Dominar is a better and beautiful bike than any of the RE's. But sales difference comes from the way it is marketed. RE appeals to the emotion nd bajaj focuses on the product. Look at how nike advertises, they never focuses on the product explicitly but it is implicit. They celebrate it with successful sport personalities. Hence it triggers a powerful emotion just as u see the product. Not every one can relate to the specs of the bike but they relat to the emotions of peope who rides the bike. This is how RE catches on. If u want to create a brand, u need to focus on the experience of the product rather than the product itself. Good luck with marketing. Always a pleasure to witness a rise of an indian company rather than a remnant of colonial british product.
Now TVS should do something like this-Promoting endurance journeys and Bajaj should also start a factory racing programme like TVS. That would be awesome. And Hero should use Santosh's experience to do off roads experience
you're taking too long to post the videos and showing way too little of the journey. This first part shoul've had at least 3 episodes. Remember that the most important part for the customer, like me, is to feel the adventure at it's highest and see what the motorcycle can do.
Indian petrol and western Gasoline is very much different in composition and chemistry, so tell me how dominar managed to burn western fuel in engine for this whole trip? Or those 3 dominars were specially made for it??
Dear Sir, Thanks for showing interest in Bajaj Dominar. Keep following our Facebook page or official website to get the latest launch updates. Facebook link: facebook.com/BajajDominar/
