Great structure, interesting to see that a basic & very common structure like this is actually helpful to solve such problems, lot of PM's say a hardcoded structure doesnt always make sense & all but if it serves the purpose of understanding the problem, the users & find solutions, its a great way to have a simple strcutured approach I think i'd have asked a few more preliminary questions like- 1. Does six flags already have a website or it doesnt & this is the first stpe for them to create an online presence? 2. If they do have a website, what kind of engagement are we seeing on the same? if its pretty good then whats the goal of an app, to increase engagement further, to improve accessibility for customers? or its to provide more clarity to the internal employees about customer visits, which time slots of which rides have highest & lowest no. of customers, reason for low turnout for those rides etc.? if the engagement for the website is not good, why are we focusing on app instead of improving website experience? Also i would have suggested to get the data about such users(past visiting time, duration, which month) & send them personalized messages(tired of waiting in line, confused which rides your kids will enjoy, worried about finding a good place to eat/rest, download the app to plan your trip with ease) or email sometime around that particular timeframe with a link to download
Great structure to the interview, thanks for this worth a watch! Just wondering on the metrics piece, did Kevin think there was a better primary / counter metric?
@alexlacey4858 Thanks for this. v insightful session. do you think it makes more sense to come up with the overall product mission once you have gone through the process of outlining user personas/ user goals? I believe the overall product mission is a function of user goals or user needs? What do you think?
