Rick, have you had Andrew on your channel yet? I'd love to hear you put Andrew in the room with some other musicians you know or otherwise chat with him; I love the conversations each of you foster so skillfully!
I think I'll be that weirdo that experiments with music. I can't imagine becoming a one genre artist. It would be so infuriating. I love too many genres to be boxed in.
True, same here. The thing is, you will get your name out there much faster focusing on a single genre because of how the algorithms also work. They try to figure out who u are and who ur audience is. Fear not, you can still make a variety of music, but provide a single genre u think you’re good at for free as advertisement. Even drug dealers give some free to get you interested.
man, i feel this 1000%. a major thing i fumbled with my channel was that I got cocky really fast and thought i was going to continue growing as fast as i was, and being able to make any type of content at my own rate and thinking everyone was gonna rock with me. I had to face the sad reality of this, but it also taught me a lot and excited for the future to come. Thank you for this video Andrew, great stuff!
The choice to do something that would make you LESS successful to find deeper satisfaction in life is something that requires a lot of maturity - super cool to hear that thought. You've been a solid inspiration to me for several years - keep doing you
When I listen to an incredible analog device, I always think: "this is Hainbach territory" 😅. You have managed to create your own brand, quite successfully. Cheers for that!
I’ve been following both your channels, from the start. You should do a nice deep ambient collab album together and release a few videos of the process.
Love this message. Totally a different outlook on my part. I unfortunately don't have a music based channel, but I still make music on the side wanting to pursue a music career in the future- but the fine focus needed pulls me away from both music and my channel. It's a struggle
Great video Andrew! A fun question I'll ask myself sometimes is "What can I do less of?" and then tag on "for my career" like you ask in this video. I find it helps a lot with focus since you let go of things that aren't the most helpful! Miss you!
Ricky, I watch your videos with a hint of jealously that you've got a dope day job and still manage to be in the top % of quality production youtubers. I hope you recognise that where your at is a really good place and don't burn yourself out too much! Thanks man
@@andrewhuang pov - you just made all of the fnf Community mad and we are going to doxs you plus we had a massive mod come out last week name indie cross so go have fun burning in hell Sans-
I had to take a deep breath before watching this video. I've been recording music for nearly 20 years, recorded 15 albums, hundreds of songs, been on youtube since 2008, but performed in maybe only 10 gigs and made about $500 from my music in my entire career. Sometimes I feel like I've failed, but I remember that small handful of fans who really enjoy my work, and I keep in mind that recognition and praise are not why I create music- I do it mostly for my own mental health. I'm lucky to have a good day job lol. I really dig the wisdom and insight that you share in this video Andrew.
As someone who just exited that period of hyper focus in their music career, I really appreciate this video, Andrew. Maybe it’s the kind of thing where you need some long periods of focus and long periods of diffuse searching… just in the same way the creative process works, but at a larger scale. Thanks for making this!
IMO the idea of "unified sound" with an artist is changing. It used to be based on genre, now I'd say it's a sonic signature of songwriting or production that transcends genre. I still think Andrew has a unified sound because of 1. His Voice and 2. His personal songwriting style. Genre is becoming less relevant in the wider music industry.
A little late but I'm here to share the same opinion. Especially with how music is being consumed and spread nowadays through TikTok and streaming services. Genres still function as a baseline for how music could be classified, but it's far more reliable to find what you might enjoy by looking at names instead of genres. I psrsonally have found so many new artists just through my favorite musician's own playlists, radio shows, or interviews. I'll be using your term from now on. Thanks!
Literally everything said here is sooo true and relatable. I learnt a lot of new perspective and it also reinforced some things I was doing right. Andrew huang just woke up that day and decided to spit pure uncontaminated facts.
Yes!!!! The first tip is the one I live by. Don't spread yourself too thin by doing too many things. The harder you go at one thing, the better chance you'll have at becoming successful at it.
In the immortal words of Ron Swanson: "Never half-ass two things; whole-ass one thing." Great video and exactly something I'm dealing with right now. I started going to school full-time right as a great long term music opportunity landed in my lap and I'm coming up on a crossroads where this is desperately what I need to consider. I'm one of those people who tries to whole-ass several unrelated things so I'm ready for any opportunity...but that just makes me less prepared when any of those opportunities actually knocks on my door.
