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DIRTY Secrets of Music Business Explained by Sunburn CEO - FO 104 | Raj Shamani 

Raj Shamani
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Welcome back to another thrilling episode of "Figuring Out With Raj Shamani"! This episode features a special guest, Karan Singh, the mastermind behind Sunburn, one of the world's most renowned music festivals. Prepare for a lively discussion as Raj and Karan delve into some fascinating topics relating to music festivals and live events.
To begin, Raj tells his intriguing college story about selling sunburn passes, which led to his deep connection with the festival. You won't want to miss it!
Have you ever wondered who the most well-paid artists are? Karan spills the beans on some of the most expensive artists they've booked for Sunburn, revealing the staggering sums involved in bringing these superstars to the stage.
The episode would be incomplete without a look at Sunburn's marketing strategies and some juicy artist-concert stories. Prepare for an engaging and enlightening discussion that reveals the secrets and stories behind one of the world's most renowned music festivals.
Don’t skip it, watch it till the end folks!
Follow Him On:
Instagram - / karan816
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0:00 - Introduction
2:44 - Dimitri Vegas Crazy Story
4:50 - Raj’s Indore Music Festival Story
8:15 - Music Festivals Are Not Profitable?
13:08 - EDM in India
15:04 - Crazy Demands By Artists
18:34 - Sunburn Production
25:28 - Politics In Events
29:56 - Fake Ticket Market
31:57 - Production Problems
35:18 - Drugs, Fights, Robbery Stories
41:43 - Artist’s Economics
49:39 - Lollapalooza
52:10 - Mistakes & Learnings From Fests
58:47 - Conclusion
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,
Follow Raj Shamani On ⤵︎
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

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14 авг 2024

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Комментарии : 809   
@electrodancemusicworld
@electrodancemusicworld Год назад
Sunburn has proved that they are the best in bringing EDM Industry in India. Lots Of Love Sunburn and Thier Team, will always support them ❤
@infiniteesh
@infiniteesh Год назад
Agreed
@electrodancemusicworld
@electrodancemusicworld Год назад
@@infiniteesh we are part of it too, One Rave Family 💕
@bhavishvalecha1653
@bhavishvalecha1653 Год назад
Timmy trumpet in mumbai
@electrodancemusicworld
@electrodancemusicworld Год назад
@@bhavishvalecha1653 coming to sunburn goa this year 🔥
@sauwurabh
@sauwurabh Год назад
same 4 log ko haar saal bulao
@sartekmusic
@sartekmusic Год назад
This interview is pure gold! It’s insightful, engaging, and thought-provoking. Well done!
@anzymusic
@anzymusic Год назад
💯
@realreapecks
@realreapecks Месяц назад
Big fan sir ❤
@krishnadarara1870
@krishnadarara1870 Год назад
I loved how calm and composed he was throughout the whole podcast answering all the questions perfectly absolutely loved it!
@rajshamani
@rajshamani Год назад
Absolutely! 💯💯
@krishnadarara1870
@krishnadarara1870 Год назад
@@rajshamani is there anyway to link up haha
@tridentgaming1067
@tridentgaming1067 11 месяцев назад
​@@rajshamani i too have a dream of building a generational wealth my aim is to make my company registered one day on Indian stock market ❤ . I'll accomplish it any how in this life 😍
@surajsharma-fo7jh
@surajsharma-fo7jh Год назад
I love the confidence of the guest. His voice and his patience, the way he is listening to the host is really nice....
