I think the misspelling of the word acquisition is because they want to show that all these people are so obsessed about the minimal differences that they do not even notice that the word is misspelled .
Nice analysis but I saw an interview with the production designer who said the misspelling of acquisitions was a mistake because she ran out of time when making the materials for this scene
@@viviandarkbloom23 That's too bad. I had hoped that the misspelling along with the imaginary font names, the erroneous/bullshit technical details and the phone numbers all being the same was a product of (and a foreshadowing of) the unreliable narrator's psychotic delusions.
Bone seems to be a fairly popular name for off-white shades. As Linus said, its usually warmer and yellower, but it could feasibly be any of the many colours you'd see on an actual, real bone.
I always thought bone color was some sort of vintage material, like an improved version of yellow paper when there were no bleaching chemicals to make paper white. And Patrick deliberately made it bone-colored to create a 19th-century vibe. Doesn't quite fit in with his minimalist modern interior design in his apartment. But maybe that's why he thinks Paul Allen's apartment looks better - it has a classic sense that suits them better.
@@T4gProd idk when the atm said feed me a stray cat and without hesitation as if it were normal he attempts to stuff a cat in it was when i realized just how fucked he was. I mean i knew it was bad but dang. And then the scenes that follow that sequence really puts the whole thing into perspective
I'm glad they didn't use real font names, the manufactured ones sounded way more pompous which I feel the point was. I also think each card was made worse looking then the following purposefully (ie. Bateman's card not having the proper spacing after the &, and such).
I also think thy did on purpose, because they actually had to produce these cards as a prop. So what effort would it be to write down the paper color, printing-method and font they chose? And the color of Bateman's card is called bone!! Hello? BONE!!
I interpreted it almost as the characters deliberately describing their cards wrong. They know they know nothing about visual design, but they have to fool themselves and others into thinking they do, so they throw out buzzwords and made up type faces, both knowing yet simultaneously ignoring the fact that none of them have any idea what they are talking about. It's a game of bluff, where they are all bullshitting and are pretty sure the others are too, but they can't be certain so they keep up the lies to avoid upsetting the status quo.
@@BambiTrout yeah, that would be consistent with how they talk and attempt to one up each other whilst spewing nonsense elsewhere in the film as well. Think for example the Israelis being killed in Sri Lanka. We've got to assume that this was on purpose, there's no way that a Hollywood film, especially one that pays as much attention to appearances as this one, would have them describe a card as having raised lettering whilst filling the screen with a card without raised lettering by accident.
The first time I watched this film, I was so confused when they said the lettering was raised and that Paul Allan’s business card came with a watermark. I feel validated to know none of those things were actually there. 🤣
@@himesilva Yea. None of them actually know what they're talking about and in the books that's something that they make clear. They're all pretty much assuming its good and putting up a façade to fake everyone. Bateman knows this but it still gets to him because it makes him feel a sense of inferiority. It didn't matter than none of the cards were actually any good. It just mattered that everyone preferred Paul's over Patrick's
You're not the only one. When I saw that the typeface wasn't raised and etc, I blamed the props manager. Someone really should have gone over the proofs when having a "hero gun" style close up on the props.
Patrick Bateman (serial killer ) “Bone” “Silian Rail” David Van Patten (obsessed with high end restaurants ) “Eggshell with Romalian type” Timothy Bryce (pale businessman who likes to get high ) “raised lettering, pale nimbus white”
'Romalian' is close to "Rumaali' - a type of very fine, paper thin and soft flatbread made in traditionally high-end Indian / Afghan / Persian cuisine - the word itself means handkerchief; the bread actually is as thin and soft as a fine muslin cloth.
Let's see the video's like button... Look at that subtle cornflower blue coloring... the tasteful thickness of it... Oh my god, there's even a subscribe button under it.
Damn it. I'm not going to think of a funnier comment than this. Pure respect and envy just hit me in an *awesome wave* Your comment, much like the musical; Africa Brave Africa, was a laugh riot.
There is actually a business card that you missed in the film and I would like your thoughts on it. Luis Carruther's buissness card is briefly shown to the guys, it compelled Bateman to almost kill Luis in the washroom.