How the hell do you define "things" tho? Like I am trying to get a Norwegian rap/producer career going and then I sell leftover beats here cause what else should I do with them? But that involves marketing and video editing but I mean that's translatable to a rap career tho
@@ProdYear3000 Well sure, "thing" is going to mean something different to everyone. It can be a tiny specific thing or a much broader basket of things. I think the big point to consider is whether any of those things take away from the others you're trying to juggle. If you are sacrificing your ability to advance your rap career because you also want to write music for television, for example, those don't have as much overlap and will probably require you to choose a path at some point. Marketing and video editing are great skills and they're in alignment with your rap career, but even then you might want to outsource those skills down the road if they end up giving you less time to do the thing you're using them for. But if it adds to your career, then I wouldn't say it's a separate thing. It just goes in that rap career basket.
Been following you since (practically) the beginning, and I've found that becoming a big enough fan of an artist allows me to remove my own interests or preconceptions of "what they should be making" and support them in whatever they're interested in creating. You being the "everything music guy" introduced me to so many genres & styles I probably wouldn't have found growing up otherwise, so although you picked the "not traditionally successful option," I guess that led to you becoming one of my favorite artists :) I'm still personally trying to figure out how to find time for artistic pursuits outside of my career, though, especially when RU-vid can lead to putting in as many hours as possible until I burn out - it's often easy to find the "focus" on video creation, but a bit harder to find more hours in the day to pursue music and other interests on the side
Right?! I tend to appreciate music for music's sake, so I don't get too attached to one genre. As a result, Andrew's music is a blessing and I've *really* enjoyed nearly all of the music he's released so far 🤩
In my early life, I chose a practical career over music, but now that I'm stable, I want to fully devote myself to music. I'm learning as much as I can as quickly as I can and making music as much as possible. I don't know whaty life would be like if I'd chosen differently all those years ago, but I know going forward, I will pour myself into music and make it my life.
It is insane how much you do for the internet music community - I don't think there's another single channel that offers this much value to such a wide audience
^ Exactly! Some artists just need to explore more material to stay sane. At some point someone asked Miles Davis why does he keep creating different styles of music, to which he said: 'I always change. It's like a curse.' I think Andrew is totally that kind of musician that needs to experiment with his sound in order to not feel stagnation. And that's normal when you're super creative! :-P
This is true. The thing that makes Bowie different though is that he focused on a singular concept and expanded on it for each individual project. Those projects then were marketed for years. In Andrew's case he releases so much so often that it's hard to keep up with, hence the dilemma presented in this video
Radiohead released one of their most commercially successful albums, "In Rainbows" as a pay-what-you-want release yet they didn't see a decrease in their albums' sale but an increase (even more so than an album that is marketed in a traditional sense in today's world.). I think this is a good example of the difference between marketing and branding because even though they didn't need to market their work in order to maximize their profits, people still trusted them and bought their albums as they created an esteemed brand over the years. It's all about trust and how you would want to create a version of yourself in public opinion I think...
Another example is the album OK Computer. Capitol Records warned Radiohead at the time of release that, after The Bends, their new experimental album was a "career suicide". The band decided to release it and the rest is history...
I'm gonna be honest. Just keep doing your thing, I'll never stop watching. I remember first finding your channel back in like 2012-2013, and I have watched every upload (I think) since. As much as you may not be the next Beyonce, you are still successful and in doing what you did, you created a successful career that brought in your audience of people who, like you, also like every kind of music, and exploring, and having fun with it. Your channel really is so wholly unique on RU-vid because of that ever changing nature. You found your audience, you built your skills, and cultivated a community that had similar values. Sure you may not be the most successful when you try to do whatever you want. But at least you'll die knowing you did what you enjoyed and felt was important. That's how I look at it at least. Im in a similar enough situation, I wanted to make music and be a musician etc, but it's just not realistic. But I can make music for myself and enjoy it and maybe release some. And I can have a more steady job as an audio engineer where I still get to work with music. Idk, I can see myself looking back on a life like that and feeling pretty happy. Anyway. I'm very excited for that eurora k prototype! Also that tape echo? That doesn't look vintage!
