Paul Ross is a speaker, author, trainer and teacher who specialises in helping salespeople use the power persuasion and language to boost their sales. Paul's particular focus is turning star salespeople into superstar salespeople.
In this podcast episode with host Trevor Lee Paul shares some great tips and ideas around the away to interact with customers and five keywords to use when connecting with them.
Paul thinks are too many sales people are to direct and that the best salespeople are great at switching between being vague and being specific when they need to. The best salespeople also have a clear learning strategy.
Paul wants salespeople to not be too enthusiastic but instead to focus on getting the prospect to imagine for themselves what it will be like to benefit from the product or service being offered.
18 ноя 2020