@rajshamani
@rajshamani Год назад
💯💯💯
@mr.vedmutha
@mr.vedmutha Год назад
Thanks Raj Shamani, to bring him…beautiful insights on how this industry works… I always criticise ki sunburn aisa hai vaisa hai…but management level mein kya ho raha hai unko hi pata hai…hats off to Karan…
@DjDoc
@DjDoc 11 месяцев назад
As a DJ, Sunburn is the Biggest Arena and an interview with such an important person is Gold. Thank You so much
@saadshaikh2374
@saadshaikh2374 6 месяцев назад
Raj was like a small excited kid wanting to learn and understand soo much but karan didnt have much to share or not wanting to share in detail
@Skmhubham
@Skmhubham Год назад
CEO! I had never given a thought over how much effort you guys put to organise these kind of events and provide a lifetime moment for us, you guys are ❤️
@InvestAajForKal
@InvestAajForKal Год назад
Good one😍 Always loved sunburn
@txnishq1230
@txnishq1230 Год назад
Channel dead ho rha lgta hai🤕
@mayankjain5836
@mayankjain5836 Год назад
​@@txnishq1230exactly 😂
@Rajatchandrakar1211
@Rajatchandrakar1211 Год назад
pin kar gndu bhai ka comment
@thedarkknightgothamcity
@thedarkknightgothamcity 7 месяцев назад
Bhai mereko lagta hai we should encourage Indian talents to make better music and try different genres and help them touring India and foreign instead of promoting much foreign tours
@ranamuchahary4503
@ranamuchahary4503 2 месяца назад
Mc stan
@thedarkknightgothamcity
@thedarkknightgothamcity 2 месяца назад
@@ranamuchahary4503 he is creative ha chapri hai thoda sa ik but atleast he is trying to do something new and many people do connect with him
@Eric.cartman7
@Eric.cartman7 Месяц назад
Jitna bhi domestically develop karlo bhai world best music ke fans hamesha rahega
@thedarkknightgothamcity
@thedarkknightgothamcity Месяц назад
@@Eric.cartman7 nope US artists are famous around the world also many Spanish and Korean artists and now afro is going global too then why not Indian artists?
@travelingmeraki
@travelingmeraki 10 месяцев назад
It is so cool to hear him, his sincerity, learning and the way he describes his journey...!! This interview was pure gold!!! I remember being in lollapalooza this year and the insane crowd for imagine dragons...but how well other artists also were able to put up an incredible show...we Indians are fully ready for all sorts of music festivals!!! But more power to him and sunburn going International...very well deserved!
@RaceFeed
@RaceFeed Год назад
Wow, one of the best episodes of FO! I attended Sunburn Martin Garrix in Kolkata and it was a crazy experience. So good to listen about the intricacies of the festival business from the one and only. Hope to see more of such episodes in the future. Why not try to bring an EDM Artist to one of the episodes of FO?
@prasidhagarwal8537
@prasidhagarwal8537 Год назад
Even I visited that sunburn in kolkata
@user-gk9mm4tv7p
@user-gk9mm4tv7p Год назад
How calm and composed he is...and his looks ..just wow❤
@raezhmusic
@raezhmusic Год назад
Man behind bringing EDM festival scene in India. Love from Goa
@rajshamani
@rajshamani Год назад
🔥🔥
@rushiii.01
@rushiii.01 2 месяца назад
I’m currently in event industry and this particular podcast helped me alot in many means as my end goal is to organise big corporate events and sunburn is always a company I wanted to work for and hopefully someday I will. But it helped me alot. Thank you for that 🙌🏻
@suicidevlogs
@suicidevlogs Год назад
this is amazing i always wanted to know about the music festival business. thanks for this episode man.
@gauravmeena9998
@gauravmeena9998 Год назад
Bestest episode seen in a while!! I have worked with a few festivals in Delhi, the whole conversation was quite relatable for me.
@truely_awesome
@truely_awesome Год назад
Being an event organiser myself , I was overwhelmed by this interview and the knowledge I have garnered from it.
@radhikakaushal9232
@radhikakaushal9232 Год назад
boss this guy is so good at podcasting/interviewing.. so precise
@rajshamani
@rajshamani Год назад
🫡🫡❤️❤️
@undeadsatan3317
@undeadsatan3317 Год назад
Rip Avicii 😢 just by the Lego set you can tell how pure his soul was
@rajshamani
@rajshamani Год назад
He'll always be a legend 🥺🥺☹️☹️
@ketanborisagar8515
@ketanborisagar8515 Год назад
One the best humble ceo, the best one ❤
@rajshamani
@rajshamani Год назад
So true, he was humble and very well-versed with his industry🤗
@Dragon_Heat.
