Design Thinking & Innovation | UC Berkeley Executive Education

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Dr. Sara Beckman discusses design thinking, merging design and product development, creating transformative customer experiences and more in this InFocus Podcast. Dr. Beckman is the Program Director for the UC Berkeley Executive Education program, Product Management.
Dr. Sara Beckman teaches new product development and manufacturing and operations management at the University of California’s Haas School of Business. In nearly twenty years at the Haas School, she has developed, institutionalized and directed the school’s Management of Technology Program, initiated new courses on design, entrepreneurship in biotechnology, and new product development, won four awards from MBA students for excellence in teaching, and received the Berkeley campus Distinguished Teaching Award.
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2 авг 2024

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Комментарии : 6

@videosureshsivaraman 3 года назад

Every second of this conversation is a special moment in time. Thanks for sharing 🙏🏼

@traceyker5916 8 лет назад

Thank you for such a comprehensive and informative overview of design thinking and and for unpacking how we may rethink the way organisations process information. A powerfully honest insight.

@MihaAhronovitz 6 лет назад

Sara Beckman was our first professor instructor in the 2006 Product Management at UC Berkeley Haas, one of the first in world. I am mesmerized by this lesson disguised as a conversation, called InFocus Podcast. Sara is outstanding

@lanreomikunleable 7 лет назад

Thank You for sharing your honest and even simplifying the process, without Complexity. Much Appreciated.

@danielwestcott 3 года назад

Dr Beckman's example of a trained musician becoming a programmer rings true. Music theory and composition, and computer programming are both similar functional processes. Often the musician has an inner sense of math that is highly developed and influences their artistry, but may not recognize it as such. Missing may be the base principles of math that make formal math understandable. Many degreed musicians work as programmers. Particularly those who excel in theory and composition tend to make very good programmers.

@MihaAhronovitz 6 лет назад

It is unbelievable how few people watched this video. Marcel Proust self published his books , Benoit Mandelbrot (Fractals mathematics) sold 14 copies of his book. I would compare this InFocus Podcast to the great people who changed the world