@@andrewhuang you are one of the best RU-vidrs AND musicians I've ever seen, and one of the channels I've been subscribed for the longest! You made me dig new modern music basically.
For the people who want to do many things while still retaining that focus Andrew talks about, I’d recommend creating a “world” or concept in which all of your work revolves around. This allows you to move that focus into that world / concept itself and branching off from there.
That’s kind of how my music is, that came from not being sure which name to use so I just kind of combined them. So I go by Saint Vincent, but I’ll also use CjL (Chaotic justified Loyalty). Saint Vincent’s the spiritual darker personality where as CjL is the more personal music and standard hip hoppy stuff. They’re the same person, but two different personalities that Vincent is constantly switching too, sometimes mixing in the same song. Then there’s another side of Saint Vincent which I like to call “the cannon version” which is where the really spiritual experimental music will go and has a full story to it. I get way thorough with my stuff, even without releasing really any music, I have so much written and laid out and they’re set up in a way that they have to be released at certain times.
Andrew your diversity makes you… the advice is BE YOURSELF and do it for YOU Success is meaningless without cultivation Your message is something like Don’t be afraid to explore the possibilities Thanks for showing me this🙏🏽
As someone who's been following you work for a loooooong time (we're talking back in the "I made a STWPT song my flip-phone ringtone" days), it's been an absolute joy getting to experience the art and music that you've gifted us over all these years! The passion and joy you have for music has always shone thru no matter what you're working on, and at the end of the day, that's why we're here for YOU - it turns out "music and videos made with love" is a pretty awesome brand
It's so unpredictable how people will respond to even a slight shift in "branding". I remember when Andrew did the Spacetime series and a bunch of people were turned off because they "just weren't into the space stuff". I would have never thought people would have that reaction! That series was maybe the coolest thing on this channel so far!
@@darbling311 It's understandable because all the videos on the channel have a certain ratio of entertainment to information, and some people's preferred ratio is different than others'.
amazing message in the video! this 100% applies to more than the music industry as well and opened my eyes about some stuff I'm doing personally. great video!
One of my favorite pieces of your content is 4 producers, 1 sample. There's nothing else like it, and it's a conglomeration of so many different appealing parts of your content. It's eclectic musicality, it's weird gear, it's abstract approaches to music creation, and it's not just your opinion, but also those of other musicians whose opinions YOU value (and that carries weight). I generally agree with the big message here... Working hard and focused will help you build your foundation. After that, it's up to you... You can keep on that super focused path for the biggest chance at success (and also burnout), or decide what level of conventional "success" that you're comfortable with, and then enjoy what you have and explore some other avenues. Life is certainly about trying new things, in all ways.
JP said that creative people have a very open temperament. Always being open to ideas makes it hard to catalyze a single identity or purpose. That lack of focus makes it hard to monetize artistic talent. Your advice on how to navigate these pitfalls is invaluable
Unless you're Jack White who actually reupholsters furniture in his spare time while making some of the best music in the world. Hehe! Great vid! This applies to all careers!
@@whatskraken3886 Jack White has been reupholstering furniture since long before he became one of the most successful guitarists of his time. Of course, at the same time, he wasn't trying to make a living with upholstery while trying to build his music career, he chose music as his main focus and brilliantly sculpted his brand. But the dude is also an absolute monster, so maybe it's still not fair, who knows?
Maybe I'm an outlier, but I personally have always loved the variety that you dive into, and it's super inspiring. Thank you for this video Andrew, I've been on a health hiatus for some years while I plan my restructuring and hone/expand...these insights will help me decide a little more on how to handle my multifocused creativity all together! You rock dude
He's innovating tbh. Whether or not we like his taste or choice, it doesn't matter. At least it's respectable to continue pushing the boundaries. Else, how do new music form if everyone focused on the same exact thing over and over again? Braindead sheeples have an attention span as well despite it being non-existent. They just need innovators to tell them what to get stuck on next, and we're gonna be the ones to do that. Idc if I fail in the process of doing so tbh, at least I earnestly enjoyed all of it. I just don't want to be unhappy while everyone else is happy over my music; what's the point then?