@@djalil_YT agree. In the past there was less emphasis on the individual name, but more so on the family’s name. Loads of places still goes by Family’s name first, personal name last
I worked for a newspaper, I was aware there were branding conformities and a style guide, but I was six weeks in and still didn't have my business cards because of someone else's incompetence. So I just grabbed the company logo onto a USB and popped down to the printer's on my lunch break. Discussed some options with the printer, and left. A few days later I arrived at work to find everyone gathered around a desk ooohing and aaaaahing over my cards. Total American Psycho scene as everyone realised mine were distinctly nicer than the authorized, issued cards. So of course, they just awarded the printer a contract to redo EVERYONE'S cards using my template, to maintain conformity. The great irony is that absolutely nobody noticed I'd actually grabbed the old logo file that day. Ten years later nobody's business cards match the shade of red or font used in the newspaper's letterhead, and I recently saw a reporter driving a new CAR branded with the old logo because the same printer does the vinyl wraps.
As a graphic designer and someone who worked in a place that did both business cards and car wraps, this is why I ALWAYS looked up the branding guidelines of whatever company I was doing work for. 80% of the time I would be asked to make collateral that would violate the rules. Stuff like this is the prime example of why. I even had a director of a company ask my to violate the rules. What did I say? "Ok, let me forward this to get signed off on by your branding deprtment!" We graphic designers have to watch out for each other.
This is probably one of the most strangely satisfying scenes to watch over and over again. They way everyone shows off their cards, describing how they were put together and the way Bateman is narrating shows just how serious and humorous this whole part is.
The use of fictional fonts has to be an intentional decision by author Bret Easton Ellis because he did immerse himself in that Yuppie world and did research into their fixation on boastful image and materialism. I wouldn't be shocked if these were bs things he heard people actually say. Maybe a quarter of the book is Patrick describing his imported turtle shell toothbrush and home entertainment system and what makes something sparkling water. A big running theme is the constant repetition of information that can just be read from a pamphlet or brochure or magazine. The other details tend to indicate Patrick knows nothing about anything he buys other than price. He even hangs a painting upside down. His inner monologue is far less detailed and more emotional when looking at Paul Allen's. It's amazing writing really, character depth through absolute shallowness.
The implication that the author “couldn’t even name a real typeface” was indeed a bit galling. It isn’t a scene about the relative merits of typefaces. It’s a scene about how shallow these men are. The name of the typeface matters much less than the way they say it.
"fictional fonts" I don't know where or how is it known that the Font was fictional. it means the font was unique, special designed only for this card. of course it was not so. that font types exist, yes, Font Types, mixed two types if it was so,
I love how they give all of these fancy terms for how distinct their cards are, yet they're nearly indistinguishable at a glace. All of them even have the same job. This movie is a glorious satire of yuppie culture.
12:16 Just saying, this is kind of the point of the film, and is directly referenced when Bateman's own attorney doesn't recognize him at the end. The book's name, American Psycho, is both an allusion to the corporate culture of the US during that period and also an allusion to the tendency of Americans (that is often commented upon by foreigners) to wear false smiles and appear friendly when they are actually very judgmental and cruel. A lot of the early social interaction scenes at the beginning are meant to really hammer home the performative nature of American culture that enforced a very uniform set of "valid" opinions and behaviors at that time. When everyone believes and behaves in the same ways, they become unrecognizable as individuals.
The even make a point of Paul Allen calling Bateman "Marcus" because there's another dude who looks exactly like Bateman, wears the same suits, has the same glasses, has the same job title, and even goes to the same barber, the only difference between them to Patrick is that he has a slightly better haircut to Marcus which makes him better. But Patrick also just goes along with it because it doesnt matter in the end
which is even more hilarious given how much American culture likes to champion individuality and individual expression. When there's so much more conformity readily available.
Everything in this scene as with the entire film and novel was deliberate. The name of the company is Pierce & Pierce, like piercing twice with a sharp implement. Bateman's name is a reference to the Bates Motel in Hitchcock's Psycho which in turn could be a reference to the masturbatory joke in Charles Dickens's Oliver Twist, in which one of Fagin's pickpocket boys is called Charley Bates, i.e. Master Bates. Bateman and the others couldn't see the flaws in the cards i.e. couldn't see their own flaws, but could see the flaws in others; Bateman saw a watermark that wasn't there, and they each see fonts that aren't there, i.e. see things in general that aren't there, or perhaps things that could potentially be there, in the same way that Bateman's killing spree may or may not be real, but is conceivably, potentially real; the phone numbers are identical, and cards almost identical, just as as Bateman and the others are almost identical, echoing the disintegration, loss or absence from the beginning of a true reflection, a capacity for self-awareness, suggesting that each and every one of them is an American Psycho.
