Discover Avantist & An Example How to Start a Watch Brand 

Nice humble intelligent guy who has put in the research and hard work. All the best to him and the brand🤓👍🏻

That video shows exactly why many watch lovers are losing interest on new watches and moving into the vintage, or small companies that are run by watchmakers like Kudoke, Akrivia and Kari Voutilainen! As customers we are all tired of large companies that use the same method as Avantist to create its products, "When you have no constraints, you can do anything you want. For example, we looked at a typical client persona and they would be wearing, for example, a brand, Richard Mille, and the materials that we're using right now are carbon , sapphire and tourbillons. We look at the weights. We looked at the different watches that are really popular at the moment and we charted out all the different weights and we searched out, charted out all the different materials that have been used too. We said, this is the material that we need to use, this is the millimeter that we need to have". He can use 100 different marketing researches, do exactly what he believes that his clients will want, but thinking like that his products will never be as desirable as a Richard Mille. Because, even though I am not a fan of Richard Mille, Dominique Guenat is someone who is willing to take risks, to create something daring and new, I don't believe that he decided to make the "Bonbon collection", for example, because his marketing team decided that Bonbon inspired watches was the new Hype! I also believe he should say who was the best "watchmaker, designer, case maker" that he was talking about!

Everybody that put negative comment here, doesn't know anything about this watch, his watch is a really a great success, many high prolific people buy it & wear it.

Congratulations on the Crappy Luxury Stiffie Award, Marc.

Always interesting to see new watch, from other sources , Thx Marc , Happy new year

Sooo beautiful I want one of these too, thanks for the vid

Beautiful timepiece

Love the watch and the attitude of the man behind it

Beautiful piece

Well done Mr. Keeran Janin! :D

Interesting. As our motto is Viva watchmaking I have to wish all the best to the new watch brand. Lets see where they reach!

I enjoyed reading the comments as much as I found the video interesting, particularly the "business case" side of this watch company and, sadly, the video was too short in that respect. Thank you Marc-André for making this video.

Remember it's all about how you look , not about how you feel, you would look even better wearing this watch

ooohhhh that star in the tourbillion!!!!

That's awesome

Class

Lovely watches, nice guy. I wonder what kind of cost these are.

I like them!

beautiful watches

I like watch and awesome watch

I'll buy one of these in a few years

Great video, interesting topic, but that brand sounds terrible. Cliff notes: some guy wanted to start a watch company so gets suppliers, a designer, does a bunch of (simplistic) marketing research on what is popular today (not even having the balls to place a bet on what today's preferences will mean for the future - e.g. trend analysis), and then asks suppliers and designers to spit out a watch based on their collective ideas and some magic brunei design dust. That isn't art, that's expensive fast fashion for watches. Aesthetics aside, Journe, De Bethune, Akrivia, MB&F, there are many independents with a point of view, artists who have truly sought to create something intentional, purposeful, and daring. Telling suppliers to come up with whatever they feel like and mashing it all together is just lazy. This feels like a low rent RM or luxury MVMT, take your pick.

super la montre !

Very nice watches. I imagine it would be an incredible effort & huge investment to start a watch brand & build them to this high standard. All the best for the future Avantist.

😍😍😍

❤❤❤

not sure if his pieces struck me as one of a kind, but it is definitely a interesting to see pieces like these pop up and this method of going about the watch business. The same heritage and history that made traditional Swiss and German brands great and fine watch making great is killing the industry. Already in 2013 richemont started cutting jobs, watchmakers included, due do the stagnant industry. Despite the numbers, the industry is not getting enough new clients, and new releases (by this I mean a new design, not another “new” nautilus) usually don’t make an impact. This is not sustainable. The industry is so aloft that I just don’t think it’s allowing enough people in. It is not like people usually voluntarily dive into a industry with a history that could be written into a encyclopedia. Remember how that when for your high school history class. This is precisely why Rolex and rm could make an impact when they entered the market with they more mind I say down to earth marketing and high visual impact. Like I said, I don’t know much about this brand specifically, but the spirit behind brands like these might actually help artisans continue their craft for a bit longer. However, it is not just the business end that need to change, the consumer mentality need to change too. And it did before, think quartz crisis and how the Swiss made a come back.

I have to say that although the case is interesting, his approach to watchmaking leaves me.......empty.

Liked how at the end it said you were the founder of the brand haha - small editing mistake ;) ?

