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Developing Your Brand Voice - Liza Dunning of Airbnb 

Stukent
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Liza is a founding member and the brand creator of Scoutmob, a mobile app and e-commerce platform aimed to connect locals to the best of independent makers and local businesses. She developed everything from the name and company mission to launch campaigns and content strategy, as well as new product launches like Hand-Picked and Shoppe. She currently works as the brand writer and marketing content lead at ‪@airbnb‬ where she is proud to be a part of the mission to create the world’s first community-driven Superbrand. Liza acted as a panelist, speaker, mentor, guest columnist, and advocate for all things creative, entrepreneurial, local, and edible.
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3 окт 2024

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Комментарии : 22   
@fjmm1999
@fjmm1999 8 месяцев назад
Watching this for my marketing class zzz
@Explaurenoutdoors
@Explaurenoutdoors Год назад
Watching this for my marketing class! Thank you!
@Trueshtari
@Trueshtari Год назад
Comparing the AirBnB brand from 4 years ago to today is interesting. Today their brand is now perceived in a negative light because of all of the mess that short-term rentals have caused to neighborhoods and the housing market, and now the hidden cleaning fees and insane guest requirements that get added onto the bill, or having to worry that there are hidden cameras in the rooms.
@hl236
@hl236 3 года назад
Thank you so much Liza. This presentation was so clear, practical and directional that I don't feel the need to look for other articles on the topic. Great that you differentiated brand voice from tone of voice!
@arsenalisra
@arsenalisra 3 года назад
One of the best presentations I've seen lately, thanks Liza!
@Stukent
@Stukent 2 года назад
So happy you enjoyed!
@thequantumnow
@thequantumnow 3 года назад
This was very helpful! Thank you!🌟
@gent8982
@gent8982 5 лет назад
Very good video. Thank you for this!
@rumighazali8984
@rumighazali8984 4 года назад
very good & clear explanation, so really helpful, Thank You.
@drahcirkiyarro850
@drahcirkiyarro850 4 года назад
Bruh SHE IS A FKN GENIUS 🔥🔒
@mashudali8482
@mashudali8482 2 года назад
Amazing and thank your for sharing!
@Stukent
@Stukent 2 года назад
So happy you enjoyed! :)
@grimmortal
@grimmortal 4 года назад
Very informative. Thank you for sharing!
@lydiamagakwe5152
@lydiamagakwe5152 2 года назад
Thank you to teach us Branding
@fatiha6904
@fatiha6904 3 года назад
Great content! And very useful!
@carinaallende
@carinaallende 2 года назад
great video!
@Stukent
@Stukent 2 года назад
Glad you enjoyed!
@emmagraciagutierrezflores8092
@emmagraciagutierrezflores8092 4 года назад
¡This is gold! THANK YOU SO MUCH!
@ianborukho
@ianborukho 5 лет назад
why so few views?
@MrOpportunity45
@MrOpportunity45 4 года назад
Thanks
@Chonkerer
@Chonkerer 3 года назад
Hi marketing teacher
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