Customer Churn Rate: How to Calculate it and Why It Matters ( 

In marketing, we spend a lot of time trying to attract new customers, but it’s also important to know how many customers you may be losing.
Knowing how many customers you lose to the competition vs. how many you retain will help inform your marketing strategy and may even guide your product strategy.
Read the full post at: mightyroar.com/customer-churn...

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