Carrie Barber founded of MAKE Beauty, a modern beauty brand featuring premium utilitarian, multifunctional skincare and cosmetic essentials. Today we discuss her latest accomplishments and industry-disrupting approach to skincare and makeup with help from biotechnology.
Carrie navigated her career with some of the most influential brands in beauty, with roles at top companies such as Sephora, Augustinus Bader, Bloomingdales and VIOLET GREY, establishing herself as part of the industry’s new guard of tastemakers.
How Carrie Barber launched Make Beauty
#entrepreneurship #makebeauty #skincare #carriebarber
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⏱️ Timecodes:
00:00 Welcome to the pod w/ Make Beauty - Carrie Barber
1:17 Project Runway inspiration
1:40 What got you into Fashion?
2:54 To move to London?
3:30 Working at Sephora
4:33 Into the Gloss
5:20 Did you ever think you'd run a company?
8:00 Acquiring Make Beauty
9:21 Teaming up with Ben Bennet
9:46 Entering the Pandemic
10:11 What was Make prior to your Acquisition?
11:26 Our first move after acquisition?
13:17 What is LENI?
15:10 Strategy on the launch
16:35 Partnering with Makeup Artists
17:39 The Hailey Bieber impact!
18:55 Peer to Peer Recommendations
19:44 What other Dormant brands exist?
20:26 People use different products by different brands
21:35 The new look of makeup/skincare
23:10 What is Carrie Barbers gift?
24:47 Creating a legacy brand
25:51 Dinner with the Fisher Family
27:20 Expanding outside of the U.S.A.
27:49 Carrie's pivots
28:40 Working for Glossier
29:10 Knowing your North Star
29:55 Carrie's Taste Magic
35:52 Learning how to do Make-up
37:00 How do women learn how to apply make-up?
12 июл 2024
