Nice photography! I also like how you mentioned how much curation Lone' puts into his image -- what can and can't be seen by others, and when others will see something. That kind of curation with one's audience seems like a surefire way to galvanize them. It kinda reminds me of something I learned in my Intro to Psych class last semester: reinforcement schedules. The kind of reinforcement schedule that Lone' seems to be following is one with a variable interval/ random scheduling. After X amount of time the reward will be received. Gambling, in the mind, follows the same principle but replace interval with ratio (interval=time, ratio=behavior): if you keep participating you'll eventually win! And because people know that, but have poor risk assessment or enjoy gambling too much, they continue to play despite their losses. Schedules that reinforce variably have high response (participation), and low extinction, meaning the desired behavior is very likely to continue. Opium as a label is really exemplary of this