I read something about the one "interesting guy" in Batemans life and how that character like, disappears for most of the movie, only to reappear at the end with some views on Reagan-ism in some kind of either pseudo-intellectual way, or as the result of a type of character change. I wonder if he was a murderer as well, but perhaps through his revelations he had a change of heart, unlike Batemans character. Makes me wonder if they were looking for that guy during the "police shooting scene" and hence, because they all look alike, each one got away due to mistaken identity. It would make sense in the way that: How did the police know what building to put the search light on? Was he not at the office if I recall? Which would be, all of their offices technically and so maybe theres hints to suggest each one of them has a killing spree under their belt or something.. Dunno just thinkin aloud, babblin on like Babylon again.
The errors and issues with the cards are intentional. They are so self absorbed that they don't even notice the horrible cards. The names of the fonts and colors could all be made up intentionally as the scene is just about them trying to one up each other. The whole premise of their interaction is who has the most status even though they all technically are equal at the firm as "vice president". Its the same thing with "dorsia" all of the characters say they can get reservations to try and impress each other but its not clear if any of them are actually able to accomplish this. This is all from the perspective of the psycho though so what we are seeing are his delusions.
It's even conceivable that pretentious upscale printshops serving this type of area would put extra effort into making up pretentious stock and ink (and font?) names just to appeal to vacuous rich a**holes and separate them from their money.
I so much want to believe that someone had the balls to misspell “acquisitions” in order to highlight the characters’ shallowness. Imagine floating that idea with the director, or not floating it and seeing if you could get away with it. It’s probably too late to ever find the truth, because someone no doubt will claim the idea now that the cat is out of the bag.
Bateman chose "bone" color because of the name. "Bone" is usually more yellowish but they visual department probably intentionally went with a cold color as the business cards represent the personalities or individuals. I think the misspelling was intentional. People were more into looks than substance.
I think the spelling would be intentional if it were only one of the cards that was wrong. It's too unlikely that four well educated people would misspell their own job descriptions.
Would that the misspelling were intentional; unfortunately it's because the props buyer (and this was by her own statement) got the cards back without enough time to send them back to the printer for another run to fix the typo, so they had to shoot with the misspelled cards.
@@katherineberger6329 this just makes the scene funnier in my opinion, since it suggests that all of these guys, just like the props buyer, got their cards from the same supplier and ostensibly there's no real difference between them, even down to the spelling mistake.
Isn't cillia Latin for hair? So his cards are made of hair & bone he probably had blood added to the ink. He carries his real busy work as an abater of an abattoir in those calling cards. Note: Rail could be rÆl from Sang Ræl aka Royal blood derived from San grail as the holy grail .
I think cilium is like an eyelash, and cilia are the small hair-like bits of certain cells e.g. in the lungs. Could certainly be a very subtle reference.
No, it's capillus (singular) and capilli (plural). Cilia means 'eyelashes' or anything that resembles eyelashes, as for example motile or sensory organelles of cells.
Yeah, interesting comment but the neutral name cilia (ciglia in italian, for example, wich is the plural for "ciglio", cilium then in latin, singular eyelash) indicates only the eyelashes, at least from Late antiquity latin I guess. You could search more though on its etimology
van patten's card looks like the front of an army surplus store, and the combo of bold and small caps for his name makes it look like the rest of the card is written in a completely different font imo
I think the point of the misspelling is to show how superficial the characters are in that they only really pay attention to the aesthetics of the cards and not their actual content.
The collector's edition of Yakuza 0 came with a business card to match the one Kiryu uses in game. It'd probably be a shorter video if you wanted to give a closer look at that, but maybe you could compare the differences in "business card philosophy" in America and Japan (if there's even a noticeable one)
excellent video! I work more from a product design standpoint and love the historical lore that you're able to expose with fonts. I'm really happy you ended the video with a positive appreciation of the scene; I love these kind of intellectual analyses, but 2/3 of the way through I found myself itching for a little bit of recognition for the pure comedy of the scene. you seem like a genuine guy and your expertise in script writing and editing are a blessing to RU-vid
I just caught on to something... Could the missing watermark Bateman insists is there be an indication that he's already turning mentally brittle? Maybe that watermark was never *actually* there, but he anticipated such a precise threat to his self-image - effectively, his own business card - that he would've more or less hallucinated certain details into being.
