Diffusion of Innovation Theory: The Adoption Curve 

Short and simple. Just the way I like it. Thank you for sharing this.

7 year ago. Recognize the voice. The narrator is a world famous comedian now. Can't remember his name but for sure his voice.

Who all have exams all the best ❤️

well explained, well detailed, clearly understood in preparation of exams

I come here prior to every marketing paper. Thank you! 💛

Thank you for making this concept simple and clear.

I’ve got a presentation coming up! This video helped tremendously. Thank you

Straightforward and easy to understand. Thank you for the great content.

Straight & Simple. Thanks a million!

This video is a useful and simple explanation of diffusion of innovations and how we can tailor marketing based on the type of adopter/group. I look forward to sharing it with my colleagues. I wonder if the video can be edited slightly so the different groups are made of people with different skin tones, instead of all the people in the “laggers” group having brown skin tones.

Short, simple and understandable. Thankyou

TYVM , perfect Channel's logo, perfect music and awesome graphic designs :D This is so perfect! and simple to understand

Cool video and explanation but wrong percentage for the early adopters. It should be 13.5%.

funny how sometimes a laggard who is so devoid of exposure to media, can be the innovator that comes up with a unique original idea

Superb. Hearty congrats!

Useful and easy to understand.👏 Thanks

Trying to figure out what my JoAnn consumers should be. Late Majority perhaps?

I'm sorry to say but the percentage at 0:35 is wrong. It should be 13.5% for the Early Adopters.

short and precise. well done

Short and sweet...

Not picking, but Rogers was a Rural SOCIOLOGIST, not psychologist.

Thank you for this. A question: What does the gap in the curve between the Early Adopters and the Early Majority represent?

Where can I learn more about this?

the laggards are cool!✊🏾

Great video and style

Thankyou, this was really helpful and I didn't understand diffusion the first time round in my lecture

Simple and informative. Thanks.

In your graphic of the adoption curve, 1% of the population is missing! - @ 0:33 Other references show 13.5% for the early adopters.

Thanks, you made it easier .

wait-a-minut!!! Why are all the laggards Black... ?

great job.thank you.

It works thanks 😊

Sir can I ask question ❓ about the Difference of adoption, rejection and discontinuance and the example of each? Pls. Thanks

Understandable

In terms of trends, I choose to be a laggard or the later majority. I didn't play Fortnite until it was past its prime, and I didn't start dabbing until it started to become less popular.

Hello! Thanks for thr great video. This is the first time I encountered this theory, since my supervisor asked me to read on this theory. I am interested if anyone could like call and learn together about this theory, just for once. I understand a bit, but I am quite confused on which part of this behaviour etc could be applied for my own study.

Second percentage is 13.5

The numbers add up to 99%, is there a reason or is that a mistake...?

Nice one.

Is their a specific reason that all of the late adopters or "laggards" appear to be African American?

Thanks for make me understand

Sir, where does lacking 1% go?

Interestingggg!!!

Interesting

yes! it's hard but smart :)

NICE!!!!

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Wiz, wiz, it’s time to waz

Heyyo, class

my dad is a laggard he has a flip phone

Yeo...they made all tge laggards black...yeo?

Bsdk Early adopters is 13.5%.

I didn't like this video, but don't worry I'm just a white guy