Don’t Fall for Lame Knife Marketing 👎🏻 It Doesn’t Get Any Worse Than This 

It probably works though. Most people's kitchen knives are annoyingly dull so when they hear that they go "oh heck yea".

Sensational meant to make you feel exceptional. This marketing does a few things. It's layered, but the first part is "it might go away" since it was once banned. Second part is, the ability to get products not meant for general use can be appealing to some. Think advertisements selling "military" or "space grade" products. Third part is, it makes a person feel like they're more capable if they can use it; "other people might not be able to use it, but I would". Stupid, but appealing enough to work. I hate this kind of marketing.

@@kai.05 That's what marketing is: lies and manipulation. It's pretty much a different word for propaganda.

@@mrkikyNot if done properly for a good product. An increasingly rare thing unfortunately.

@@mrkikyAnd learning how to use a knife steel is really easy.

Exactly. So many of these ads for drop-shipped goods, all with that text-to-speech audio, every one making ludicrous claims. Considering how easy it is to spot that they're bs, it annoys me that RU-vid shows so many of them.

@@jamesdennett196 RU-vid policy: Disregard bs, acquire currency.

Is there just one AI voice?

@@drengillespie No, and unfortunately some of them are getting harder to spot. These ones are already challenging for older people who don't know any better and are hard of hearing. Doubly so if their native language isn't English.

That whole AI video was showing other knives...

Like boy, that dollar store looking knife is outperforming this dimensional cutter they claim to be selling

I see it all the time on videos about firearms. Somehow these AI bot channels get hundreds of thousands of views and the only thing the video does is take the description of a firearm off the manufacturer's website put into text to speech and then steal footage of other content creators that are actually using the firearm for a review.

If that knife had feelings it would need intense psychological therapy and a designated safe space after Wills evaluation.

Before it was a Japanese knife, it was marketed as a Viking forged knife

@@I.b.shifty The best part is, the "Japanese" looking writing on the package uses a form of the second character (话) that isn't used in Japanese, only Chinese. The Japanese text would be 神話.

@@Aederexnah they didn't convert to traditional😭

@@I.b.shiftyThe idea probably being that the vikings are famous for their high quality swords, especially the Ulfberht (actually spelled +VLFBERH+T). Problem with that: Ulfberht swords, while widely used and praised by vikings, were made in the Frankish Empire and traded to the vikings. The vikings at the time weren't able to create the high quality steel the Franks were able to produce.

@@SiqueScarface cool fact!. But more than likely it was because Vikings the show was popular!

It's not like it wouldnt be easier for BIG [INDUSTRY] to just copy it and make their own version and use their BIG [INDUSTRY] money to flood the market with their product.

There are some instances where it is legitimate though. For example, many fishing lures are banned from competitive fishing competitions for being too good at attracting fish, and many shoes are banned from sports as well for the same reason.

@@sanhakim1335yeah but that’s not general use

"I'm just too much of a hard worker"😂

@@sanhakim1335banned from fishing competitions is NOT the same thing as banned from the public

But how will they make a lot of money while having a crap product?

​@@mrkiky By putting it in Walmart. In fact, I think I have bought better knives in Walmart for 5 bucks.

@@Benjamin1986980 My point illustrated. Selling it for 5 bucks makes less money than selling it for whatever they're selling it.

@@Benjamin1986980 Literally the $25 Gerber pocket knife I bought on Amazon last week would cut food better than this hunk of junk.

Hahahahahaha

This is awesome hahahahah

I actually got a Huusk "knife" as a present (looks very much like this thing). I also have an Estwing hammer that cuts meat just as well, tenderizes almost as well, and drives nails a lot better. 🤣

@@thomaslutro5560 It's the same company. It's Huusk Matsato. Might be the same scam company group behind Kamikoto Knives and Established Titles and these.

@@thomaslutro5560 Ha, I got one as a christmas present, actually. I'll take my real opinion on that thing to the grave, before I admit how bad it is to my sister. It's nice to look at, I guess.

It's like it went to community college and got partway through getting credits towards six different degrees but never stuck to the classes long enough to finish. It knows, to some small degree, what kinds of things knives are used for, but it can't with any degree of competence emulate any of those tasks.

