In this video, we'll discuss Ashneer Grover's book Doglapan, which means to say or do things two-facedly. According to Ashneer, sometimes failures in your life can change your success, and sometimes even success can turn into failure. These hidden successes and failures in life are what he calls doglapan.
Ashneer was born into a middle-class family, but his mind opened up when he went to Canada with his uncle. He realized that to survive in this big world, it's crucial to make money. After working in several companies for nine years, he realized that a job would never make him rich, which is the first lesson in his book.
He says, "If you want to be rich, don't do a job. Start a company." If you don't have money to start a business, save money, and start a business as a side hustle. When you have a profitable model, show the results to investors and convince them to fund you.
Ashneer believes that starting a business requires an inner fire. You need to know what you want to do, why you want to do it, and have the motivation to do it, or else it's almost impossible to succeed in your business.
In his book, Ashneer shares his life story and how people deceived him, causing him significant losses. If he wasn't self-motivated, he would have given up a long time ago.
If you don't know anything about business, talk to your friends who run a business. Work with them for some time and understand the ins and outs of running a small business. You'll understand how to sell a product, how customers think, and how to manage your finances.
Before starting a business, you should see if it's profitably scalable. For instance, if you're a dentist, your business may not be scalable because it depends on your talent, and you can only see a limited number of patients. You must choose a product that has high demand in the market, and you can automate it using machines and software to scale it.
Ashneer says that an idea is meaningless if it's not executed brilliantly. He believes that a simple idea executed brilliantly can yield more profits than a brilliant idea executed poorly. He says there are only two main components of a business: the founder and the customer. The founder provides what the customer needs, and in return, he earns profits.
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1 окт 2024
