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@@shijil_s exactly...great results but the more the ad set gets close to the end on the 7 days the performance drops... It's like Facebook deliberately does this to say it's because you couldn't get out of the learning phase so increase the budget
@@tiff1042 i wish it was as simple as choosing the wrong conversion destination... All the settings are the same as what everyone including ben is saying...and the creatives are way better than all the competitors...still we have been experiencing low reach - 0 results .. while these exact settings have been getting us at least acceptable results for the past year.... It's gotten too frustrating that if i were sure there was a solution I'd pay 5k right now to the person to solve it..but there's not and everyone including ben have said it's about the creative at this point which leaves us with no possibilities that something might be suddenly the wrong settings even tho it's been performing for months
Consider the relevance score of their ads. A high relevance score can significantly reduce costs, as it signals to Facebook that your content is well received by your target audience.
Hi Ben! Can a failed payment (Charged to another card straight away) affect performance? Been having 1.5k to 2k days for the past 2 weeks and out of no where for the past 2 days its been terrible. Haven't touched anything, could it be the failed payment? Not sure what to do now.
I find facebook ads a baffling ordeal and i have been running them for years. Everyone says something different. We are a small theater, we don't have 5 figure budgets to "test" and see what works. One "guru" says one thing, another "guru" says the complete opposite. So frustrating. Our last ad set had a great first week. And then stopped performing suddenly. No one can tell us why.
Ben, I’ve seen people mention that Facebook ads are acting weird this year. Is this true? Kind of discouraging to start a campaign seeing this in your comments. Any thoughts on this? 🤔 thanks
@@BenHeath The fact that you are not acknowledging it is very sad, because you know you will make less money if you tell the truth. It literally got out on the media recently with big brands / agencies calling out Meta for the poor performance last months (for most, not for everybody). There are hundreds of thousands of people all over the world experiencing this, stop the cap.
@@LordHeroMc us and 5 other brick and mortar business i know have stopped running ads... Because results have dropped down to 0 and reach has gotten way too expensive (for us it's $70 - 700 daily reach) and this is the first time it's happening
I am talking about this for years. I am looking for a new job recently and i was shocked to find out how many believe in some campaign set up formulars of some "gurus" and do not even think about their product how the landing page is set up, how the Ad is set up and how the copy is written. So yes some deserve the slap with the high cpm hand from meta. Its crazy that some do not even understand this and think in meta the cpc is the more important key metric. If you end up on this channel and understand his content then you are right. dont believe in bs guru strategies that might worked for them and not for you.
Insightful explanation on how Meta evaluates ad costs! Enhancing the quality of landing pages not only improves user experience but can also significantly reduce ad spend. It's crucial for marketers to focus on delivering valuable content that engages their audience effectively. 👍
Awesome, please reply! let's say we have a $30/day budget. Our goal is an ABO campaign with 3 adsets and 3 ads in each adset so that’ll be 9 ads in 3 adsets. How to add money? 1- Should I add $10/adset (at adset level), so that’ll be $30 for 3 adsets right? 2- Or should I add $30 for the first ad set and duplicate the next 2 so that it’ll be $30 in each adset? That means Does Facebook spend $90 for three adset?
Can you somehow see how many people clicked on "hide this ad" for example? Do you have any metrics that you'd consider good when it comes to Unique CTR, Visits to Check-Out ratio, Check-Out to Purchase ratio? Thanks as always
What are your thoughts on this? A person makes a video that describes the service they are intending to promote. They run ads to this video. Then they retarget the people who seemed to watch the video. The traffic is not purely cold traffic at this point. They use Facebook stats to retarget them. Would this scenario work? There would be no conversion link on the page with the video. And the ad would be a view video type of ad. Then a bridge page would eventually be promoted after the video has been viewed for like 10 days. I hope what I just explained makes sense to you.
I am about to embark on a Facebook ad journey! I have a proven service. Im one of the few doing this in this particular industry. So i know it will convert without facebook ad. I just need more reach. Hopefully I master this. Theres so many steps involved.
Really need help im confused. I had successful campaign for 2 weeks for my junk removal business. im currently not using dynamic creative. have three ad sets with 3 ads each in my campaign, I want to add new ads but i dont know how to do it properly. So today i took my two highest performing ads, duplicated a winning ad set and added the 2 highest performing ads into that ad set and deleted all my other ads and ad sets. then i added a new ad set for new ads. did i do this wrong, how would you do it?
I don't know what's happening, apparently i have been running whtspp leads and my target audience are women's but i am getting spam leads from mens, did lot of changes but still, can anyone help?
Not by a long stretch. Although a lot of advertisers do use them. Meta would rather you kept people on platform but can’t enforce that without losing tons of advertisers
Please I need help I Successfully created a pixel and its successfully tracking in the landing page i set it on. But when i used that pixel to create an ad, I got zero purchase in my ads manager, yet i got few orders in my email. What should I do please
Thanks for this great video, should we add link to website on our lead forms ad? Does it help lower CPM or it doesn’t matter since the link is inside the end of the form?
