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Conversion Rate Optimisation (CRO) | Double your Shopify sales in 2023 

Davie Fogarty
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I launched a cheap service that will give you winning CRO designs for your website: www.cruxdesigners.com/
Want to learn how I double my Shopify sales?
Conversion rate optimisation or CRO is a powerful tool that you can use to increase your sales. However, we tend to limit our testing to our paid advertising efforts but rarely apply that logic to our website.
Testing elements on your website can increase your sales in a way you never imagined. CRO is all about A/B testing elements of your landing pages. You can use multiple tools, CRO teams and loads more to increase your conversion rate.
In this video, I will take you through the steps to show how you can harness the power of CRO, no matter the size of your business.
00:00 - Introduction to CRO
00:58 - What to use for CRO
01:45 - Post-purchase attribution survey & Split tests
02:25 - Find a freelancer
03:42 - Hardest things about CRO
04:35 - The ICE framework
05:03 - Winning split tests from The Oodie
07:06 - The golden rule of A/B testing
07:58 - A little disclaimer about CRO
DISCLAIMER: The content provided in this RU-vid video is for informational purposes only and should not be considered as professional advice. Any recommendations, reviews, or opinions expressed are based on personal experiences and research, and individual results may vary. Viewers are encouraged to conduct their own due diligence and consult with relevant professionals before making any purchasing decisions or implementing strategies discussed in this video. The creator of this content shall not be held liable for any direct, indirect, incidental, or consequential damages arising from the use of information presented herein.
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#daviefogarty #ecommerce #businesstips #conversionrateoptimisation

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14 июл 2024

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Комментарии : 141   
@ArieS1
@ArieS1 2 года назад
Your channel is a blessing for Ecom brand builders. Thanks for what you're doing bro! I look forward to every video hahah
@DavieFogarty
@DavieFogarty 2 года назад
Glad you like them!
@enochb1744
@enochb1744 2 года назад
you're ridiculous. I just saw the launch of LS and everything looks incredible. SO stoked you documented creating this. Ngl I feel overwhelmed by how good you are at this. But I'm grateful to know that this is what it takes! Thank you Davie!
@DavieFogarty
@DavieFogarty 2 года назад
Thanks for being a part of the journey!
@chrisandrew3667
@chrisandrew3667 2 года назад
Love CRO. Great intro for people who are wanting to get started with optimisation. Big tip; test well researched, worthwhile things. If it doesnt make sense from a UX perspective, or it will take 6 months to test, probably worth trying another idea.
@CROSimple
@CROSimple Месяц назад
It's amazing that such simple tests can yield such big results - exactly why we've built a simplified platform for this. Great video
@RevelForms
@RevelForms 26 дней назад
It still does amaze me that simple tools can make a big splash. We add interactive video with RevelForms to ecommerce sites. If you have video on your site: it's a perfect way to level-up and add lead-gen, calendly bookings and open ended questions to lead users through the last mile of the customer journey.
@shivook-ceo
@shivook-ceo Год назад
I've been doing CRO for numerous Shopify Plus clients, making them $100K, $200K, $300k+ per month with some basic implementations. This video is gold. No surprise there. No need to overcomplicate this stuff. Just commit
@brittaniwilliams321
@brittaniwilliams321 Год назад
Can acquire your services ?
@brittaniwilliams321
@brittaniwilliams321 Год назад
How you offering services right now ?
@shivook-ceo
@shivook-ceo Год назад
@@brittaniwilliams321 what do you mean?
@shivook-ceo
@shivook-ceo Год назад
Yeah. Of course. What kind of brand do you have?
@dexteritylord1725
@dexteritylord1725 2 года назад
Thank you so much for providing this valuable information!
@scriiv
@scriiv 2 месяца назад
CRO is arguably one of the most valuable skills available to learn. Great add-on for copywriters.
@conversion-rate-expert
@conversion-rate-expert Год назад
Hey Davie. Really good insights in this video to get people started with CRO. It is great seeing other content creators focusing more on Conversion Rate Optimization these days. It is really a much needed change.
@FelixMediaMarketing
@FelixMediaMarketing Месяц назад
For sure!
@latella278
@latella278 2 года назад
Thanks for another banger. Don't stop the content.
@DavieFogarty
@DavieFogarty 2 года назад
Glad you enjoyed it!