@@samuelng6441 hey well said friend! And yeah what really shines through is seeing him be so into what he is doing. The enjoyment is contagious! Like... oh man the space saga stuff. He's a great teacher nowadays too!
My suggestion if you enjoy producing different types of music is what I (and several of my friends do) - continue to do it, but release each music type under a different name/brand. McDonald's doesn't sell donuts. But they do own Krispy Kreme, so they can sell donuts without diluting the McDonald's brand. That way they can sell salty hot stuff AND fatty sweet stuff, and reap the benefits(?) of both.
Andrew actually did that for a while. Songstowearpantsto for the comedy stuff and song requests, Your Heart for folk rock, VS for ... I think that was his rap project? But he's brought everything back in under just his name.
I am 14 and I want a career In music more than anything, thanks for posting this, it’s helpful to hear it from someone who has been successful in music. 👍
This is one of the best music channel subjects I've seen in a long time. Every one talks about WHAT they do, no one seems to talk about how they approach it or even why they do it. Thanks for bringing us along for the ride with your brand.
Dude, you hit me so hard with this video! I'm constantly thinking about how to best "brand" myself and my music on RU-vid. I love making videos, and I love a lot of different sounds and ideas, although my music would probably best fit in the pop-rock genre, even though I do like putting electronic music touches here and there, and I have a degree in opera singing so, yeah haha, it's a bit all over the place too. I wonder if I should put a big focus like you on RU-vid and later explore different revenue streams and stuff. Definitely a lot to figure out still, but I love the idea of making a list of all the videos I wanna make and just hammering them one by one. Thanks for sharing this video, it got me thinking in the right direction.
yeah, I'm in the same boat. I love making videos, but then I'm focusing more on being a RU-vidr, and not on music. I can do both at the same time, but then I won't have as much time to get better at making music. Maybe the best way is just posting my music while also adding tutorials, video essays and things like that to pad out the time between releases.
I don't think he is saying "don't bring your own touch into a genre". It's more like "don't release pure EDM in your first album and then suddenly release a pure folk rock album" because your listeners came for EDM so they are going to leave. Adding electronic touches to pop-rock is different to that imo. As long as you stay consistent with it then people who like that are going to get what they expect and are going to keep coming back to your music.
This resonates so much with me, I've been struggling with musical identity my entire life. I love creating as many genres of music as possible, back when I was like 15 I remember making reggae songs, hip hop beats, synth pop, and country music. I'm 31 now and still not too incredibly far into my career, so clearly this isn't the best game plan haha. I am finally starting to feel like I'm getting somewhere now and it's all because I've started to apply this mindset of focusing on one, singular endeavor, and trimming the fat everywhere else. I have vowed to never make another stupid royalty-free corporate rock song for audiojungle as long as I live (unless I really want to). I'll never stop playing my fiddle and banjo, and I'll always have a place in my heart for making pop-punk music, but in the end I have to just stick with what works best for me and go, go, go. Thanks for the validation, you are a true inspiration!
I feel like this approach not only applies to the music industry, but to all creatives who are looking to gain income from their work. It certainly helped me lots. Thanks for making this Andrew!
It’s hard to disagree with you. I think the message here is spot on, for just about everyone. Except very possibly for you personally. Because while you’ve maybe been scattered in your output, what I see is focus on a craft. I find myself referencing your work when someone says “Well what about …” and I respond by saying “Actually do you mean something like this ?” Your breadth makes you a catalog of craft that is honestly unique in its ubiquity. That’s not nothing.
Wow this video came to me in a right moment. I knew your channel a few years ago but since I'm not an English speaker, I was not able to understand you. But I've been improving my english through the years and I'm very glad to be able to understand you now and receive this valued and timely information. Thanks so much Andrew!!