@Dragon_Heat. 7 месяцев назад
Sunburn hin ek aisa festival hai jisme really huge artists aate hai❤
@visionxstudio
@visionxstudio 10 месяцев назад
We started our career with covering Sunburn Arena and have covered a lot of festivals around the world including Tomorrowland. Will always be grateful to Sunburn for bringing world class concerts to India and giving a chance to experience the same for the masses. Love the insights Karan 🙌
@ninjalpardeshi771
@ninjalpardeshi771 Год назад
His ansewer's were straight forward and his language was easy to understand that's what makes him a good entrepreneur
@rajshamani
@rajshamani Год назад
It truly was a no nonsense podcast filled with insights, soo glad you liked it 🤗
@pulkitdon123456789
@pulkitdon123456789 Год назад
Line of questioning couldve been better - should've asked how he started sunburn, early life of sunburn, how they expanded.
@arjunsungh8078
@arjunsungh8078 Год назад
He is the worst kind of podcast artist , he doesn't know wht n why he is asking
@adkrocks
@adkrocks Год назад
40:28 Humaare metal concerts mai toh Dhokla bat-ta hai, good enough for everyone to keep headbanging for hours!😂😂😂
@umangahir9114
@umangahir9114 2 месяца назад
Security on sunburn was damn good and I really appreciate. I lost my scooter keys at sunburn and told the security I lost the keys and scooter is parked in the parking so and so are details. I then I went hotel for duplicate keys and when I reached back to vagator they had my keys someone gave them at lost and found and my scooter was safely park near security tent
@sagarjaiswal402
@sagarjaiswal402 Год назад
Insightful Podcast . I think the question on drug & overdose was sort of dodged nicely. Drugs is the dark side of all music festivals. Saying things like young crowd doesn’t consume them would be very foolish. I personally have been going to Goa for parties consistently 10 years. I have seen a lot of young people doing illicit substances. Some people handle them with finesse & some don’t. So saying that chemicals are not being sold or consumed in these festivals would be an understatement.
@PareshVijay
@PareshVijay Год назад
Very true... he is just hiding the truth of his music events where the drug abuse is even more than he cant even imagine... He tried his best to hide it...
@sandalagrawal8587
@sandalagrawal8587 11 месяцев назад
true, the guest was trying to be very safe with his words
@ishanichowdhury9258
@ishanichowdhury9258 Год назад
The podcast with Badshah was the first Raj Shamani podcast I watched. I've been going through his reels but it was the first podcast. And this being my 2nd.Enjoyed a lot. It was a very unusual genre to dive into. Looking forward to watch more🙂
@Delhighummo
@Delhighummo Год назад
Such a great podcast! Karan was so candid and informative. I wish if you guys mentioned about the The Fyre Festival
@AdityaSharma_08
@AdityaSharma_08 Год назад
Please ask him to bring Calvin Harris to India
@Dheerajm1705
@Dheerajm1705 10 месяцев назад
@rajshamnani aap bahut hi versatile content & podcast laate hi. Sab diversify region se aate hai aapke paas Mujhe suburban sirf verbally suna tha ,ab jaake internally bhi samaj aaya Thanks for such knowledge
@gauravmehta6540
@gauravmehta6540 Год назад
You should get Nikhil chinappa he’s the pioneer of dance music scene in India
@vibhashmathur5999
@vibhashmathur5999 Год назад
In 2017 I have attended Sunburn Pune main edition. It was superb experience as a college student. I was alone at that festival but it was really a worth experience.
@anonymouswho2165
@anonymouswho2165 Год назад
Wagholi??
@digvijaysingh762
@digvijaysingh762 Год назад
Bc bahut dust thi wo ground me 😂
@rajshamani
@rajshamani Год назад
Wow, so happy to see the memories you guys have made at a sunburn event ❤️‍🔥
@digvijaysingh762
@digvijaysingh762 Год назад
@@rajshamani bhai comments bhi padhte ho wah 😄
@9823068729
@9823068729 Год назад
Kudos to Bringing the Promoter of Sunburn. Very insightful. I attended sunburn Swedish House Mafia in 2012 in noida and knew how far it will go
@rajshamani
@rajshamani Год назад
Wow, it's crazy for how long they're doing these massive events 🫣
@sumitchauhan1899
@sumitchauhan1899 Год назад
Actually, after watching this episode... First time i got to know "Music Festivals bhi koi chiz hota hai "😅 thanks for this Raj ❤️ btw, gained some new knowledges.