@KevinStClair-ln5ir
@KevinStClair-ln5ir 2 года назад
I'm not in e-com but this dude is brilliant. Never be satisfied with your current results and always be testing! 👏
@mitchellnicholas2099
@mitchellnicholas2099 11 месяцев назад
Wow I love david videos, i like how detailed and simple they are. It makes me kinda want to get a one on one to have him review my website but i don't know if i could afford that
@DavieFogarty
@DavieFogarty 11 месяцев назад
If you're after more advanced assistance, I also have a mentorship program with a thriving community with livestreams each month! 👉 ru-vid.com/show-UC-JHxwWL4-WoqyQIYsBvTbAjoin
@siztaz
@siztaz Год назад
This was so helpful, thank you.
@ryuk359
@ryuk359 4 месяца назад
Sup? I love to talk about ecom,marketing and how we can grow it. You down?
@haroldsandoval3763
@haroldsandoval3763 9 месяцев назад
Great content Davie! I know some things about CRO however, I'm refreshing my main, good hacks. Thank you for sharing your knowledge.
@DavieFogarty
@DavieFogarty 9 месяцев назад
Great to hear!
@hodgeknobbler9848
@hodgeknobbler9848 2 года назад
Excellent video! Thank you!!
@DavieFogarty
@DavieFogarty 2 года назад
You are welcome!
@AnthonyMorgan-wj6uh
@AnthonyMorgan-wj6uh 5 месяцев назад
Big fan of CRO. It's sad how no one is doing it, but that is starting to change. It's our core service at Enavi and at the heart of what we do.
@ryuk359
@ryuk359 4 месяца назад
Sup? I love to talk about ecom,marketing and how we can grow it. You down?
@adrianstoiculescu6743
@adrianstoiculescu6743 2 года назад
Great video, as always 📈
@DavieFogarty
@DavieFogarty 2 года назад
Thanks Adrian!
@queenofheartselena2067
@queenofheartselena2067 2 года назад
Your video are amazing you always inspiring me and my brother for e-commerce
@DavieFogarty
@DavieFogarty 2 года назад
Happy to hear that!
@sumitkumar8526
@sumitkumar8526 4 месяца назад
Man you provide real value for free not like other paid coaching for it❤
@ryuk359
@ryuk359 4 месяца назад
Sup? I love to talk about ecom,marketing and how we can grow it. You down?
@almightynz2683
@almightynz2683 2 года назад
Thank you! Great video Davie
@DavieFogarty
@DavieFogarty 2 года назад
No worries!
@almightynz2683
@almightynz2683 2 года назад
@@DavieFogarty Hello from New Zealand! Right across the ditch
@CEO.Charley
@CEO.Charley 2 года назад
OKG YOURE THE OODIE GUY!
@StuartMacadam
@StuartMacadam 2 года назад
Great video. Thanks for sharing.
@DavieFogarty
@DavieFogarty 2 года назад
Glad you enjoyed it Stuart
@dailypuzzles
@dailypuzzles 2 года назад
Super excited for this video!
@dailypuzzles
@dailypuzzles 2 года назад
Great video Davie, I’ve already seen a bump in conversation since adding the floating add to cart button. Going to work on your other suggestions right away. I’m very curious to see how Amazon Style above the fold Bullet points will work too, I know Amazon invests heavily in testing and the fact that this is a staple for them makes me thing it’s going to be effective. Look forward to your next video
@DavieFogarty
@DavieFogarty 2 года назад
Thanks Billy! Don't forget to have your questions prepared for the next live so we can go through it and make improvements!
@dailypuzzles
@dailypuzzles 2 года назад
@@DavieFogarty Definitely, will make sure to be there. Unfortunately there was some issues with RU-vid for this most recent stream so I couldn't see a link to join the stream but fingers crossed it's just a one off, was dissapointed that I missed it but glad the vod was uploaded afterwards
@mylechx
@mylechx 2 года назад
My dude! Wish you the best bro. You're a true og.
@DavieFogarty
@DavieFogarty 2 года назад
Glad you're enjoying the content
@dinosaurizedanarmystore8629
@dinosaurizedanarmystore8629 2 года назад
Thank you Davie!
@DavieFogarty
@DavieFogarty 2 года назад
All good!