It's a kitchen knife who wants to be a fighting knife. But it's also a meth addict and spends most of it's days tweaking behind the trailer park.

some of the clips were different knives too

Same

I love Global knives. The chef's knife is about $80 and is wonderful.

Kitchen knives are not something to cheap out on. You will hate yourself. Unfortunately, with price comes quality in the knife world.

Victorinox is the best you'll ever need as a home chef and at a very good price point. Fiskars are also decent cheap knives if they are avalible where you live. And you do not need a huge set, 3-5 knives depending on what you do is all you really need.

​ @jakobrosenqvist4691 I still think Wüsthof gets a bad rap in that price range... They are decent knives... I like the Wüsthof Ikon Classc range for cheap but decent beater. If you want something just a little nicer, look into Kai Shun or the Myabi lines by Zwilling... They'll cost you about twice of what a Global or a Wüsthof will cost you, but there is a real difference in quality there as well... Also depends on whether you want a beater or something to take care of a bit better... A Kai Shun Santoku is nice, but not so horribly expensive it's unaffordable, and it really makes for a great allround knife in the kitchen for pretty much all prep work, unless you're talking filleting fish or deboning a piece of meat or some other really specialised task. I'm not sure this will pass on RU-vid, but a great website I can recommend, which ships pretty much locally world-wide is: www.knivesandtools.com/en/ct/kitchen-knives.htm Great detailed descriptions and a lot of knowhow and honest reviews... It's my go-to place for anything that isn't something Japanese and fancy...

@@That1NissanGuy Dunno , i cheap out on them , even though i a knife guy , most of them i made it myself, and use , the other knifes are for somebody else , that would just cut on porcelan stuff like this , so i don't care about them

Fun fact: The parent company of Kamikoto was also the parent company of Established Titles.

@@foxyfoxington2651 So many companies are "successful" just because they manage to find ways to scam the public, but their products are garbage and the world would be better off with them not existing.

ngl my rule of thumb for knive buying, is if it does Sponsorships on youtube, i wont buy it

I got an early kamikotu and it’s still fantastic and one of my most used knives. I bought a second, different model a year later and it was utter utter garbage. It’s literally in the garage as a paint can opener.

@@imbored667rule of thumb for general buying, if it does sponsorship on youtube, don't buy it

... too* large / outdoor knife* . Otherwise completely agreed.

@@einundsiebenziger5488 If you want something really heavy duty that can baton firewood and be used to pry and poke, then something this size is ok. But it's definitley on the larger end.

I think someone contracted a Chinese foundry to crank out thousands of these blanks and then a marketing + drop shipper company tried to make it into a "premium chef's knife"

@@jakobrosenqvist4691 I was just hinting on your typos, but thanks for the fast response anyway.

I had a skinning knife that was larger than this thing, but it was made by a reputable company. I have a smaller version of a knife that's sorta like this one. It was advertised as a "bush craft utility knife". Basically they said "it's good for cutting sticks". :D

For when a chef has to survive because his sous chef has lost the plot and is threatening the waiting staff with a hot frying pan and you have to put them down with it? xD

ah, you mean use it as a club I presume

😄@@DaftFader

@@andyc750 After you've shaved with it, maybe 🤔😏

also very good for cosplay..

"My wife got me this new knife, at first i thought it looked like a viking sword"

@@Louzahsol”My wife got me this weird knife for [my birthday / Christmas / Valentine’s Day]. God I love her…”

@@ivanheffner2587 lol those ads are so bad. The dialog legit feels like AI

These businesses literally recycle the same knife models as japanese, viking survival, etc.

My "survival" knife feels a lot more sturdy and safe than this one, tbh. And it's a years-old pretty cheap one. And most I'd need that type of knife for is cutting rope, whittling and maybe chopping food/meat in a pinch. I can't see whittling work too well with this and you can cut rope with pretty much any knife. Then add in the "ez stab" spike near the handle and the safety I'd want from a knife I need to grab blindly from my belt goes out the window, too. Couldn't even hand that knife safely to someone who needs it, because of that stupid spike.

Its probably advertised as both, on different sites with different ads and maybe a sheath in one case.

It's supposed to resemble those outdoor "rugged" cooking videos with their ridiculous knives

Youdbe half right, these were all over chinese retailers sold as "Outdoor knifes" They were basically dropshipped with extra steps by these guys

Exactly what I thought. I even wondered if the attempt to market it as a chef's knife is just to get around bans in certain countries

Any picture of what you mean by a "viking" blade?

