mostly, I think it's two-fold. Sometimes, your project hypotheses might be interesting by themselves for dissemination/communication activities. But more likely, you need to think given that you confirm your hypothesis, what problems (for target audiences) it will solve? I guess that would be a more interesting message. Here is a video that gives a great idea how this part will be evaluated: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-7tFiOCiVZJg.html