More likely they just wanted to have them say a bunch of words that would be believable when discussing the minutiae of business card design, but which wouldn't mean much to the average viewer, so they didn't take the time or expense to flesh those ideas out. All of the other manifestations of Patrick's imagination are visualised, so if that was the answer, I think they'd still have shown us the watermark.
@@saraghhh I personally believe it was sort of intentional. This scene is about them being so superficial that they brag about things that don't even make sense.
I think the OP nailed it. This is all through Bateman's own perspective (hence the spelling of Acquisitions being wrong on every card). He sees all the cards spelled that way when the odds are overwhelming that they wouldn't be irl. He's invented a superior card because he fears Paul Allen's superiority. He expected it to be better than his.
Exactly they might as well be reading tarot cards. He is seeing what he wants to see, the cards and their accuracy is meaningless. This is lost on the video author, Linus Boman. The analysis of these cards is completely missing the point if it has any relationship to the film. Its like pulling down the audio qualities of a mind blowing stereo system shown in a YT video because heard through your pathetic PC speakers it sounds tinny.
I think even if Pierce & Pierce has enforced business card rules, that actually makes the scene have even more meaning. They're not only competing over something as small and insignificant as business cards, they won't even get to use them, adding further comedy to the absurdity of the whole exchange. It also shows how out of touch they are with the business as a whole since, as you mentioned, you never actually see anyone doing work, it's just occasionally hinted at in the dialogue, and so them doing something so pointless that even goes against company policy adds further evidence to their ambivalence to work.
Incredible. I thought I knew (mostly) everything about this movie . . . The video of the (thankfully-) short-lived musical version reminded me of 'Oh Africa, Brave Africa'. Definitely need to return that video tape.
I think the small details in the cards (especially the misspelling of acquisitions) is to further push the idea that most of the film is in Patrick’s mind and this is his break from reality
The idea that it's all in Bateman's mind ruins the film imo. It also doesn't make a lot of sense. It's more likely that the misspelling and formatting issues is to point out how superficially mid-witted Bateman and his coworkers are. They could be waving around a piece of shit instead, it wouldn't make much of a difference. I hardly think it's an indicator that Bateman was in a dream/in his head. The movie very clearly points this out by mixing up Bateman and Allen all the time. They both fit in so well that nobody can really tell them apart. It's how Bateman gets away with his crimes in the end.
@@komradekontroll the sheer number of interpretations are kind of meta in how they reflect Bateman’s psychosis. Though I do like the mistakes in the cards representing “these yuppies know nothing about design”
It’s also supposed to symbolize just how ridiculously obsessive Patrick Bateman is in his materialistic and narcissistic desire to be the best amongst his colleagues. He notices things likes coloring and font type, how Bryce and Van Patten are reacting to the presentation of the cards, and then he nearly has a delusional nervous breakdown in front of everyone about Paul Allen’s card *looking* better than his in ways that really don’t even seem to exist at all on screen. However, he, Van Patten, and Bryce all miss the fact that Paul Allen is the only colleague with a business card that has proper spelling of the company name. As for the murders Patrick committed, I think a couple of them were real, but not all of them. I think the murders of Paul Allen and Al the homeless man were true because everyone in the world of American Psycho mistakes these corporate yuppies for one another all the time, and it is probable that Patrick actually took the time to clean up the evidence from that crime because a detective was hired to look for him after no one could find his body. At least in the movie, Paul Allen’s murder was the first one we really see Patrick commit. It marks the start of him going from malignant narcissist to psychopath, but he still hasn’t had a full on sanity slippage yet. In spite of being a narcissistic psychopath, he still seemed relatively sane enough to have deliberately plotted out Paul Allen’s murder since he invited him to dinner by pretending to be one of the colleagues he mistook him for earlier, got him drunk to lower his defenses, and then murdered him. Sadly, with Al the homeless man, it’s not unlikely that his murder and mugging in an alley would go without much investigation by the police since no one else saw it happen when they were passing by. It doesn’t seem like Al had had family or friends who were close to him, no one else witnessed his murder passing by, and Patrick didn’t leave his weapon behind at the scene, so it’s not unlikely that Al got killed by him without investigation by the police afterwards since they would have had no real leads. Where it gets more unlikely is when he starts chasing the women with a chainsaw to kill them in the lobby of his apartment after he lured them there. Same as every murder in that shootout he committed in the streets of NYC after getting stopped by that lady who caught him trying to feed a kitten to an ATM machine.