@@shadehealerthe one in the video, this is a pretty well known knife scam at this point

"gawd I love that woman" should ring a bell 😢

@@Alsry1 Thanks for the reply :)

That's a bit rude

The Ginsu and its advertising has a lot to answer for.

We tried it for this video, but it’s too challenging to make it read consistently

@@WillStelterbladesmith I thought that might be the case. Very cool to see how blade geometry alone makes such a big difference in the cut. Thanks for the video!

And like Will said, if you can give me a 60% discount and still make a profit, you're not pricing your product in a reasonable way

神话 "kamifua" meaning "myth". Literally: "God-Story" Going with the Japanese pronunciation since it's marketed as "Japanese".

So it’s either mythically fake, or legendarily fake, depending which way we choose to lean!

They don't understand what sharp means. And they don't know how much hacking they've been doing in their own kitchens

I learned how to sharpen almost immediately after my favorite knife (A Dalstrong, nothing fancy really, probably about as good as a Wustoff) began to dull on me. I was not about to lose gliding through food, truly, more sharp is more fun.

Not 100% a bladesmith's perspective but for someone who's definitely an authority and passionate about steel and their use in knives, Larrin Thomas of KnifeSteelNerds has a huge repository of his personal independent testing and metallurgy knowledge of many many different steels from your classic 1095 to his personally developed Magnacut that's the new big hotness of knife steels being a high carbide stainless steel that's more stainless and tough than M390, sacrificing just a little bit in edge retention Magnacut is nearly what most say is the most well balanced steel by far in terms of the triple seesaw of stainlessness, toughness, and Wear Resistance/*Edge retention where in any steel it's always going to be a at most "pick two" situation. Want a knife that doesn't chip and you can abuse it to high hell but able to bring back the edge using a river rock? 1095 is a great option, but it's gonna rust like nobodies business. Want a knife that stays sharp dang near forever? Maxamet is right up your alley, but it's not exactly stainless and chipping is a real danger with abuse, also sharpening it with normal whetstones is a huge pain(even with diamonds) but if you're sharpening once a year then it ain't so bad. Need a knife that'll mostly survive the ocean salt on a busy boat or while diving? LC200N is your best bet, very tough and can be abused, just expect to maintain that edge a lot more often than other popular steels Of course there's no such thing "perfect" knife steel, only what's best for your environment and needed application. *Edge Retention has a lot of factors, not just the steel. Assuming identical heat treatments(method(oil, water, aluminum plate, cryo), temperature, time, HrC) it's knife geometry and bevel angle that's a bigger factor when it comes to edge retention and cutting performance a 15 Degrees Per Side vs a 20DPS edge on two identical geometry knives the 15DPS will be sharp for much longer compared to the 20DPS. Though of course the edge will be a bit more prone to folding over and even chipping compared to the more robust 20DPS. Again it's always that seesaw for your particular application

I'd love to see Wil re-grind and try to make this knife... anything but awful. I mean the shape is awful, but at least a correct sharpening would be good

ooo this is a great idea, we have a Cutco near us, would be interesting to see what he thinks.

When I started working as a chef, my Grandpa got me one. Handle was uncomfortable, point and edge were brittle, and its a pain to sharpen. I eventually gave the knife away. Much prefer to use Whusthof or Dexter Russels in a professional setting. The Japanese knives are wonderful, but too brittle to stand up in all but the calmest situations. Most professional kitchens are not "calm" settings.

They're good but not their price good. They're probably overcharged by at least 50% but the marketing is scummy as heck.

If they are still an MLM (door to door scam jobs), I would never buy from them, regardless if their knives are good. They are overpriced as fuck on top of that.

​@@rdizzy1Their price runs under the kind of price you find JA Henckels 4 Star charging. What you buy with Cutco is stubborn durability.

“Fix my knife” series!

It's steel for tools. The buyer being the tool.

Every ADHD person out there: "I feel attacked. But nevertheless he is right..." I'm ADHD and it got me good 😅😂

Versatility is also a good trait in many things so don't feel bad ❤

It doesn't look like it'd be a bad skinner. If they gave it a nice taper or a more efficient grind then it might be more functional