@djaynaveen5942
@djaynaveen5942 Год назад
Raj brother thank u so much for bringing karan and it is a fantabulous episode.. And request u to please bring some more music artist especially rappers, beat producers, dj's, graphic creators etc etc... Like creative peoples
@vaibhavsaini8095
@vaibhavsaini8095 5 дней назад
One of the best podcasts I've seen, he's a real leader
@yuganshdham601
@yuganshdham601 Год назад
This guy did his best to get EDM in India,lots of love ❤️❤️❤️
@AnujMittal
@AnujMittal Год назад
Good that raj shamani hasn't gone political like beer biceps
@rowdystunner7171
@rowdystunner7171 Год назад
Promising man , I definitely tell you I actually want it to go more deep another podcast in this festival or concert industry and because it actually F*cking crazy…enjoy and knowing what is the hardships they face it actuallylook it in a more like respectful manner…
@raghavagarwal984
@raghavagarwal984 Год назад
Please create, this kind of content again on this topic. Might be with different questions and different speakers. Thank you so much, this video will going to help me allot in my future.🥰
@Heisennburg
@Heisennburg Год назад
I always used to think of these questions. Most interesting podcast.
@parthvijay363
@parthvijay363 Год назад
The best podcast thank you for getting us to know the insights of the industry...
@akchattripathi6499
@akchattripathi6499 7 дней назад
Man he is talking about dimitri vegas swedish house mafia etc❤,this ep is blessing for me
@gauravthakur5229
@gauravthakur5229 Год назад
this is the best podcast ever for any DJ in India. thanks raj and please someone bring Calvin Harris.
@kshitijkapoor7782
@kshitijkapoor7782 Год назад
I attended the Martin Garrix Tour this year and it still feels surreal to even comprehend the fact that I was there but bieng completely honest I am still looking forward to a Skrillex Concert in India
@rajshamani
@rajshamani Год назад
Woww, let's hope we get Skrillex in India soon too 🙌🙌
@6moon18
@6moon18 Год назад
Fire podcast
@sarveshshinde7031
@sarveshshinde7031 Год назад
Sunburn is one the best event managing company in India I wanna attend their concert once in lifetime
@OmGadhiya
@OmGadhiya Год назад
Thank you so much Raj For calling him
@madhurjyadas7762
@madhurjyadas7762 Год назад
Very insightful and nicely conducted interview 👍
@IMINTONIRVANA
@IMINTONIRVANA Год назад
Sunburn is the future of EDM here in India .
@pranjaltapadiya1596
@pranjaltapadiya1596 Год назад
Please ask some relevant questions How was his early life How he started Sunburn Early challenges But overall it was good but it could have been very insightful with the answers of these questions😊
@phirsebolna6281
@phirsebolna6281 Год назад
I don't specifically ever like your podcast, but mann this one was just way out of everything, this market is untouched
@BlueRoseXDTT
@BlueRoseXDTT Год назад
I would like to see you do a podcast with Raghav Gupta...great work as always 🙌
@vivekneog9981
@vivekneog9981 Год назад
Thank you so much for bringing up this podcast. 🙏🔋⚡📈
@rajshamani
@rajshamani Год назад
🤗🤗🤗
@user-xt4xn9dm9u
@user-xt4xn9dm9u Год назад
This interview helps me a lot in my career and I am so gald to know about behind the scenes of sunburn concert.
@bharghavatri9487
@bharghavatri9487 Год назад
Next level i always wanted some big event manager to be on pod glad u brought
@koushikroy4208
@koushikroy4208 Год назад
Informative greater one❤️🙏 More podcasts about the music industry business, about musical festivals, concerts etc.....
@Indronix
@Indronix Год назад
Good informative video for us (music producers, djs, artists)
@bhagyashikha9907
@bhagyashikha9907 Год назад
The interview was very insightful. Everything was strategic and planned.
@AntarikshRajkonwar
@AntarikshRajkonwar Год назад
Wow, I didn't know so much hard work would go through to make the event happen. Would love to attend Rock & Metal events. (12/7/23 5:44pm)
@JD.TheMusician
@JD.TheMusician Год назад
Thanks for this! Always wondered how concerts work and how the economics have evolved over time. It’d be great to have BookMyShow’s CEO come and talk about how the concert industry has evolved over time. Also about why some of the biggest pop acts - like Billie Eilish, Harry styles, Coldplay etc have done an Asia tour but not added India. Is it simply a money issue or something else too?