Love it! Having studied printing design and typography at university, I'm always thinking about these choices. Only trouble is, I also always feel I'm breaking all sorts of rules because of some of the teachers who were quite crass and hard to please - it left us second guessing ourselves all the time. :P
They all choose something related to their interests. Bone for the psycho, pale nimbus white for the guy who talks about cocaine, eggshell for the one obsessed with restaurants.
The following is the best analysis of the scene I've seen, by a youtube user called The Nightmare; The entire scene is about Bateman being the center of attention. Right off the bat he hits a home run with the Dorsia reservation and the suit compliment. Then Paul Allen comes into the room and derails everything by first mistaking him for someone else, and then taking the focus away from Bateman by handing over his business card. He then completes the combo with the devastating reveal that he too has a reservation at Dorsia. Everyone praises him and by now Bateman might as well be a nobody. He tries to make a comeback with his new card, but gets shot down by Van Patten. The plan backfires even further when Bryce praises Van Patten's card instead of his, and then gets out his own card, further insulting Bateman. By this time he's really grasping at straws, and goes all out, hoping that he can at least beat Paul Allen's card. Unfortunately, Allen's card is leagues beyond any of theirs, and he is left a nervous wreck as he comes to the realization that he came in dead last. You might wonder why he didn't at least feel good about coming out ahead of Luis. Well, this would be because to him, Luis is a nobody. He doesn't dress the same, doesn't have the same hair, or glasses, and when he reveals his card later, it's truly disgusting and horrible. Luis is a true outsider and his opinion never meant anything.
The algorithm has never been so spot on before! I just recently watched american psycho for the first time ever, my favorite scene was this one and i have a special interest in fonts and graphic design. Loved the video
I worked for a global food service company (you'd know it) in the late 80s/early 90s and there was NO design control over business cards. I designed my own, I collected hundreds of different designs.
Thank you for introducing me to the intricate and detailed world of design. One request, although it might seem a little basic, but would you be able to do a video on the terms and basic features of a font as I enjoy your analysis but sometimes get a little confused as to which elements you are referring to. Keep up the excellent work.
Thanks Simon, I appreciate the feedback! I think we're definitely due for a primer video. I'm just trying to make sure it's doing something different from other videos already on RU-vid on the topic! 😁
I always thought this scene was the equivalent of rich boys comparing sizes. So here, they came up with the poshest way possible to ‘make’ themselves ‘vice president’ by way of a businesscard (instead of a car, for example) They clearly aren’t, and they all seem to do nothing and have gotten their jobs possibly due to their rich dads. So I doubt that corporate identity was a factor for them while comparing sizes. We do see a hidden wish; to be up there in the higher echelons (though probably without doing any work)
I’m just so happy that I’m not crazy for knowing that the “raised” lettering isn’t really raised and that Bateman is crazy (among other reasons) for seeing a watermark that is clearly not there.
Great video. I do a tiny bit of design work and sometimes hate fonts. Client well can you make the font bolder?...no even bolder..no MORE BOLD! uhh...not easily.
It was interesting to take a closer look at the more practical aspects of typesetting and printing rather than the design focus of the other videos. Maybe that focus could be made clearer? But basically, really interesting as always!
Dear Linus, I had no idea what I was in for when I clicked this video but I am thoroughly impressed by your knowledge, articulation and attention to detail. This was a really great watch. I hope you find RU-vid success :) cheers
Interesting analysis, so glad I got out of graphic design, it was driving me nuts being able to name every font used in general ads around businesses. I liked listening to where font names come from tho owo
I think the names of the coloring were purposefully messed up to represent their colorings. Bateman’s bone coloring in reference to his homicidal tendencies and Bryce’s nimbus in reference to him always being high.
The movie plays with going in and out reality which makes you wonder if the kills actually happened or are only a figment of his imagination. This is also reason why used names and objects are not always “real”.
