Obvious sarcasm: "We think transvestites are disgusting, yes I think it´s disgusting, nah this is no fun." This is around the time when Bard started to focus more on teaching society about philosophy, culture and society itself. Something that is his main field today. He has written several books with Jan Söderqvist where they explore what is happening to mankind of today and where we are heading. In 1995 they predicted how internet would develop to become the center of our existence and later redefined terms like netocracy. Bard himself invented a new underclass called consumtariat that basically lives only to consume what the upper classes provide, most people will be useless (no connection to production) in the future. Nowadays, I believe they are working on rewriting all of intellectual history itself!