@SkateGibbo
@SkateGibbo 2 года назад
Hello Davie, your advice is amazing and very helpful. Thank you for taking your time to help people out. Cheers, Silas
@Arihauser02
@Arihauser02 2 года назад
Hi Silas, yes I you can work here today
@DavieFogarty
@DavieFogarty 2 года назад
Glad you enjoyed the video Silas!
@thomaseric5529
@thomaseric5529 2 года назад
Hello Silas
@simonrockstream
@simonrockstream 2 года назад
thanks Davie
@iammorhb
@iammorhb 4 месяца назад
Great video Davie
@ryuk359
@ryuk359 4 месяца назад
Sup? I love to talk about ecom, marketing and how we can grow, you down?
@samieramin4599
@samieramin4599 2 года назад
Great video Davie! Thank you again for sharing this valuable information! Just a quick question, when will you be showing us the results from The Lemon Scrub? Will you be posting a video on the results from the Facebook Ads? Thanks!
@DavieFogarty
@DavieFogarty 2 года назад
We will be showing the overall results soon.
@CodingWithJan
@CodingWithJan 2 года назад
Awesome video! :-) CRO is also a really good service to offer if you know how to do it properly. Measurable outcomes potentially even allow for performance-based pricing. :-)
@DavieFogarty
@DavieFogarty 2 года назад
Well said!
@tindahan
@tindahan 2 года назад
Ty 😄
@DavieFogarty
@DavieFogarty 2 года назад
All good Tind!
@momojumbo
@momojumbo 2 года назад
You’re the best! Is the organic tiktok video coming up next week?
@DavieFogarty
@DavieFogarty 2 года назад
It'll be out this month Mohamad!
@ac1rajat
@ac1rajat 2 года назад
I read the book optimization by R. Jon Macdonald. It is about CRO for e-commerce. Really good. If you guys want to read something.
@DavieFogarty
@DavieFogarty 2 года назад
Thanks for the recommendation!
@erikgolikov8849
@erikgolikov8849 2 года назад
Another banger. Please create a Discord community for us ! Love and peace ✌️
@DavieFogarty
@DavieFogarty 2 года назад
Be sure to check out our Facebook Group 👉 facebook.com/groups/howtobuildamilliondollarbrand
@OfficialVault
@OfficialVault 2 года назад
Seriously good content thanks
@DavieFogarty
@DavieFogarty 2 года назад
Glad you enjoyed it!
@tragedyyy
@tragedyyy 2 года назад
Can you do a fav book video? maybe present your overall 3 favourites, or favourites for a different kind of "topic" then say a few sentencves about each book. thank you!
@DavieFogarty
@DavieFogarty 2 года назад
We'll be releasing our own version of book club soon so stay tuned!
@venon2020
@venon2020 2 года назад
Thanks for this video, Davie! One doubt that i have for a while about A B testing is, how much traffic do I need to have statistical relevance, therefore, an accurate test.
@DavieFogarty
@DavieFogarty 2 года назад
There's not an exact answer to exactly how much is needed, but you want to ensure you have consistent traffic over a period of time. The period of time refers to how much traffic you are getting as well, but A/B testing is something you should consider once you've got all your basics solid.
@jbusyiii
@jbusyiii 2 года назад
thanks
@DavieFogarty
@DavieFogarty 2 года назад
You're welcome!
@DailyDoseOfShortClips
@DailyDoseOfShortClips 2 года назад
Love your videos Daive! Can I ask do you still think it is ok to create a one product store and test products using dropshipping and fast shipping with suppliers other then aliexpress like Wiio who offer 4-8 Day shipping?
@DavieFogarty
@DavieFogarty 2 года назад
Yep of course! Faster shipping options is a very big positive.
@officialinfinitylighters958
@officialinfinitylighters958 2 года назад
Goat
@christophfuchshofer498
@christophfuchshofer498 7 месяцев назад
Awesome! Are you using a Lp Builder with splittest functionality? If yes, wich one?
@ryuk359
@ryuk359 4 месяца назад
Sup? I love to talk about ecom,marketing and how we can grow it. You down?
@hebahqadeer3202
@hebahqadeer3202 2 года назад
Hi could you please make a video on custom fee for dropshipping and ordering in bulk?
