Does Ad Strength in Google Ads Matter?

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Does your ad strength in google ads matter? Do you need to get an excellent ad strength for all of your ads?
In this video we are going break it all down, and tell you exactly what you need to know about ad strength.
What is ad strength?
Does ad strength impact your performance?
Why does Google use ad strength?
What affects ad strength?
And finally, does ad strength matter?
You can read the full study here:
www.optmyzr.co...
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Опубликовано:

28 сен 2024

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Комментарии : 16

@darrentaylordigital 2 дня назад

Do you care about ad strength?

@strange-universe День назад

for some ad groups, not at all

@strange-universe День назад

I have done some pinning as G at times does not show the main keyword. Say the ad was for Red Rocks, well, that should appear kn the headlines. I can't recall exactly, but if I pinned 3 for top, and 3 for second position, that raised the score back up.

@darrentaylordigital День назад

The score does increase the more pinning options you use, but it can never be excellent with pinning, which tells me what Google thinks of pinning. But there's nothing wrong with pinning at all, so ignore the score 👍

@MuzammilKhanzaadaa День назад

Top Tutorial on Google Ad Strength.Please make a video on how Google rotates headlines in Google Ads?

@darrentaylordigital День назад

Very interesting idea!

@digitaldhaval 2 дня назад

"Ad strength Score"is one the most useless metric / data point. I usually Pin headlines for position 2 (which I utilised for CTAs, USP & features) H3 I reserve for *Business name*. I Keep H1 dynamic, here let system decides which one to show (based on the real-time & historical data) This combo in the most cases gives me "Good" ad strength and I manage to achieve more than 8%-12% CTR (on avg) and approx 5%-8% conv. rate%.

@darrentaylordigital День назад

Yep. It's a score to help Google improve their automated bidding, it's not helpful to advertisers, as you've demonstrated along with the data

@orkoong8694 2 дня назад

Excellent vid ! In the first table check the Avg CPC, excellent and good are 20% higher. So basically to get same ROAS than Poor or Average you need way better Avg. Conv Rate (+20%) .. which rarely happens.. Usually an excellent or good ads gets better absolute top impression, and so you have to pay for that

@darrentaylordigital 2 дня назад

Excellent observation! Very true that it would mean paying top dollar without achieving the required conversion rate.

@marketingwithleadschief 2 дня назад

Its so true 😂. Writing all headlines and not pinning gives google the opportunity to rotate them irrespective of the relevancy. Always a good practice to pin the most important ones to show first.

@darrentaylordigital 2 дня назад

Exactly! Google is using your account to train it's AI. Always do what's best for YOU 💪🏾