Dear Andrew, You have been the most inspiring producer I ever came across on RU-vid. Every video I have watched of yours has given me so much inspiration. Thank You.
One of the biggest issues with RU-vid channels is that NOBODY wants to admit that they are burnt out, having a difficult time or are actually sick of doing videos that are stuck to a rigid style/concept. The sooner people admit they're not enjoying as much as they once did and adapt to a new plan then they feel better and actually relieved.
Facts tho I listen to couple local artist on the internet they all sound the same,and it’s annoying.I’m trying to get people to play my material to,but the music I’m hearing isn’t it.
To be honest, Andrew… I think the biggest part of your brand I respect and admire is your consistent honesty. We can always trust that everything you do will be genuine and something you believe in.
This is some of the best advice I have heard over the years from various musicians. I myself am basically in that position, but more on the ends of not sure if I am wanting to continue on as a career as I have been doing it since I was about 13 and am 41 now. I have thought of this over the years and followed some of the advice you put out, but hearing everything you shared it makes me think of different approaches that maybe I didn’t pay attention to too much that I probably should. Thank you so much Andrew!!
Extremely important observations. Thank you! This could possibly catch on and create a more open appreciation of an "Experimental" genre for music artist fans. Trying to maintain to the same branding style, can also kill an artist's freshness after a few albums, it starts sounding like the same old drill and they get dropped for being boring, no uniqueness, no innovation.
A cool extension of that project - would be a big time investment but could be a good finale episode some time in the future - 4 PRODUCERS 4 ALBUMS. Each participant makes 10 samples into a song demo, those songs become four ten-track albums.
I've always been drawn to your variety of interests/genres/aspects of music and sound, but what has kept me coming here for years has been the consistency of you. Your personality and openness and un-ironic enthusiasm for all things audio. Plus you've got a pretty killer sense of humour to boot! :) Keep On Keepin' On sir!
This is a great video on how to be profitable for people who are on the come up. I will never be there. Ive decided that if I make music it will be for me, if someone else enjoys it thats great but not really my point.
The one musician that comes to mind who produces all kinds of genres is Kevin McLeod lol. But his sheer prolific-ness with consistent output and copyright-free availability elevated his work above what most artists have the means to do
2 months late on this comment, I started watching you in the Pink Fluffy Unicorns era and your song challenges were when I watched you the most. You've changed so much about what you do over the years and I don't always follow what you're up to because only the occasional video catches me where my interests line up , but I've always respected and admired what you bring to your music and your videos. It's a little sad to think of all those old videos now unlisted but those are memories that I'll always carry with me. You're an awesome musician and genuine seeming dude and I appreciate what you've done :)
I really think it's when an artist breaks their "specific" sound that they get the opportunity to break new grounds to experiment and set a new standard ^^ Thanks you for every burst of inspiration i've been having watching and re-watching your vids ^^
Yes but He is right and there is a book about "do one thing" cant remember who wrote it but a friend told Me the key to all success is start by doing the one thing. Choose that one thing you are good at but also what you see has the biggest effect on people. For Me it's when I show people My music what tracks or songs do everyone always say "Owww this ones good" that's the music I should focus on, that's My sound.
My only question is why did YT wait 10 months to put this in my recommended list? Dude, I absolutely agree. Intense singular focus should be a motto for anyone aspiring to succeed in life
❤ I think this may be an issue for a lots of music artists, what to focus on. I really enjoyed realizing that the focus must be on me and the things I think my music is about. It isn’t just about doing some new sound… It is more like my philosophy, and all the process that leads me into my musical ideas!
One of my favorite things from your channel was the "song in 26 genres in alphabetical order"; that got me hooked early on based on the variety, diverse, and depth, though I also recognize that I'm in the minority in having hyper diverse listening interests.
I love this advice - it applies to me to a ridiculous extent. It’s advice I’ve always refused to follow on a broader level. In music I compose all kinds of music, neo-soul grooves to orchestral fantasy music. But then outside of music I’m also trying to build a career as a writer, and grow RU-vid channels (2 of them..) I can’t possibly focus on one thing, it would be artistic death for me. But then, strangely, I am more productive and I make more progress across the board when I have more on my plate. Regardless, it’s such good advice on branding - a lot to think about here!
