i am always attracted to samples 😂 and ma‘am, even if i don’t buy right away, that not because your product sucked! it could be that i just don’t need a cake today, but i will keep you in my mind for when i do! i once came back 8 months later to purchase something that i had a sample of 😊 so please keep that in mind and don’t think you „wasted“ a sample. if it’s good, we‘ll come back and maybe even recommend you to friends and family!
I tried samples of fudge at a booth when I visited family a couple states north, I didn’t have cash to buy any at the time but I raved to my family about it, and sure enough they’re still loyal customers to that sweet lady’s confectionery business!
Most of the time my husband and I don’t bring any money when we first go to a new market. We try all the samples and look over everything. We get cards and take pics of what we like. Then we budget that cash for next time we go and buy everything.
@@ByDaniSimoneI feel like the best equivalent of samples for you would be either paper coupons for a free fitting, swatches of fabric, a mannequin with a beautiful gown, or a gallery of your portfolio. You could always have Jordan almonds, tea sandwiches, or sparkling cider on display to give them a “taste” of what a fitting would be like at your bridal boutique. A sample is just a clear indication of what’s to be expected. What does that look like for your business? Take the highlights and draw people in. 😉
When I first opened my restaurant 20 years ago my uncle told me instead of giving a free sandwich on the first day that we should charge $1. We had a line wrapped around the block. It wasn't about the $1. He told me customers not willing to pay $1 are only there for freebies. Sometimes it's about the type of people you attract to your business. Good luck with your business. Those pastries looked amazing.
Great tip! A dollar was a low enough investment that someone who was genuinely curious about trying your food wouldn't've been put off by "wasting a dollar" if they didn't like it.
A sandwich is different than a bite size piece of cake though. I would pay a dollar for a full sandwich, I will not pay a dollar for a small cube of cake. Charging less than a dollar makes them have to deal with change which people also don't want to do and it's not worth running a card for less than a dollar. What works for your business doesn't automatically apply to other people
In environmentally demented plastic cups that fill up land-fill or finish up in the ocean. She could just use paper cups instead, but hey ho, let's help destroy the earth
@@polljones8921 even if she used environmentally friendly wraps she would still do 0 impact on helping the planet. if you buy ANYTHING from the store you have no right to bash on her, because food and items get wrapped in plastic, they get carried in trucks that pollute the air and so forth. therefore, you contribute to earths pollutions
i couldn’t create that waste tbh. tiny serving plates and tiny cut slices for the customer, all the way! Or under a glass “dome display” like cake shops. It also looks classier. :)
Samples are like the advertisements of the farmer’s market. They’re a worthwhile investment. And they’re among the few kinds of advertisements that are actually enjoyable to experience!
I hate taking the risk on not enjoying what I buy so I just avoid it all together, even if I’m pretty sure I’ll really like it. Samples help me with that so much and pretty much always helps seem the product to me, I’m always so grateful when people have them
Let me tell you something! I watched this video yesterday and did our first farmers market today. The samples idea made us sell out of all our product. The product that we did not do samples for did not sell as much. It really works.
@@TheStationBakery I bought fudge from a great privately owned online company. They had different kinds of fudge I had never tried before but they looked interesting. I hate wasting food so I didn't buy any of it. Well, after the 4th or 5th time buying the same fudge, the owner of the company placed a handwritten note, of thanks for my patronage in my box, along with samples of 2 of the other fudges I really wanted to try. I liked one but not the other. The next time I ordered fudge, I ordered my usual plus the one sample I liked. I can't tell you how many times I go to restaurants, & see something interesting, but because I'm afraid I won't like it & it would go to waste, I don't order it. Giving samples is a fabulous way to introduce people to your offerings. If they don't like something, no harm, no foul but if they do like something, you have a customer for life. Good luck to you with your business, & please, keep offering samples.
I love your attitude! Booths like yours at the farmers market make my day and have kept great market relationships going for at least 4 years. Keep being the inspiration you are!
Yes girl! Samples are amazing to have on-hand. Some people are tight with their money and wont take a chance. Plus, it draws people in that may not have even looked your way. Im glad this worked out for you! Get that money girl! 💙
I love how you talk about doing it scared! It takes a lot of guts to go to the public and say “I made this”, no matter what the product is. Anyone who gets that far deserves praise!
