Ideal Jawa (India) Ltd was an Indian motorcycle company based in Mysore which sold licensed Jawa motorcycles beginning in 1960 under the brand name Jawa and from 1973 as Yezdi. The name Yezdi was established by a phonetic transcription of Czech language verb "jezdí" (rides). The catchphrase for the bikes sold by the firm was "'Forever Bike, Forever Value".[1] Relaunched in 2022, the new catchphrase is "'Not for the saint hearted". Jawa motorcycles were introduced in India in 1960 and they have a cult following to this present day. Production was carried out directly in India by Ideal Jawa India Ltd based out of Mysore . The Yezdi factory was located along the railway line which heads to Mysore Junction. The factory was inaugurated by the then Governor of Mysore State, H.H Sri Jayachamaraja Wadiyar, Maharaja of Mysore in 1961
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17 мар 2022
