Dan Alexander + Co. for Caesarstone / 'The White Collection' 

A journey between the real and the surreal.
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”Dan Alexander + Co. for Caesarstone / 'The White Collection' concept brings a bespoke mix of influences, ranging from classical photographic practices to advanced digital innovation technologies.”
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Our new design, art direction, and brand identity system for Caesarstone breathes life into stone, inspired by the mythological king whose love for a perfect stone statue turned it into his beautiful queen. We breathe life into stone.
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Check out our project for the world's countertop giant, Set Your Dream in Stone.
www.daitd.com/work/caesarstone/
CGI: Territory studio

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