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Today on Figuring Out we have the co-founder of Oziva, Mihir Gadani in conversation with Raj Shamani.
His brand is worth more than 300 crores and is a top preference among people in India. They have a repeat purchase of 60% which is a golden standard in their industry. Oziva is India’s first brand that has received a Certified Clean label and qualifies as a Clean Nutrition Brand in India.
In this episode, we spoke about how personal care brands, wellness, and nutrition brands work. We discussed what are science-based and what are pseudoscience-based products, how brands make huge sales by using trending ingredients in their products, and more. Mihir also shared the top 2 things that are missing in India’s curriculum and how including them can make a difference. He shared an interesting story of how he started Oziva, the challenges he faced, and how he grew it year by year.
The most interesting part of our conversation was when he revealed some shocking facts about the supplements we take and how they are made. He also busted some common fads most of us believe in.
Towards the end, he also shared why Unilever partnered with Oziva while it was at a growing stage and also revealed some niches that have a huge potential in health and wellness but are going unnoticed.
Watch the entire podcast to listen to this super insightful conversation now!
Until next time, don’t forget to subscribe to our channel to not miss out on our new episodes, because we release new episodes every Wednesday and Saturday.
Follow Mihir Gadani Here:
LinkedIn: / mihir-gadani-mg-1540a2102
Check Out OZiva Here: www.oziva.in/
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• Figuring Out With Raj ...
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Timestamps:
00:00 - Introduction
02:45 - Category building
07:28 - Science vs pseudoscience
08:40 - Problem with Indian food
09:58 - How did OZiva start?
18:37 - Reality of artificial sweeteners
21:44 - How OZiva received funding from banks?
29:22 - OZiva’s partnership with Unilever?
31:04 - Top nutrition & supplement brands in India
34:23 - Reality of Biotin
38:47 - Vitamin D3 supplements
40:17 - Source of Calcium
41:20 - Vitamin C supplements
42:33 - Should you consume melatonin?
45:01 - Reality of Glutathione
46:06 - Myths about workout supplements & proteins
49:06 - Should you consume protein supplements?
54:56 - Top supplement deceptions
57:12 - Weight loss pills
59:13 - Korean skin secrets
1:00:10 - India’s wellness & nutrition market
1:02:49 - Ayurvedic brands in India
1:04:10 - Next big opportunity
1:07:31 - Conclusion
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My gear for shooting this video:
Canon EOS 200D II 24.1MP DSLR Camera: amzn.to/3GuiPFK
Canon EF50MM F/1.8 STM Lens: amzn.to/3WZOSoi
Canon EF-S 18-55mm f/3.5-5.6: amzn.to/3ZpKBMy
Yunteng Aluminium Tripod (Vct-690, Black): amzn.to/3ItEzV0
Zoom H6 All Black (2020 Version): amzn.to/3irUCIf
Shure SM7B Cardioid Vocal Dynamic Microphone: amzn.to/3GPimiM
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GODOX SL150II 150W LED Video Light: amzn.to/3XeN0aL
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,
Follow Raj Shamani On ⤵︎
Instagram @RajShamani
/ rajshamani
Twitter @RajShamani
/ rajshamani
Facebook @ShamaniRaj
/ shamaniraj
LinkedIn - Raj Shamani
/ rajshamani
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#Podcast #FiguringOut #RajShamani
About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
4 июл 2024