The analysis is spot on, informative, and entertaining, thanks for that! Very funny that we owe it to a scene whose very point it is that the card design itself has no point whatsoever, and that Bateman works himself into a jealous frenzy over cards that are all basically the same.
This is a really interesting video, I'm not seeing anyone in the comments calling out 8:30 as being wrong in spite of the fact that we literally see the light passing through the business card at 7:28, with the ink on the opposite side clearly visible from the back. The card could definitely carry a visible watermark, just not as easily spotted as something on a thinner piece of paper.
Very well put together video man, good lightning, professional, clear, articulated voice and informative content. Thumbs up for 1440p res. too. There's no doubt you'll be a popular channel with the font afficionados. Subbed. Good luck.
You are Rigth and you are wrong at the same time. Now, the big companys have exacly the same tipe of cards perfectly desingneds. Even more, the company make the card, usig the same printer company, because another printer can give another color tone. But in the late 80's, the companys give "directives": WHITE card with their name at the center, the compani name at the top rigth, telf at the top left and address at the bottom. Thats why you could "play" a little bit, with "shapes", letter design, and of course, that WHITE can have so many diferents shades and tones. So it wasn't a "director's license". Was the 80's.
It's very important for the scene that the characters are only acting as if competent and tasteful, without anyone in the whole business existing to be able to call out all those clotheless emperors. It's also relevant that those cards are very similar to point out the compulsive overvaluation of hardly existent differences in agreed upon formalia while totally ignoring parameters of human real values. The movie is such a masterpiece!
I don't know 1980s era investment bankers, but I do remember a family member's - a solicitor's - 1994 business cards. They were subject to a style guide, sourced by the firm, actually embossed, and identical from lawyer to lawyer except the name and the extension phone number. The names were in all caps and the format was very similar to the one used in the movie.
I'm so glad I stumbled on this. Also, I'm trying to shift my already eclectic channel to art/illustration/graphic design content. You've seem to have an incredibly high quality production quality for such a new channel. Keep it up my man!
I've always subscribed to the idea that the mistakes are intentional. Batemane made up Scilian Raile to sound smart to people who he thinks won't call him out/fact check him. The typos and formatting errors is just evidence that none of these characters really cared to check any of them because they were more focused on impressing their colleagues (everyone is too far up their own ass to notice/care) than impressing their clients. "American Psycho" is a comedy, not horror, after all!
Came here from the perspective of Japan's obsession with business card culture. Stayed for the style breakdown, disbelieving of suspension of disbelief, and extensive knowledge of type and trend.
"silian rail doesn't exist". "I don't know what font they used". Hate to break it to you buddy, you can't find it has a garamond font or any other because the font they used is something called silian rail.
Luis is the kind of person where you don't know if he's being annoying on purpose and acting like he isn't aware, or if he's just annoying in general, and doesn't know.
i think the main focus of this scene is obviously not the cards themselves, bateman's ego. his narcissism is very evident when he says "i can't believe bryce prefers van patten's card to mine" very entertaining video regardless, and an interesting design-based perspective on American psycho, would love to see more designer analyses
While I can appreciate an in-depth analysis into the accuracy of the business card designs, I’d argue the dialogue was intentionally wrong to show that Bateman and rest of the men were simply coming up with these design terms themselves to make their mediocre cards sound more impressive than they actually were.
I agree the actual cards where meaningless in the movie, in fact they may have not shown them to maintain their mystery but where shown to show their irrelevance. They projected their psychosis onto the cards, that was what was important.
Exactly. None of them actually care about the cards. They just think everyone else cares about the cards. The only one actually affected is patrick because him having a worse card makes him inferior and patrick is a psychopathic narcissist and has the need to be better than the others. Thats why everyone kinda shrugs it off after the moments passed except for Bateman. The cards dont matter, Its how everyone feels about whos card it is
Good eye! Sabon is based off of Garamond (a then-modern re-imagining if you like), and Garamond Classico was later based off of Sabon. So the two typefaces share a lot of overlapping features!
I enjoyed that. A couple of comments. Uniformity and corporate style guides were a thing that, in my experience, expanded a lot in the 80s and 90s. Originally their reach was limited to certain corporate documents and expanded through to business cards and margins etc and fonts for letters. I remember a scene rather like this, but much better informed, at a lunch party with Monotype executives. All the cards were different except the first step was touch only. My favourite was a die stamped card in Poliphilus on a smooth white card stock. Well done.