So true when she handed me my sample she was shaking so hard the sample turned to a Mcflurry but I just couldn't stop mate. I kept trying each flavor to make sure she really wasn't a 1 hit wonder 👍
I love you for giving out samples. In this world, where too many people want you to buy what they're selling, and take it as a loss if you don't like it; it's actually refreshing to see you giving out samples. It's like a tip to the customer ❤
I think the samples was a great idea! People prefer to try before they buy because they can't afford to waste their money. That was a smart idea and I'm so glad it worked out well.
Exactly, and some flavors may not taste good to people even if they've previously liked it. E.g. I usually like chocolate but some chocolate cakes are horrendous - way too sweet.
I'm extremely picky, I'm more likely to buy and return if I have a sample and liked it, while without a sample I'm far less likely to buy a product cause the high risk that I'm not going to like it.
Samples are a good idea if you can afford to give them out; I hate wasting food, so I tend to stick with what I know I'll like/finish, and samples are the main way that things get added to that repertoire (well, samples and picking at other people's food like a yule lad when I'm at their homes)
Samples are really appreciated too because even if I wasn’t looking for cake today, I got a little treat while browsing the market and now you’re stuck in my head next time I need a cake.
This is how many businesses built a following never be afraid to put yourself out there the worst that happens they say no but the ones that sample are definitely going to purchase - good for you I’m so glad to see you succeed ❤
I love that your samples are offered in a clean prepacked way. I would see that along with your table presentation and have no hesitation making purchases. Good luck as your business grows.
That's exactly what I was thinking. Her whole presentation shows that she put a lot of thought into her products & business. It's very professional; something you rarely see at farmer's markets; it stands out & invites you in.
It’s a gross waste of plastic and example of everything that is wrong with our behavior as a species are you kidding. Little Asian soup spoons would be cute and reusable
Samples are always a good thing it also helps with customers who are indecisive as they can try different options without having the pressure of committing to a flavour they may not like
So happy for you! Smart woman. Yes it costs a little initially, and worth it in the long run. Farmers Markets and local fairs are a good way to establish yourself and retain a good customer base so you can expand and add to your product line. ❤
Handing out Samples at the booth, with you as a salesperson also means 1. you have confidence in your own product and its quality, not hiding behind a wrapped package where the customer only "regrets" their choice after driving home and trying the product 2. it also opens up the conversation about your product. Usually people dont go to a cake booth and start asking "what ingridients, how was this made" etc? but if they tried a specific taste and theres something they want to comment on (texture, flavor, moisture) it opens up a dialog about your product and gives you the opportunity to further sell it 3. even IF someone dislikes your product, you could have a chance to ask them for constructive critic. what didnt they like? is it maybe just that one flavor that they dislike? if several people dislike a certain product its also a chance to reconsider it and adjust it according to the criticism. Eitherway, I am super glad you are having a good time getting your cakesales running. You rock, Queen!
It gets you a lot more attention too. People notice from across the market other people lining up for a sample and come over. It's a great marketing tactic and people think you're generous and want to support cause of this as well
Samples are an awesome way to put your product out there. It takes confidence in your own product, which is already reassuring to potential customers! Even if somebody doesnt buy one immediately, if its a good product we remember. I still remember a honey sample i got three years ago, and ive been buying jars from them since. Especially when paired with business cards, this gives a lot of confidence in the product. Also your cakes look so good! They look so moist
Samples always help me make the decision to buy! Especially with baked goods! I usually like all the flavors, but this gives me a chance to decide on my favorites to purchase! Thank you for giving your customers confidence with what they are going to get!
More than anything samples help people find the flavor they want, and even if it’s just someone trying it that one time, they’ll often get a hankering for it later and want to come back for a full one.
Samples do get me though. I am one of those "I was gonna buy cake but look, a snackie." And then I get two cakes. Also cakes are hella freezer friendly.
Don’t be upset if someone does turn down your sample, though. There are those of us that will support you from a distance because we are allergic to ingredients that you use. I hope your business continues to grow!
I made tiramisu yesterday and brought it to the orchestra. Some people said no thank you but the ones that tried it came up to me said that it was delicious💗 My teacher said that I should open a bakery
I remeber in Greece. There is an island called Aegina. They are famous for some kind of nuts. And their are stands everywhere who always get you with samples. Like they let you try the whole freaking stall and afterwards you feel either so guilty so you buy something or you liked it so much you really wanna buy something. Samples are just a win-win
absolutely true, i worked in several bakeries and grocery store bakeries that refused to give samples, so when i worked one day all by myself, i did it and our customer baser grew so big the store that i worked at had their other sister stores (3 of them), they all insisted onme making my best cakes and donuts. i had a long list of customers everyday that the stores hired three other ladies to help me with the orders. i baked the items and they helped decorate them and package the orders. we were very busy from that point on. so bravo for you!
