CONSULTING TECHNIQUE NOONE TALKS ABOUT - Why you need to ask "So What?" to succeed in your career

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This video covers an important consulting technique that noone really talks about. It is about the question "So What?", a crucial concept to improve your communication skills as well as work prioritization. I learned this during my 6 years of work experience at McKinsey. It is one of the secrets of consulting that I hope will help you be successful in the first years of your career. Use it to better structure your slide presentations in PowerPoint, as well as your oral communication skills. If you just started your first job out of university, learn this question to succeed in your career. If is one of the key consulting skills that I learned at McKinsey.
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Опубликовано:

11 сен 2024

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Комментарии : 27

@FirmLearning 4 года назад

Hope this helps you apply the "So What" principle in your daily work! Let me know if you have any questions or remarks in the comments. Interested to learn more about consulting-style Slide Writing? Check out my course on the topic: link.firmlearning.com/slides

@bettyangwenyi1797 4 года назад

Ok, thank you. What about HOW to get the answers and insights to the question? Not everyone has time to answer your questions. Not everyone wants to answer you. Not everyone you ask even has the answers. Hope that makes sense.

@mightyowl1668 3 года назад

I think this is the only channel on RU-vid where a C level executive is sharing all these valuable insights. A true gem of a content!

@FirmLearning 3 года назад

Thank you so much, great to hear you like the videos! :) Best from Germany! Heinrich

@judyl.7811 Год назад

0:20 partners and team leads motivate the team and drill down to the insights 2:30 one thing that most junior colleagues are struggling with, is really the understanding of a certain task they were asked to do. cannot solve the question at hand. 4:10 the main objective of consultants is to derive insights and conclusions. from an analysis you conduct that have a real business value. 4:40 "being insightful" is one of the best things somebody can say to you in such corporate environment. 5:30 a thought environment. 6:00 the principle of "so what" is so powerful for 1. communication - oral and written 2. how you structure your work on day-to-day basis. all kinds of cuts of data that you prepare for the team. 7:40 lead to tangible so-what; valuable and actionable insights that clients can implement. 8:05 action title is to put "so what" 9:05 joint problem solving session, "what are the things to do next?" analysis and get out of it "what are the implications of my work"

@chucalvin3085 4 года назад

Thanks, Heinrich, your point on junior consultant should be using more "So What" is just what I need. I'm currently an associate consultant, and most of my time is doing analysis and making good looking slides, but I always kinda know something is missing when I compared my slide to senior guys. I'll be sure to incorporate more "So What" during my thinking from now on!

@FirmLearning 4 года назад

Yes, trust this is also something one will learn over time :) Lots of success to you for the future!! Best, Heinrich

@arihantjain3975 4 года назад

Thank you Heinrich for sharing very important concept in management consulting esp. trying to solve any consulting problems synthesizing research and data. Without deriving the key takeaways and insights we often see leadership's struggle to arrive at conclusions and result resulting in additional effort by leadership. I always refer to your course on how not only the action title but every chart every data and subtitle needs to be framed keeping this important questions "so what" to help us brainstorm. Another thing I remember apart form the so what's during brainstorming sessions is the 5 why? framework and I would really love to see your thoughts on some of the best practices and strategy frameworks for effective brainstorming techniques and a course in management consulting problem solving. Thank you again for taking your time and sharing your thoughts on important management consulting topics. Thank you. Regards Arihant

@FirmLearning 4 года назад

Hi Arihant, thanks for your comment! Yes, the 5 Why framework is also pretty useful! To be honest I did not see it being used at McKinsey too frequently, but believe it is very valuable to get to the bottom of things. Keep it up and stay healthy! Best, Heinrich

@NorbertEnders 3 года назад

That was a funny experience. The „so what” of the video itself starts around 7:45 and lasts about 2 min. Part of that answer is his Udemy course ;-) The basic message though is valuable and important.

@FirmLearning 3 года назад

Hi Norbert, agree, could have come to the point earlier in the video ;) Thanks for watching! Best, Heinrich

@ThaoNguyen-mz7ys 4 года назад

Thanks for your video! Your sharing is very valuable und useful. Please keep producing videos with good content like this! 🤗

@FirmLearning 4 года назад

Thanks Thao, great to hear that you like the videos. Very encouraging as I am still in the very beginning with this channel :) Stay safe! Heinrich

@donakarunaratne6012 4 года назад

Very good topic Heinrich, thank you so much for sharing. I'm learning a lot from your channel. Best of luck!

@FirmLearning 4 года назад

Thank you Dona! Appreciate it!! Best, Heinrich

@xxWOLFPACxx 3 года назад

This is great - such good and pragmatic advice that not only applies to consulting but also investment banking and private equity

@FirmLearning 3 года назад

Super happy to hear that - thank you!

@ramsha1330 3 года назад

A tour of books you own and love, please?

@FirmLearning 3 года назад

Hi Ramsha, good idea thank you :) Might pick this up for a future video! Best, Heinrich

@TheRandomman1999 Год назад

Hey Heinrich, I really appreciate your advice on how to be a better professional (helpful in my agency job) and for giving us all an idea of what a move to consulting would be like. I find a lot of your tips very useful but sometimes find on a busy day my mind becomes fatigued and I go into an autopilot mode where I find I don't have the capacity to consciously manage my thought process and I miss some opportunities to communicate or strategise in a more impressive way. I'd imagine this is a big issue in consulting also given how how pressure the environment can be. Do you have any advice for staying conscious in these types of scenarios?

@devarshimehta3538 3 года назад

Interesting content and presented so well.

@FirmLearning 3 года назад

Thank you Devarshi, appreciate it! Best, Heinrich

@pu.2665 3 года назад

I'm so glad to have found your channel. Having tried to join consultancy firms without guidance or luck, I'm setting up my own. Would like to see a video on approaches to pricing consultancy services. I know there are other videos on RU-vid about this, but I value the quality and professionalism of your information curation. So if you could do a video on consultancy service pricing, this would be very helpful (even for this MBA grad). Thank you.

@FirmLearning 3 года назад

Hi Philippe, thanks for your feedback, appreciate it! Yes, pricing is an interesting topic with a huge spread among consulting firms. Might pick that up in future videos, thanks! Best, Heinrich