Disney Channel is a Latin American pay television network broadcasting throughout Latin America and the Caribbean region. It was officially launched in 2000 as a premium-label channel and it became a basic pay-TV network in 2004.
It is available using five different feeds, each with different programming schedules and timings. It is mostly marketed to children; however, in recent years the diversity of viewers has expanded to include an older audience. Disney Channel is operated by Disney Media Networks Latin America and The Walt Disney Company Latin America, both of which are owned by The Walt Disney Company.
In 2000, while Disney Channel in the United States changed its "premium television" label to "basic" subscription TV network, the channel was launched in Latin America using the same graphical branding as Disney Channel in Europe but with the same programming as the US version. In the beginning, the network's broadcast was divided in two feeds": North feed, aimed towards Mexico, Central America and the Caribbean, and South feed, aimed towards South America (excluding Brazil), each with different programming schedules. Disney Channel also launched its first original production, Zapping Zone, with hosts bringing news and introducing the Disney Channel Original Series to the audience.
On 5 April 2001, a Brazilian feed was launched. During that time, Disney Channel Latin America adopted a new logo and idents created by GÉDÉON, also employed in Europe. In 2004, Anne Sweeney, a veteran cable executive, took control of Disney-ABC Television Group and changed the design from the channels worldwide. On that same year, Disney Channel became a "basic" cable channel and used the 2002 look of Disney Channel US. Along with the new look, the channel started to air new series, mainly focused on teenagers and placing the original animated cartoons in earlier schedules. In the morning schedule, Playhouse Disney was aired with programming for children aged 2-7.
FEEDS
Mexico feed: localized feed broadcasting exclusively for Mexico.
Central feed: broadcasting in Central America, Colombia, Venezuela, the Caribbean, and the Dominican Republic. Uses the Colombian time zone as main time (UTC−5)
South feed: airing in Argentina, Paraguay, and Uruguay. Uses the Argentine time zone as main time (UTC−3)
South feed +1: airing in Chile, Peru, Ecuador and Bolivia. Uses the Chilean time zone as main time (UTC−4/-3 DST). It broadcasts the South feed programming with a 1-hour delay and with local ads from the countries that receive the feed. During summer time, it directly simulcasts the feed's broadcast.
Brazil feed: localized feed broadcasting exclusively for Brazil in Brazilian Portuguese. It possesses different programming, in contrast with the other feeds. Uses the Brasilia time zone as main time (UTC−3)
PROGRAMMING
Series produced by Disney Television Animation and Disney Channel Original Series takes most of the schedule. Some non-original series are also aired, such as Patito Feo, Casi Ángeles, Mortified, The Fairly OddParents, Chiquititas, A Kind of Magic, The Secret Show, The Next Step, Floricienta , George of the Jungle, Miraculous: Tales of Ladybug and Cat Noir and Find Me in Paris. There are also locally produced original series, such as As the Bell Rings, Soy Luna, Violetta ,Once and Bia
Disney Channel Latam wanted a new image that connected better with Gen Z and Gen T generations and that situated the channel at the forefront of similar channels in Latin America, without losing its Disney essence and distinctiveness.
Children and tweens today are digital natives and therefore their relationship with screens is essentially different from other generations, and so is their entertainment consumption habits.
Flopicco performed deep research on Gen Z and Gen T behaviors and attitudes towards technology and entertainment tools, we studied their tastes and habits, and we created a complete proposal that it is both very innovative and disrupting as it draws from different sources such as RU-vid, haptic technology, videogames music but still manages to look undoubtedly, Disney.
Integral production of original music for the 2020 rebranding of Disney Channel Latin America, Flopicco Agency. - flopicco.com/
Music - Ignacio Tomé - www.ignaciotom...
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30 сен 2024