@DavieFogarty
@DavieFogarty 2 года назад
In order to customise your product and differentiate yourself, you first will need to prove to your supplier that you are capable of providing them orders and becoming a trusted partner :)
@EmilFitness
@EmilFitness 2 года назад
Anyone knows what app he is using for add to cart sticky button?
@DavieFogarty
@DavieFogarty 2 года назад
Get a developer to code it into the store
@blomqvistdigital
@blomqvistdigital 2 года назад
You mentioned using CRO with Webflow? Is this something you've done or have more experience about? Is it a good choise? :)
@DavieFogarty
@DavieFogarty 2 года назад
Webflow is used to create our advertorials and this comes primarily from being able to split test funnels aggressively.
@ac1rajat
@ac1rajat 2 года назад
the game is to stack these small wins over time. Which might count to over all 10% in one year.
@DavieFogarty
@DavieFogarty 2 года назад
Thanks for watching!
@frank.wboston
@frank.wboston 2 года назад
I'm planning on joining mentorship program, idk to know what's involved in this program. Thank u!
@DavieFogarty
@DavieFogarty 2 года назад
That's great to hear! You will get access to me in a live chat every month to discuss any questions you have about your business.
@frank.wboston
@frank.wboston 2 года назад
That's great, count me in .
@petergumbert9125
@petergumbert9125 2 года назад
great video! can you recommend a CRO in sydney?
@DavieFogarty
@DavieFogarty 2 года назад
It depends on your current level and revenue numbers. Contacting a CRO agency is beneficial when you are doing larger sales targets, otherwise you wouldn't be able to justify the cost of hiring. So would need to know more about your business and requirements.
@ryuk359
@ryuk359 4 месяца назад
Sup? I love to talk about ecom,marketing and how we can grow it. You down?
@Rin-uo8sp
@Rin-uo8sp Год назад
Does Oodie use Optimizely or VWO for CRO? Do you recommend any tool?
@DavieFogarty
@DavieFogarty Год назад
We have our own in-house CRO team but it will ultimately depend on where you are along in your journey. Split testing is key, but having significant data becomes more important over time.
@dinosaurizedanarmystore8629
@dinosaurizedanarmystore8629 2 года назад
Bro you look like Erling Haaland!
@Jannis7z
@Jannis7z 2 года назад
When comes an update about lemon scrub?
@DavieFogarty
@DavieFogarty 2 года назад
We will be wrapping it up soon!
@flyinpatrick
@flyinpatrick 2 года назад
How are those tests statistically significant? I’ve run A/A tests for months and they never went below 5% on google optimise
@DavieFogarty
@DavieFogarty 2 года назад
Over time, you find less big wins with CRO. We have had 20% wins before as well :) I was clear that these tests are simple and easy to implement for the viewers. I also showed they make us millions, I’d say that’s significant.
@monteghukasyan1651
@monteghukasyan1651 Год назад
davie, im just starting dropshipping, do you recommend CRO? or it is too early for me ?
@DavieFogarty
@DavieFogarty Год назад
I would focus purely on finding the right product and honing in on your marketing.
@Neorayz
@Neorayz Год назад
What's a good app to get a sticky add to cart?
@DavieFogarty
@DavieFogarty Год назад
All the ones with top reviews have great features, but you need to test them and decide which one fits best with your website.
@MheTemes
@MheTemes Год назад
Erling Haaland of CRO
@baharsahin7566
@baharsahin7566 2 года назад
how do you do a post purchase attribution survey and where do you put it on the site
@DavieFogarty
@DavieFogarty 2 года назад
A shopify app or other app that shows on order confirmation page
@baharsahin7566
@baharsahin7566 2 года назад
@@DavieFogarty thank you ❤️
@thomaseric5529
@thomaseric5529 2 года назад
Do you want to know how Sahin
@thomaseric5529
@thomaseric5529 2 года назад
I can help you Sahin
@muhammethakangunes1031
@muhammethakangunes1031 2 года назад
What happened to lemon scrup new brand? How sales going on? Are u gonna share the facebook ads results? I am wondering about the results.. l watched all series...
@DavieFogarty
@DavieFogarty 2 года назад
We are going to wrap it up in a final video which will be coming out soon! Stay tuned!
