step guide are you looking for? This is the FB ads one and I have one other on setting up your shopify store

@itsyaboiherman 5 месяцев назад

I connected my shopify store with the pixel but not seeing the dataset showing up

@liferipsfam 3 месяца назад

do you think this will work with print on demand message card jewelry?

@SardarSaifullahSadouzai 3 месяца назад

hey can you please tell me what will be the best startegy for a new business like an online store selling trending products how to get maximum data to pixel to get out of learning phase and getting purchases i have wasted my budget on collecting data just have launched multiple sales compagn now i am thinking to launch sales compagn with view content objective to get data is this good please let me know

@el5845 4 месяца назад

Hi thank you for your video! Regarding the ad creative, do we always choose “original” and not uploading a 9:16 version for Reels and stories placement? What to do if we have a 9:16 creative to only show on reels and stories?

@ChrisHeckman 4 месяца назад

I always do original but if you have a 9:16 video then only select the "stories" placement for that ad set

@ziadhagehassan 2 месяца назад

Great video

@ChrisHeckman 2 месяца назад

Thanks!

@nataliamano2 7 месяцев назад

Hi Chris, We have one branded product, we use Shopify and sell successfully with organic traffic, we haven't tried Facebook ads yet, we sell the product for $30 but after all expenses we have a net profit of $20. I understand that the product is considered a low ticket item, but in such a case is it still worth running Facebook ads in your opinion?

@user-rh1ud6yd2b 7 месяцев назад

Hey Chris, first off BIG THANKS for putting this together, much appreciated! For the flat lay mockup used in FB Ad, I believe that's a ladies shirt targeted towards female buyers? In your experience, what would work best for a unisex tee? Would you still lean towards a female style flat lay?

@ChrisHeckman 7 месяцев назад

Hey yeah I just use a mockup of whichever style shirt I am selling. i.e - Unisex, female cut, etc.

@akinsanmiakintayo6395 Месяц назад

Nice training, So input my email to get the resources and it not going through can you please look into it

@martinmmmm 5 месяцев назад

Hi Chris, Do you use UTM parameters to track your ads in Shopify or do you rely on the data in ads manager on facebook?

@ChrisHeckman 5 месяцев назад

I just use the data in ads manager

@danielskeltonministries Месяц назад

Chris, what video screen recording software did you use? What did you edit this in? Thanks for the video man!

@ChrisHeckman Месяц назад

Descript! I love it.

@penstar 7 месяцев назад

Hi Chris, some good info here and I will watch the whole tutorial. You seem to specialize in POD but does all this apply to Jewelry and other products as well?

@ChrisHeckman 7 месяцев назад

Yes it does, I used to sell jewelry as well basically works with any product that has a price point of $50 or less. More than $50 and you just need to do more retargeting/touch points to earn the sale.

@penstar 7 месяцев назад

@@ChrisHeckman Thanks Chris!

@itsyaboiherman 5 месяцев назад

also, i have a store thats jewelry wives and girlfriends so far, is it still a good idea to go broad?

@nexus4237 4 месяца назад

What do you set as the conversion under the adset level? Messaging? Website? On your ad? Facebook Page?

@ChrisHeckman 4 месяца назад

Website --> Purchase conversion

@user-ye1rw5zm4w 6 месяцев назад

Thank you so much for this video. It’s been extremely informative. I have two quick questions if you’re able to respond. 1. How many ads should I test in a test campaign with a $10/day budget? 6 - 12 or more? I assume I can scale with every additional $10 2. Should I always go for broad over interest based? For instance, if I have a business selling funny or casual apparel to construction workers or nurses should I target broad or interest?

@ChrisHeckman 6 месяцев назад

Glad you liked it. 1) 6-8 ads and run them for 4-5 days 2) I always go broad audience targeting nowadays

@user-ye1rw5zm4w 6 месяцев назад

@@ChrisHeckman ok perfect. Thanks again for all of the valuable information and advice

@alexandrejalbert730 4 месяца назад

Hey Chris, Amazing Facebook ads Tutorial ❤ Quick question, you mentionned at 1:36:36 that we should test at minimum 15 to 20 ads .. ideally 50 .. the question is : Do you test 15 to 20 ads with the same product but a different mockups or different product with the same mockups ? Thank you for your time and keep your great work you’re a great teacher 👍

@sombahrami3876 2 месяца назад

any idea who to contact for a banned ads account? no idea why it was banned.

