“A new age of privacy and transparency ...” for marketing people and Google, but an absolute nightmare for lawyers who may have to defend in court the fact that under Google's Consent Mode v2 data is stored by Google despite the user's objection ... ? Or am I missing something here?
5:15 This should always have been the way to do things. Not the "easy", unregulated way! Deep down, everyone knew they weren't doing things the right way, but the immediate benefits were too interesting to pass up. The incentive was there and that's why the abuses happened.
As a user, all I really hope for is ads that would at least be interesting OR not repetitive. Right now I'm being shown an ad for the mobile game "Hero Wars" so many times every day I can't even estimate how many times it happens. I don't have any interest at all at ever downloading that game, as the ads aren't even how the game actually is and seeing those ads is nothing else but a huge annoyance and a waste of everyone's time, when I could be shown an ad that might interest me, or I might enjoy watching videos more without that intrusion. So yeah, I didn't understand a lot of this as I'm not the one that introduces the ads or tries to reach an audience, but if ads have to be around (and be this excessive as they now are that they interrupt me for 4-7 ads per 15-20min video, then it'd be nice to at least have it targeted so well that I won't keep seeing ads that are so annoyingly badly targeted in a way that I'd never be interested and it just functionally creates frustration and aversion towards ALL ads as a concept. (Would also love it if my ad center would have mobile game ads and bigger game ads as a different topic, so I could wish for less mobile game ads (which I generally do not play at all) but keep the bigger title ads, as I've actually found some interesting ones... though even there, repetition for some big Ubisoft titles is pretty ridiculous and goes from interesting to obnoxious and does the opposite of building interest...)
The disgusting part of all this is the way in which the marketers' discourse interprets the use of our data without proper consent as normal, and not as obvious abuse. Shame on them! I thank the European regulators for slowly trying to put a stop to this racket. This cannot, must not, be the Far West.
2:58 "Google is phasing out all third part cookies in the second half of 2024". This is now misleading and inaccurate since Google took a U turn on this and is no longer going to phase out third party cookies. Just so you know!
