Desirability, Feasibility, Viability - A Guide for Questions While Innovating 

Let me know if you would like to know more or even challenge this concept of using these three words to guide innovation.

This does a good job of providing a business view with a designers view

sir our start up school showed us your video for reference and i am glad you made this video it helped me understands the concept lot better thank again

Is this solution solving the right problem? Desirability is a feature of a product that solves a customer's need.

I’m ready for Apple to show up to the AR party with glasses