When David Halpern first brought the idea of behavioural economics before the British government he was greeted by immense skepticism and nervousness. Now he is being sought out by governments across the globe. The practice is called "nudging," the idea that people can be convinced to make the right decisions by making minor cost effective changes to how choices are presented to them. David Halpern sits down with Steve Paikin to discuss how his "nudge unit" has become a resource many governments of the world crave.
7 сен 2014
