00:05 Learn about cost of capital and its importance 01:07 Cost of capital has two main types: debt and equity. 02:11 Cost of debt and equity capital 03:12 Cost of equity capital is the return investors expect to earn on their investment 04:12 Understanding the cost of capital formula 05:16 Cost of capital includes WACC, preferred stock, marginal cost, and opportunity cost. 06:21 Understanding the cost of capital is crucial for financial decision-making. 07:27 Understanding cost of capital is crucial for maximizing shareholder value