Oh my gosh, I LOVE that you have them in enclosed containers!!! I avoid samples because of all the germs but what you're doing is totally genius! The cakes look delicious as well
@@chriszardis8543 SO many things use plastic, a farmers market is a drop in the proverbial bucket. Look at GROCERY STORES. Everything around your house Sometimes there aren't practical alternatives. And manufacturers are coming up with better, greener products, better ways to recycle. We have to live, we can't go back to the cavemen days.
As someone with a culinary, pastry & chocolate making degree I highly suggest samples to everyone in the food industry when it’s feesable for the products at hand because they make a world of difference! Even if someone tries something & it wasn’t for them they may think “oh so & so loves blank flavor” & then may tell their friends so wether someone buys immediately or not it helps spread your name & business to more people which is always a good thing. Also some people just don’t eat cakes, pastries, etc for more than occasions so just because they took a sample today & don’t buy doesn’t mean they didn’t like because in a few months time they’ll need a cake & think “ohhh remember that little place at the farmers market that gave us those samples?” I suggest making tiny business cards (like half sized ones) you can attach to the cups, so if they liked it they immediately have access to your info to order more down the road & don’t have to remember anything or remember to write it down, etc.
It’s good you worked past the negative “what ifs” I’m glad it paid off for you! And also I can say there’s plenty of times I tried a farmers market sample and didn’t buy that particular day but then kept an eye out for that vendor the next time I was there and bought something :) sometimes samples are “planting a seed” so to speak
As a LCMT I did a lot of fairs and charity work. I brought my tiny son in to these events. When I got my breaks we went to vendors like you. Yeah, sometimes we did weenie skits, but you got better sales. Anything for better friends. Lots of love! ❤
samples are my favorite! i love going to any stores if they have samples. i remember walmart used to but ever since covid they stop which was really sad, but now i go to costco with my family and it’s so fun 😂
I appreciate samples from shops & stalls because by giving a chance for the potential customers to be given testers, it will draw the customers to keep you in mind.
Samples are always much appreciated! I usually do end up buying something if I enjoy the sample, especially since while im trying it, i get to hear from the owner more about their business. So interesting hearing how people do what they do best. Love it ❤
Good for you, pushing through your fears. But honestly, your tablescape & cake presentation knocked my socks off. Very professional & lets me as a customer know the care that you take in baking the product. Wishing you the best & 🍀‼️
Girl u got this! Samples are a wonderful idea, that's why name brands have been doing this in grocery stores for years an years. Have much faith, if you bake it, they will come.
I am not sure 😄 But I want to establish a mini garden 🏡 and grow fruits and berries 🍒 I know someone who reads my comments will think , I am making a castle in the air 🤭
Samples also invoke a psychological response in people known as reciprocity and is used by big corporations all the time. Some people feel the need to give back when they receive something.
The TIMING that this video came to my feed was nothing short of GOD. This is the push I needed to get my cheesecakes out there :) wishing you all the success!!
And too you! may I suggest a flavor? My neighbor made me one for my birthday every year is a mint chocolate chip cheesecake and when I say it is to die for... Mint chocolate chip ice cream is still a big seller so you know there's a market. You don't even really have to advertise the color gives it away. But either way best of everything in your endeavors. And play with themes themes are fun you can do it for anything bachelorette parties and birthdays even for kids.. SpongeBob cheesecake. I don't know why that's funny to me. I'm sorry I'm going to go away. Hope you smiled at least once. 😊
That's fantastic! Congratulations on your Farmers Market stand! Samples have always been a great way to introduce customers to new flavors they might have been hesitant to order beforehand. There have been numerous times before long before COVID that I've bought an item at a coffee shop when I was just there for coffee because samples can also encourage up sales after the customers got a taste of something positive that they enjoyed. It's also great that you're providing covered individual samples over open samples! Good luck on your business and hope your sales stay consistent and grow in the future!
Sis many blessings to you. Those samples looked delicious and im inspired by your leap into confidence in your product. Ive been crocheting for almost 20 years now and i have yet to feel confident enough to try and sell. Thank you for this video. I hope you made a killing at that market!
I love when businesses offer samples ❤ it shows the effort to go above and beyond to put your name out there and allow the customer to come to you if they like the product which makes it less weird and forced. I have met some great business people at expos and popups just from them handing me a business card and sample and 9 times out of 10 when i get home and actually try the product Im on the website looking to buy more and telling people word of mouth to support your business.
