Dana Thomas on Deluxe: How Luxury Lost its Lustre - The John Adams Institute 

On 20 November 2007 Dana Thomas visited the John Adams Institute in Amsterdam to talk about her book 'Deluxe: How Luxury Lost its Lustre'
The topic of luxury today is all about globalization, capitalization, class and culture. Dana Thomas explores with a blend of history, culture and investigative journalism the whole of today’s high-end shopping experience. Thomas answers some pressing questions in her book 'Deluxe': What happened to brands like Louis Vuitton, Gucci and Yves Saint Laurent? What is the new definition of luxury when advertising for this lifestyle is targeted mainly toward the mass market? What are we paying for when quality has given way to quantity? Is luxury still the best that money can buy? How do the rich and chic distinguish themselves today? Dana Thomas is the cultural and fashion writer for Newsweek in Paris, contributes to various publications, including the New York Times Magazine, The New Yorker, Harper’s Bazaar, Vogue, the Washington Post, and the Financial Times in London.