designing an entire cookie brand from scratch! 

You should design a deck of cards!

maybe a makeup brand from scratch? imagine the eye shadow names :O

Kel's makeup. That's it, that's the comment.

The Kurtis merch is so good. I got the beanie I love it.

Wishing a good afternoon to everyone except Jeffrey D, Andrew K and Pasquale V.

Kel is a member of Kurtistown confirmed!!

the hate comments as the reviews i can’t breathe

"Let me think about some of the comments I'm anticipating on this video" This is going to be good. "And it's always someone named like Colin A." Oh.

When I saw Kurtis’s merch I was like: “This reminds me of Kel SO MUCH” Mainly because of the fonts. Now, it all makes sense.

Just for anyone wondering - you can remove the colored image overlay that Kel was dealing with by going to Design --> Colors --> Section Themes and just set it to transparent :)

Kel: "Helveti-cookies" My brain: "Nintendo-cookies"

Kel, I need to sleep... But your vibes are so strong.

420 Mission Street? Pickup hours? Green eyeshadow? I guess we know the secret ingredient in Vegan Helveticookies 🌱

kel has a sponsorship but the company didn’t offer them premium?? that’s dumb lol

Kel: designs brands from scratch Squarespace: s t o n k s

i could definitely see these on the shelf at whole foods

lmao kel i'm over here wondering when they became earl grey cookies and not sugar cookies im so lost but it looked wonderful

the makeup! the earrings! the designs! you! the vibes are immaculate!!!

Just got to the fake comments part of the video, I wanted to say your style is unique and I love seeing how you would design different projects! Another awesome video, thank you!

just when i think you can’t you look anymore incredible, you pull a look like this?!?!?! the makeup and earrings are *chef’s kiss* 👌💚🧡

Congrats on the kurtis merch! It’s so good!

your channel just makes me feel so safe. the background, the lighting, ur voice, what you’re doing... everything is just so safe and inviting - honeypot films

Helveticookies actually exist! The are made with letter cookie cutters with a helvetica font! The package design for the cookies gives me book cover vibes.

The kurtis town merch is so amazing! Also your earrings are epic

kel is the cookie monster confirmed

“a really bright orange” proceeds to pick out the redest red i have ever seen

not kel roasting annoying comments lmaoooo

let’s all thank kel for giving me us excuse to not go to bed rn

kel, you did an AMAZING job on kurtis's merch. i've never gotten anything you've designed before and im so excited to!! (ive also wanted that yankee go home shirt you made - love it)

loved the video kel!! the merch you designed for kurtis looks amazing and i’m so proud to see your growth as a designer in the past year of watching your content

ur videos make me fall in love with graphic design all over again and they inspire me to make more stuff (whether i actually do or not that's a whole other story that's a me problem lmao) but yeah ur designs are gr8 and i think u're real neat!!! :)

To Kel and everyone else: you can make yourself sick if you don't regularly clean your water bottles and drink makers (i.e. Keurigs, kettles, etc). Please don't play fast and loose with that. Clean them well and make sure it tastes right!

One of my favourite of their designs yet, it’s exactly the sort of thing I used to aspire toward when I did design

This may be my favorite design of theirs far?? The trolley design and the bridge and everything is SO CUTE

been watching u for a while now and I must say, your videos (and designs) never get old, nice work kel!

I love love LOVE your channel. You're rapidly becoming my fav graphic designer.

Me, a Brit, whispering 'biscuit' every time they say 'cookie'

I’m not a graphic designer nor do I have any knowledge of photoshop BUT I just love watching Kel and watching their thought process and seeing how they figure it out. It’s so relaxing for some reason

I LOVE helvetica. this made me happy to see! Awesome genuine Helvi-style!

i love how they know how to work with primary colors, everything gets so bright

I don’t even know what to comment. This is just so much fun. I love watching your stuff while I work and every upload gives me a little serotonin 💚

The makeup, the earrings, the talent. Incredible✨✨

This was so satisfying kel great job! Always inspiring to my mornings to get to designing as well.

Hands down my favorite series you do 😭❤️

oooo i need the tutorials for all your fun colorful eyeshadow looks with the cute shapes on your cheeks. even if i never recreate the looks i just find your makeup so fun.

I love when clients go to me "this is the font i want, like a helvetica type font (...and it looks nothing like helvetica)

I was JUST thinking about when your next video was gonna drop lets goooo!!

i really love your videos kel, they inspire me as a graphic desinger in process jajja. love u kel uwu

Your eyelooks always hit different!

omg this is such a great idea and you look so good bestie

Ur vid is always so fun to watch and ur makeup looks amazinggg

Kel is the most relaxing RU-vidr to watch

Your makeup always amazing, love it

You’re the best at what you do Kel!!