I really like it to be honest, specially the black one. funny how everyone is bashing the guy for being market driven only (no passion). he clearly stated that they used market studies to get a general idea of what customers where looking for. and a lot of other beloved and 'respected' brands outsource their movements (ETA...) the only problem I see is the price, 150K USD

i know i can't buy this WATCH but still i'm glad to WATCH this vid..

If I were to start a watch brand should I start with normal watches (like typical microbrands' design) or I should start with exotic ones straight away?

Should add a retro date calendar on the skeleton watch. It wouldn't expose a big wheel of numbers a regular date calendar has.

I love this kind of approach to watch making, a person who is a true passionate of watch making but not a watch maker, this is adds a different flair to the industry. I too would love to start my own watch brand. As for this brand in particular though, not so much my cup of tea.

the question is how you come up with the money for this project? Marc where can I find founds for this?

Who did the sketches?

What's with all the hate? Every brand does marketing research clearly he was still passionate about it

Brunei, the world's last absolute theocracy. Viva, the Sultan!!

Yeah...I don't know...…. I wish him success though. Everyone is different, so this may be just right for many.

music was too loud. Had to adjust my volume throughout the video. doesn't your editor know how to use Audition?

Had to have massive financial backing or startup cash. This isn’t a cheap process.

Would be cool to join a new watch company selling luxury watches

it seems like another rich kid who wants to be Richard mille. I saw the name of the video and thought maybe i'll get some advises on starting a brand. but hiring some guys to do all the work, creative wise and fabrication wise, for you is not counted as starting a watch brand. I can buy a movement, a case and a strap online and making a dial. that doesn't mean I have started my own brand, or more specific in the eyes of people from the watch comunity this video was a little mistake that can be forgiven (in my opinion) you have such good, creative and interesting videos.

I don't know why but couldn't connect with this watch.

nice watches but gold will never go out of fashion because it is a precious metal.

Congratulations and best of luck.. Crazy rich Asians decided to start a watch brand so he made a turbillion :) best of luck guys.

Profit based no problem! But no passion, no design language, just a bunch of stuff jumbled up to be hip! Totally uninspiring guy with a laptop and charts wanting to have things just for the sake of it to churn out money.

more than a RM huh?

why not give a guarantie world luxury watch manufacturer againt s impact of their mechanic watch?

It seems he just looked around at what’s popular and “trending” and decided to make what he thought people would buy. Nothing wrong with that, but what I don’t see is inspiration, innovative and the creative artist having a vision to create something new. He just built a more expensive “swatch,” from what I see here.

I am looking for someone who can do the sketches for a watch I’m planning on making please reach out to me in this thread.

not my type of watch

Classic Chinese watch ⌚

Free Imran Khan 👍👍👍👍

Fuck Swiss Watches single pc's can not available

🤣Sorry, not good.

meh....

So you don’t want everyone to buy you watch you only want a specific type of customer😑 and to be honest how much are these watches costing for you to be a brand new watch company because I feel if you’re a brand new watch company who doesn’t have any rapport with the people then you should be using high-quality materials such as gold platinum and what not because you’re not real legs are not Cartier don’t be charging people $20,000 for stainless steel bro for $20,000 let me get some gold with some diamonds since you want to go straight for emptying everyone’s pockets let the watch actually be worth something because your name is it really worth anything so now I just have this piece of stainless steel that costed me $20,000 Unlike Rolex worth it $20,000 I know for sure I will get that back your watch if you at least make it out of precious materials it will be worth something because if everyone doesn’t like your watch and I spent that much money on it and no one’s going to buy it back I will not get my money I will be sad with stainless steel on my wrist😂

Terrible...

"We put a great story behind the watch..." [we made up some feel-good marketing BS out of nothing] No history or tradition, no years of studying the arts of design or the watchmakers craft, and not even any real innovation in materials or movement technology. Note that he went to Switzerland for a WHOLE YEAR, not to study watchmaking, but to study the industry and find who he could rope in on this soulless project. Resulting in a watch designed by a committee based on market surveys. In a short video this encapsulates almost everything that's wrong with the current explosion of fast-fashion micro-brands. It's just a MVMT or DW for the rich and stupid. Don't worry though, it'll be gone by next year or change it's name to something else. I'm not usually so harsh, but this really irritates me.

meh ... nothing special. not into fashion pieces. this brand seems very thirsty.

It’s not an inspiring story at all. “Rich Bruneian pays top designers and manufacturers to make his watches.”

All are fake

This is scam 😡

Ugly watches.