@wiz7215 5 месяцев назад

Hi Chris! I started running the ADS today and got my first sale ever!!! I would like to know when should I stop testing an AD and stop running them

@ChrisHeckman 5 месяцев назад

Once you have a positive ROAS after running for several days. Congrats on your first sale!

@alexandrejalbert730 5 месяцев назад

@kader.1234 22 дня назад

Wow.

@JaimeSolisC 7 месяцев назад

I missed the link for the Shopify site optimization that you referred to in the beginning.

@ChrisHeckman 7 месяцев назад

ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-ScWUS1PZ6V8.html

@JaimeSolisC 7 месяцев назад

Hey man thank you so much. I just finished watching the video. Amazing stuff. Gold. I'd like to one day do the same you're doing in Spanish. My site is up and running. I'm watching the video again. Cheers and thanks again.

@johnduncan4887 Месяц назад

Awesome video man! Apologies if I missed the reason but why only increase as spend by 10% at a time?

@ChrisHeckman Месяц назад

10-20% ish so that your ad sets/campaigns say in "Active" and don't get kicked back to the "Learning" phase

@johnduncan4887 Месяц назад

@@ChrisHeckman Great thanks!

@AmirahAbbas 5 месяцев назад

you lost me at 1:03:40 😭😭😭 I watched it again and again, but i still couldnt understand how did u generate the multiple ad sets within a campaign. are there a simpler explanation video on this part?

@el5845 4 месяца назад

Hi, I have one more question, if I may, do you establish testing creative campaign for each country or you can test under the same campaign with different adsets?

@ChrisHeckman 4 месяца назад

good question - same campaign different ad sets

@AnatomieOffiziell 5 месяцев назад

Thanks for the video. What I don't quite understand is how you can scale with a ROAS of 2.5. The prices for me are about $12 for a shirt with shipping. Then there's the Facebook ad account. Let's assume you pay $15 for a buyer on Facebook. Then we're already at $27 in costs. How much do you sell a shirt for, $50? I sell mine for $30. And I still have to pay taxes on that. A ROAS under 4 is not lucrative for me. What are your costs for a shirt in the shop? How much does a customer spend on average in your shop? How do you manage to stay profitable with a ROAS of 2.5?

@ChrisHeckman 5 месяцев назад

Great questions - Long story short A) 2.5 ROAS goal is just for sales directly attributed to Facebook. i.e - You'll see a lot of additional sales come in from email, word of mouth, etc. thanks to FB that won't be directly attributed. Our overall ROAS (or MER) is 3.5-4.0 B) We incentivize customers buying more than 1 shirt at a time so we have an AOV of $45 - $50 Plus $4.87 for shipping e.x - $54.87 rev - ~$20 COGS - ~$15 CPA = $15-$20 profit

@AnatomieOffiziell 4 месяца назад

@@ChrisHeckman Thank you for the response. Our average order value is also at €50. It is clear that a Facebook ROAS of 3 yields a real ROAS of about 4. But still, it is not understandable how you can scale. Because a ROAS of 3 - 4 with an advertising budget of €100 per day means a ROAS of 1-2 when scaling and the advertising budget is €500 per day. Moreover, my calculation is a bit different. If a customer buys something for €50, I can directly deduct €9.5 for taxes, so I am immediately at €40.5 revenue. If I now deduct fulfillment and ADS of €20 CPA, I am at + - €0, so very narrowly calculated. When scaling, the ROAS drops, and the whole thing becomes a loss-making business. How do you manage to keep the ROAS stable when scaling?

@corny4474 4 месяца назад

@@AnatomieOffiziell @ChrisHeckman i would have kind of the same issue that i need a higher roas to be prrofitable. A walk around would be to set a bding cap on cpa right? Question would be if you will get sales when the cap will be then probably quite low. Also i heard instead of auctions you should try reservations. Any experience with that?

@GrundmanT 6 месяцев назад

Do we set up a new Business Manager for each business if we have more than 1 F/B page, or do all of them fall under just one top-level business manager? I have a couple of pages where the businesses not related, but I'm not sure if I keep those separate or combine under one 'roof'... thanks!

