Cool Spaces! Las Vegas: Ruvo Center, by Frank Gehry (5-Minute Sizzle) 

So the exterior approach is almost entirely sculptural. It's an odd introduction to a building for people with brain disorders. Doesn't it incite further confusion rather than soothe an already compromised mind? Now I'm confused......

Study Gehry to see how not to design for 99.9% of all clients. Study him if you think you can attract clients that have money to burn. And not merely a hundred dollar bill used to light a cigar to impress people standing around them, but people who have hundreds of bushels filled with hundred dollar bills, and they are willing to burn all of them to impress people for blocks around. Even then, be aware of something very important, everyone will know if you copied Gehry. You can't copy him and not be laughed at for stealing. So, what exactly can we learn from Gehry? There are people out there who have truckloads of money who are willing to spend it on buildings that get them attention. But why would they hire you, an unknown, when their egos drive them to have a building by a known architect? If you are to attract clients like that, you need to be much more than just a designer with outlandish ideas, you better have an effective P.R. department. Gehry started off doing unusual stuff on the cheap that got him published in the trade mags. It was that beginning that got him known. Don't waste time on conventional projects for conventional clients. You need crazy people who want crazy designs, and you have to get them published.

lmao you shouldnt need automatic shades hahahaha this is so corrupt