As an industry leader with over 3,400 employees worldwide, #Straumann wanted to introduce a digital transformation learning initiative that addressed their skills gap, cultivated a digital culture, and embedded a digital mindset.
With digital transformation, a priority for key decision-makers at #Straumann, creating a digitally adept and agile workforce was crucial to its success.
According to Andreas Utz, VP Head of Marketing Europe, one of the biggest challenges for the marketing teams is keeping up with the ultra-fast developments in digital. “It's quite a challenge to keep track, adapt, learn how to cope and also to distinguish from meaningful innovations and important innovations for our business. For us, it's important to have the right people, the right skillsets, and the right mindset.”
While they had staff in-house with digital expertise, there was no consistency to the knowledge across the workforce.
“About two years ago, we engaged in a digital marketing campaign. When we reported on the details, it became very obvious that certain countries performed much better than others,” said Dominik Schneider, Global Head of Digital & Content Marketing.
“The countries that have good, well-experienced digital marketers and the right digital mindset did well in the campaign. Therefore, we acknowledged we needed to do something about the knowledge gap, mindset, and digital culture at Straumann.”
Read Case Study:
bit.ly/3pVXeMJ
00:10 : Rainer Schlegal Segment
00:38 : Andreas Utz Segment
00:57 : Dominik Schneider Segment
01:42 : Digital Culture
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26 фев 2018