@ChrisHeckman 6 месяцев назад

Good question! You can keep them within the same business manager. (Each fb user is only able to create 2 business managers anyway)

@GrundmanT 6 месяцев назад

I'm diving deep into your Miro board. Just wondering if all of the Shopify Apps are necessary if we get that "Vitals 40app in one". Also, can you maybe do a video on how each of these apps (especially all of those in the Vitals), work and which ones we really need to focus on .. or is it all of them? Thank you!

@ChrisHeckman 6 месяцев назад

sure thing, I actually show the step-by-step Shopify store setup in this video here. Hope that helps and let me know if you have any questions! ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-ScWUS1PZ6V8.html

@kirstenschroeder9891 5 месяцев назад

Hey Chris, I've been following your FB training and finally got to an ad in one of my ad sets that was brining in 10 sales a day on average. I did a big no no and touched it and now it's stopped producing. I also added an new ad set to my campaign. My question is as now I'm scared to do anything, if I have a winning ad in an ad set, adding in new ad set to that campaign shouldn't hurt it correct? I'm told it will but you seem to have no problem with that? Thank you

@ChrisHeckman 5 месяцев назад

Congrats on getting an ad set to 10 sales per day!! As for your changes, I've been there so don't sweat it. FB can sometimes feel like playing with TNT but - I would just make the changes you're talking about and then give it a few days to re-optimize and get out of the "learning phase".

@alanpt266 4 месяца назад

Hi Chris! I'm very curious about your worldwide target approach. Wont Facebook spend a lot of money on developing countries such as Brazil, Venezuela, Africa...? And thus they have low chance to purchase?

@ChrisHeckman 4 месяца назад

It spends a lot on India, Pakistan, and Trinidad & Tobago so I exclude those sometimes. We actually get a decent amount of sales from Brazil

@ChrisHeckman 4 месяца назад

1 like = 100% off community + course --> chrisheckman.org/skool

@fishinfreak1616 Месяц назад

I'm not doing P.O.D.s. My t shirts are hand produced by carving blocks of wood and each color has its own block imagery...making the finished design very unique. It's wearable art. My problem is building a Shopify store. I also need to learn how to collect emails. Your advice?

@ChrisHeckman Месяц назад

Your product sounds AWESOME! I’d recommend watching the 21+ hour course and just increase your price point, do more retargeting ads, and have more product photos (all things you’ll need to convert with a higher price point)

@user-tr5vs5uj4u 4 месяца назад

Chris, thank you for the great value you provide in this video. I tried multiple time to submit the email to receive the spreadsheets on your website but nothing happens. Can you please help me to download them or receiving them via email?

@ChrisHeckman 4 месяца назад

Hi! We are currently troubleshooting this. But you can join our skool community instead and download all the files there directly: www.skool.com/heckman

@AshwanthPaul 7 месяцев назад

Hey Chris how much did you spend before getting your first sale in this current store?

@ChrisHeckman 7 месяцев назад

Around $20

@AshwanthPaul 7 месяцев назад

@@ChrisHeckman cool thanks

@bluemonster3793 6 месяцев назад

So you basically don‘t test products, only creatives because you run Everything to the collection page right? So your „testing“ campaign is actually a „creative testing“ campaign and everything that performs there gets scale into CBO?

@ChrisHeckman 6 месяцев назад

Yeah pretty much! One thing to point out is that I normally just use a photo of the product's mockup as the creative (70% of the time) so when I say "change creative" I am normally just switching to a mockup photo of a different product. But yes, all traffic is going to the collection page - so you could view it as advertising every product in a way.

@bluemonster3793 6 месяцев назад

@@ChrisHeckman Okey, so you have your "testing" Campaign. In there you test all different designs, and the designs pushing the most profitable sales will be moved into the CBO campaign. Do you have all your products in the catalogue? Aren't there hundreds of products at some point? Do you test the different product designs randomly? Or is there any system behind it. And how long do you leave each creative testing adset running before turning off?. Do you use the BE spend until killing? And do you sort your collection by best seller or newest product? Really interested in the way you do it because I never really started testing a bunch of porducts in POD because of the number of skus. Thanks for your reply.

@Aa-ke9pp 7 месяцев назад

Whay should the credit limit be for our first attempt at FB ads so we don’t get caught out if the ads do go well?

@ChrisHeckman 7 месяцев назад

Good question! $1,000 - $1,500 limit is honestly plenty since you can just pay the card off daily and that increases the limit quickly + FB will float you up to $900 in between charges once you've made a few payments