I wish all of my teachers were like him! He's made this topic seem really easy! Moreover, he taught that teachers should teach how to think, not what to think!
Phenomenal! As I’m doing my PhD coursework, I love his words...use the theory to look into the future..then we can see the future clearly. Disruptive innovation!
what's sad is how Intel attempted to cut AMD's throat in the business world. my perspective is that is was greed driven and unfair. i was told that they made contracts with every motherboard manufacturer to *not* make a motherboard for AMD. so AMD had to buy a motherboard manufacturer in order to have one to work with them. for this reason, i favor AMD over Intel, on account of principle alone.
“When we teach people that they should be data-driven and fact-based and analytical as they look into the future, in many ways we condemn them to take action when the game is over. The only way you can look into the future, there’s no data, so you have to have a good theory. And we don’t think about it, but every time we take an action, it’s predicated upon a theory. And so, by teaching managers to look through the lens of a theory into the future, you can actually see the future very clearly.” excellent.
He is right and I agree that once your business is established you try to focus on innovating existing products to satisfy your "Customers" and give less attention to your non-customers. New companies take this opportunities and produced new product that can help customers to do same jobs. However, new products offer innovative ways of doing same jobs and with less cost. It is very much similar to creating blue ocean for your customers and non-customers and make competition irrelevant for you.
Since the existing companies might have to spend more,say, on branding or other costs, it is also the reason why the low-end markets can be taken by new players who's producing similar products without these costs
If we have no data about the future, as Dr. Christensen explains, and the only values we have to guide our actions are theories, would it not be prudent to always put our values to the test, to always indicate what we expect to come of our acts, and change our minds where expectations fail to match future observations? A valuable next-generation economy -- a neural network to our transhuman superorganism -- would compare communal expectations to observed results objectively.
I don't know what the late professor thinks "data-driven" means. Obviously, a theory is derived from data. So, when you take action based on theory, you're data-driven.
I think what he meant was how people are so obsessed with data that they forget that there could be new and better ways of thinking. Innovatiion cannot happen looking back, it can only happen looking forward
He is great author and professor. I read his article on disruptive innovation and build interest in reading his books for more deep understanding. I bought hard copies of his famous books Innovator's Dilemma, Innovator's Solution, and Seeing What's next. I am find they are worth reading and connected to real business world. It is not bullshit :)
Theories provide a clearer glimpse of the future when thinking analytically and carefully understanding the angle where the disruption lies. this is a beautiful interview.
ARM is a classic disruption to INTEL. Android is likely to have the same effect on Apple by making it easier for a wider range of people to get into smartphones and tablets. Smartphones and tablets will do it to desktops and laptops.
Also, a company/innovation should be considered disruptive only if it actually turns a profit and is not funded by angel investors. Uber and Tesla is out on that. Ha.
What is the name of the book they are talking about that Steve Jobs read? He says steve jobs read the book. Which book? it was at 4 minutes in ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-qDrMAzCHFUU.html
Can anyone explain a bit, how "theory" can success to predict future? What "theory" means here? I suppose "theory" is some model of real world. Latter is always huge and open, while first is bounded with past experience used to build a theory. Then what is the basement for the claim? Do we suppose that all the real world is going in circles over and over again so "theory of disruptive innovation" can work?
Hats off to you, Mr. Christensen! I am doing my doctorate in business administration right now and your writings on disruptive (technology) innovation have disrupted my mind that caused me to change my dissertation. Thank you very much for your provocative, insightful, and inspiring ideas and writings. God bless you with long life and good health.
Good luck with your dissertation. I have recently started exploring more about the theory of disruption. Would be keen to know what the topic is and how you are addressing the challenge.
@Nida Guzon-Palmore I am not working on dissertation but exploring the topic and finding it very helpful in understanding about different types of new business models disrupting industry after industry.
Prof. Christensen is one of ioLight's heroes. He was a brilliant thinker and is deeply missed. His video explains ioLight's strategy in the microscope market.