@Relaxingsounds-rt9td
@Relaxingsounds-rt9td 2 года назад
Davie can you please make a video on how to get sales with organic tiktok just like hot lemon scrub got more than 1.7m view is few days
@jeremyliu4765
@jeremyliu4765 2 года назад
You can put money behind tiktok ads you know and it will boost the view not very likely it’s pure organic
@DavieFogarty
@DavieFogarty 2 года назад
It’s purely organic, episode coming soon
@gatsbyliu1084
@gatsbyliu1084 Год назад
How do we know if our competitors are using CRO?
@DavieFogarty
@DavieFogarty Год назад
It's not a choice as to whether or not you use "CRO" but it should be fundamentally ingrained in the decisions you make whether it's your website, or just building a simple creative.
@ankurpandey411
@ankurpandey411 5 месяцев назад
🎯 Key Takeaways for quick navigation: 00:00 💡 *Conversion Rate Optimization (CRO) can significantly impact your business and double sales through website optimization.* 01:28 📊 *Regardless of your business size, start with a post-purchase attribution survey to understand customer behavior.* 03:23 🛠️ *Building an effective CRO team might include a UI designer, a developer, and someone knowledgeable in CRO theory and execution.* 04:51 📈 *Prioritize tests using the ICE framework (Impact, Confidence, Ease) to improve your CRO program.* 06:18 🧪 *Start with smaller changes when you're new to CRO, but consider larger changes as you gain experience.* 07:44 🌟 *Adding social proof near the product title can encourage quicker conversions.* 08:13 ⚠️ *Be cautious about CRO tools that may slow down your website, and measure success by considering profit per visitor, not just revenue.* Made with HARPA AI
@BESTutorialsX
@BESTutorialsX Год назад
I don't get it, perfectly working website with beautiful design, 40k visitors, very decent pricing with free shipping and only 0.15% conversion rate, what am I doing wrong?
@DavieFogarty
@DavieFogarty Год назад
Might be worth explaining this in further detail in the facebook group for someone to help! 👉facebook.com/groups/howtobuildamilliondollarbrand
@StuartCookney
@StuartCookney 2 года назад
if they work why haven't you rolled these out globally? uk site has none of these CRO's in place but the US site does...
@DavieFogarty
@DavieFogarty 2 года назад
Being as large as our brand, it's important to take proper measures before simply pushing for global roll outs.
@Cherish_strings
@Cherish_strings Месяц назад
G'day mate! Please link good freelancers. I'm tired of wasting time and money. I prefer upwork. Thanks mate!
@BEN.SEACRET
@BEN.SEACRET 11 месяцев назад
Gold dust
@The0nlyJanel
@The0nlyJanel 2 года назад
First
@Relaxingsounds-rt9td
@Relaxingsounds-rt9td 2 года назад
value nuclear bomb
@leo-shopify
@leo-shopify 2 года назад
Thanks for the value!
@DavieFogarty
@DavieFogarty 2 года назад
Glad it was helpful!
@subfields8695
@subfields8695 2 года назад
A very cost effective landing page optimization tool I've used since it pretty much launched is called Zipify. Really strong solution. Test all of your headlines, LP copy and anything you think that would increase CR in very small budgeted / quick facebook ads using the traffic objective. CRO for me is always about letting the market tell me what they want to hear, versus me thinking what they want to hear. Massive difference, much higher conversion rates.
@KlaasVictor
@KlaasVictor 2 года назад
Thank you for the tool!
@DavieFogarty
@DavieFogarty 2 года назад
Zipify is great :) just can slow things down a bit, but Ezra is the OG
@erdaltellipro
@erdaltellipro 2 года назад
@0criticOfficial
@0criticOfficial 2 года назад
Great video! I highly suggest to checkout Accelerated Agency (CRO Experts) they are by far one of the best in CRO based from my experience. Not affiliated with them in any way, but I can highly suggest them from my experience
@DavieFogarty
@DavieFogarty 2 года назад
Hope you enjoyed the content! Our brands already have a CRO agency.
@daleldalel
@daleldalel Год назад
@@DavieFogarty What CRO agency did you use?
@KlaasVictor
@KlaasVictor 2 года назад
Great video, thank you!
@DavieFogarty
@DavieFogarty 2 года назад
Glad it helped!
@businessproposal7315
@businessproposal7315 2 года назад
First
@leochan928
@leochan928 2 года назад
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