This makeup look they slayed!!

ur makeup looks so good kel omg

Kel I cannot stop staring at your earrings, they’re so pretty 😭💖

omg the key object alignment, thank you Kel!

it's been so long!! But kel is so worth it.

Life is simple, Kel Lauren posts a new video? I click fasttttt. Love it!

deffo watched til the end and also super stoked about your kurtis merch B)

wow I love this sm, you're so creative !!

Yesssss Kel this is the video that I needed tonight

your voice is so calming! love your videos

it's just absolutely cruel to drop this video without any advanced notice, thus me having to watch this video without having any cookies at home!

you just saved my life with understanding align to key!

Omg this is exactly what I needed this morning

Love these sort of videos, keep up the great work! ❤

anddd they pull through with content yet again let's GO im so excited to watch this:)

I really really like these kinds of videos and i'd love to see one with (and this is going to sound weird) a bookstore brand/library brand :) I'm not sure whether library brands or whatever really exist, but I'd love to see how you'd approach this! Also I'm in love with your makeup

"Thank you for watching, I know this was a long one." It felt like five minutes!! I love your videos so much

everytime kel picks which colours to use together i always think they're too much and clash really badly but then they always make it look good in the end. you really said trust the process ✋😩

so so so cute! love it

I love the kurtis collection you made well I love all your work your super hard working and talented!

Lovely video as always Kel, great job💙 Wondering if you ever thought of making a vid or 2 about design stuff like the importance of contrast, font weight, colour palette choice, etc.

u literally inspire so much!

LOVE the logo Kel! That h8r bit was too funny!

I LOVE YOUR WORK!!!!!!!!!!!!!!!!!!! You inspire me! Can't wait for another video.

love the eye makeup and the earrings !

I love the colors you ended up going with! So pretty, 10/10 would buy helveticookies

I’m a current graphic design major & the moment you said Helvetica, it transported me to the film they make us watch 10 times a semester bcjdkdjskxke

I love everything. Thanks for the awesome content and great work! Watched the whole thing. Love a cereal brand.

Again the earring and eyeshadow combo is unmatched omg

I made it to the end! Your videos and explanations and style and definitely inspired me to look at opportunities that give me some more creativity. And I love cereal so that sounds fun!

Nice video. It touches a lot of areas and looking at you working is very inspiring. The packaging came out great. The bold color palette was a very good choice. Great job

so excited !!

i stuck around to the end! a summer camp logo/posters would be cool :P

me every single kel video: wow this is one of the best designs they have ever done

I stuck around to the end because design and branding is something that I'm interested in. I've had three to four people within the past several months ask me to help them design their new businesses - and I'm not a designer, so I thought I would look into it and learn a bit and see what it entails. I've agreed to work with them all - they know I'm an artist and not necessarily a designer, but if they want to trust me with this new situation then I don't have a problem taking a crack at it. So I'm here having watched several other channels - you definitely have an interesting design aesthetic - I wouldn't say it was my style, but it's interesting. I really like the helveticookies logo you came up with at the end with that curved line. I have to say that I am definitely a wix person. Didn't know anything about squarespace, but just looking at the sparse designs and features - I don't think I would like using it. Doesn't seem like you can customize it as much as you can with wix or editor x (which are also drag and drop, but feature rich). I'm impressed that you went from start to website and even purchased a domain for this faux brand! The colors you chose for each of the different flavors was bending my mind - I don't think I would have ever chosen any of those for a cookie brand - well, not with a clean design, straightforward design like yours anyway. But it worked for the most part. This, to me, seems like what an Aldi brand of vegan cookies would look like - very bold, very sparse, very direct, no frills. Enjoyed watching your process more than anything. It's all helping me learn and understand.

I love your videos! You inspire me. Great work!

I'm early! I never miss any of your videos, Love you Kel 💛

Congrats on the Kurtis Merch! It's so good!

Every time i watch one of your videos I learn something new ❤️

I want to thank you for making amazing content. Your videos have helped me take a more professional approach to my work. Keep it up ❤

Love this concept ! Awesome, thank you for this video

suddenly you are my fave youtuber

Aaaah yes! The day is saved by the wonderful and marvellous Kel!

Love watching your videos and hanging out for an hour, thanks!

I’m a first year student and my prof showed us the Helvetica movie and hearing about you using it today is fun! I’m watching while doing some homework:) awesome video! Thankyou

her videos relax you, make you laugh, inspire you and motivate you to work on your designs