@santanu29
@santanu29 Год назад
I think it is more to do with not being aware of the fanbase. I think they still think that India is not developed enough or because not many artists are coming. For example, the Era's tour has 3 dates in Mexico and for Asia there is only Singapore.
@JD.TheMusician
@JD.TheMusician Год назад
​@@santanu29 ​ I think with the data they get now (like they spoke in the podcast) estimating interest won't be an issue. I think its a money thing. For example if Calvin Harris charges a million dollars a night, I'm sure Taylor would charge 2 minimum. If they're not confident of breaking even on a Calvin Harris concert, other bigger pop acts become out of question. Ultimately it seems like it comes down to India having a lower buying power parity. Another example was U2 - they said they wanted to bring the proper experience with their screens etc which is why it took so long to play in India. Chris Martin during global citizen also said production wise they've done the best they can (they didn't have wrist bands for that). So seems like its a money thing.
@rajshamani
@rajshamani Год назад
Amazing suggestion Bhai, thanks for sharing your views 🤗
@Vivekkapse21
@Vivekkapse21 Год назад
Exactly same question ????
@dineshpawar04_
@dineshpawar04_ Год назад
Hum toh Sunburn Aftermovie dekh kr hi khush hote hai ❣️. Dream [+×] 💫
@pitch_imperfect
@pitch_imperfect Год назад
27:36 Imo I think the most famous cancellation in the Indian music scene was that of Metallica in Gurgaon 2011.
@Shannyyyyyyy
@Shannyyyyyyy Год назад
Loved the podcast 😍 Karan is such a calm and composed guy ❤️ Thank you Raj 🙌🏻🌹
@ranjugohain9119
@ranjugohain9119 Год назад
Are you a juice wrld fan?
@cjondamove2983
@cjondamove2983 Год назад
Before Sunburn there was Great Indian Rock ! Great times
@sagarlonare5148
@sagarlonare5148 10 месяцев назад
I attended sunburn 3 times and always wanted to know how it is work. Thanks for this podcast
@djpramodmixinggwalior6620
@djpramodmixinggwalior6620 19 дней назад
Thanks to put this video to us.🙏
@Nilesh_Anand
@Nilesh_Anand Год назад
Karan bhai k hassi me sara dard dikhta hai event organiser ka😄
@shubhichauhan1260
@shubhichauhan1260 Год назад
Truly like the podcast ❤ So much insights🤩✨
@musichirag.3321
@musichirag.3321 Год назад
Great Insights !
@manjeeshchauhan9233
@manjeeshchauhan9233 Год назад
thannks a lot for this
@puneetshukla96
@puneetshukla96 11 месяцев назад
Amazing insights!! Thanks for this podcast.
@user-hd1gj9cd2n
@user-hd1gj9cd2n Год назад
Bring the founder of sunburn Shailendra singh Very Amazing person
@stillalive6679
@stillalive6679 Год назад
Please bring the big artist next time, so we can find out what his experience is with sunburn and etc festivals.
@aryanshinde6550
@aryanshinde6550 Год назад
"Hey, I've been following your podcast and it's been really interesting. I've heard about Pankaj Garg's association with DailyObjects, and I'm curious if he is the CEO. It would be great if you could address this topic in your next podcast and have him as a guest. Looking forward to it!" 😊
@heisenberg2609
@heisenberg2609 Год назад
Nice podcast was very insightful
@rajshamani
@rajshamani Год назад
💕💕
@Dy-sg1kr
@Dy-sg1kr Год назад
I wanted to arrange festival and this was such a useful video thanks for this man,, you see right things,,
@malayraj1113
@malayraj1113 Год назад
This podcast was a bit different or say apart from a topic that people mostly expect....Really a nice podcast!
@shaikhjaishv-logs8356
@shaikhjaishv-logs8356 Год назад
The weekend next in sunburn festival.. #sunburnfestival
@ParyatakParag
@ParyatakParag Год назад
Please bring Nomad Shubham on the Podcast, He is a young and extreme traveler who has hitchhiked thousands of kilometers while traveling abroad. (Including China, Mongolia, and Russia) He has also visited Afghanistan, Iran, Iraq, and many other places!
@kkcmaurya6214
@kkcmaurya6214 Год назад
I was there in Martin Garrix concert in pune India. Experience was good but the person was next to me lost he's phone at the last minute 😂😭. I really felt bad for him.... starlight outro ended he was so happy but that happiness didn't go to long... It was a good experience...one suggestion that please make sure to bring more show in Pune..... people always looking forward that okay which artist is next and who's gonna come. Etc..... Security must be improved and SOP MUST FOLLOW ❤️ IT WAS A GOOD EXPERIENCE THANK YOU SUNBURN❤️
@C02754
@C02754 Год назад
You didn't ask how Karan got into this industry? What was his background? How sunburn was founded? His experience (anecdotes) with licensing & bureaucracy "Corruption"
@adesignerlife
@adesignerlife 10 месяцев назад
Sunburn was founded by Shailendra Singh (SS) of Percept holdings. I have worked at P9 and around that time 2007 the Sunburn event was conceptualised by SS. We used to call the owners HS (Harinder Singh) and SS. Karan I think is HS’s son. Events and Celebrity management runs in their blood. It’s a crazy flash back I had while watching this video. Thanks Raj for this interview! Looking forward to many more.
@aakash-fc8mj
@aakash-fc8mj 9 месяцев назад
Great episode !
@ShivamKumar-qo8em
@ShivamKumar-qo8em Год назад
Bhaiya please Raghav Gupta ko bulao,who is founder of futurense,he is literally a great business minded; and thank you for this type of content.
@youtubeshort.810
@youtubeshort.810 Год назад
Sunburn is every middle class boy dream! ❤❤
@rajshamani
@rajshamani Год назад
You'll go there soon 💪🏻💪🏻
@ashhh7995
@ashhh7995 Год назад
Bhari tha ekdm ye vala mast questions pucha rraj mere bhai
@avantikadora7028
@avantikadora7028 Месяц назад
wow, please make more videos on events or related to this industry!!
@strideinstyle
@strideinstyle Год назад
Vai ye podcast bohat sahi laga... So satisfying conversation..loved it ..
@manikashukla7738
@manikashukla7738 2 месяца назад
Insightful !
@malvikagupta3270
@malvikagupta3270 11 месяцев назад
I have been to sunburn and even to Tomorrowland in Belgium, obviously Tomorrowland is the best. But sunburn is doing a great job in India
@vatsalmakwana1417
@vatsalmakwana1417 Год назад
Please Please Please bring THINK SCHOOl I am requesting to you because you are a right person who really ask deep questions not for just entertainment so that people just gets motivated and feel good by listening others success stories but to really provide insightful content - so it would be great conversations between two data driven person and no bullshit (2 hr) ❤ PLEASE LIKE THIS COMMENT for those who agree with me and wants make it happen
@yogeshmeena7275
@yogeshmeena7275 Год назад
Wowww ❤ amazing podcast
@darpanvaghela8387
@darpanvaghela8387 Год назад
Mosh pit do happen in India. It’s a normal heavy/death metal culture. Independence rock is one of such local event which had great line up. And yes it has nothing to do with drugs . It’s just the music which takes into that trip.
@sohanroy3308
@sohanroy3308 Год назад
+1
@PareshVijay
@PareshVijay Год назад
They Won't understand it.
@shubhambhoir3432
@shubhambhoir3432 Год назад
You forgot to ask him “ how does he contact such big artists..?” Like in detailed process how he approches convinces
@GanggsterR
@GanggsterR Год назад
Through agencies
@goldentimes7731
@goldentimes7731 Год назад
Just imagine Calvin Harris and Ellie Goulding in India !! Their new song Miracle is just so crazy good
@subhamkumarbhagat6979
@subhamkumarbhagat6979 11 месяцев назад
Great podcast. Should have also asked why and how he started Sunburn, initial years of Sunburn. Would have been a great value add. Thanks.
@ashishajjibettu1911
@ashishajjibettu1911 Год назад
Very Informative 👌🏻
@OccupyMars_1
@OccupyMars_1 Год назад
Very unique...need more like this
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