As a fellow artist with musical ADD i understand the desire not to "paint yourself into a corner" where you can only make a certain style of music. I mostly make rock and metal but also enjoy creating some electronic driven music as well. I work with other people online for my metal and rock projects. The electronic driven ones I can do while I wait for tracks to get finished in other ends. I am not "successful " since I don't have a real platform built but you inspire me to try new things all the time
I think I'm regularly listening to dozens of your songs from all genres and all times and I really enjoy that I can listen to a playlist by just one artist and still get every genre that I like. You're the best, please never change! ... Or rather change as much as you like if that gives us even more different styles :D
I really needed someone else to say this, thank you. That trying to tread water with subscribers is all encompassing and its nice to know others are feeling the same.
Excellent advice. I, too, am a weirdo who loves infinite things: music, film, video games (specifically vr)….. my channel is simply “me”. Never try to be anything but my ADHD-self. Love all your videos man. Thanks for the endless inspiration. Killer song at the end, too.
Not a musician but really needed this video today. Applies to my ridiculous searching self as well and I'm always trying to narrow the path. Even when I think I have, I back out and see that I've buried myself in too much again. Thanks for this honest and helpful video! It's also beautifully done.
As a metal band that tried that whole "we're gonna release a black metal EP, then death metal, then doom, then grindcore ..." angle, you are absolutely correct! Have a focus and get better at that. When we went the comedy metal route we honed in on a sound and have seen far much more success than anything we've ever previously done.
Being involved with Hip-hop I’m indecisive if I should make Boom Bap, Drill, or Trap since Hip-hop always is changing. And I started with Comedy Rap and find more enjoyment with that.
"Tames that existential dread." I was just talking with my group of friends, we all agreed that we can feel this dread heavier then ever before. Stay up out there Andrew, I know it's tough for everyone.
I feel this video so much. I've probably ruined my career by spreading myself too thin. Always loved every style of music, and pretty much every part of making music, so I tried all of it. Because of this I soured connections with those who didn't understand I do music in their style, or showed up with the wrong type of set and turned audiences off, or been so esoteric no one got what I was going for, or made stuff that was too typical and people thought I was boring, and after my small amount of connections dried up when the pandemic started, I've been so burnt out that sometimes I wonder if I'll ever get back into trying to make music my career. It's pretty much the only thing I still love in life, but branding has always been my biggest weakness, it feels so pointless.
Thank you so much for this video. I was honestly going to do the "Any Genre Guy" thing because I love all music and such. I wanted to not be in the box that had been set for me. I have been watching you forever and you inspire me the most out of any artist tbh. I almost never comment on videos either, but I just had to here. Thank you so much for not only the inspiration but also all the advice and tips 'n' tricks and entertainment over the years.
Cool video, I definitely feel like you succeeded in your earlier attempts to brand yourself rather than what you created because I've always been excited to see an Andrew Huang upload a lot more than any boring single dimensional style of music from a typical "genre musician". IMO the music industry (and the whole world dammit) needs more people like you. You were a big part of me getting interested in making many styles of music, and the hobby of creating music has saved my life more than once, so thank you so much for all you make Andrew! :)
Love seeing an authentic weirdo being his best self in freedom of expression as a person and a musical artist! If the song toward the end exists on any platforms, I'm having a hard time finding it. Would love to share it with others!
dude.. isn't "getting the most attention and trying to please people" the thing we all go through as musicians and then start to realize we are all best at what WE like to do?! You're so right.. people underestimate the effort it takes to just focus on one thing only, to hopefully then be successful with that one thing but it also is so random if you blow up or not.. so my take is do what you like to do. We all have to put food on our plates and pay for our lives but one advice I can give to all those who are struggling to be successful with their music would be not to focus on one thing that seems to make you successful but to focus on what you love. Do the thing regardless of success and you will feel successful automatically.. sounds cheesy AF, I know, but that's based on my experiences.. Love those honest and straight to the point videos of yours Andrew! ✌
Thank you for this Andrew! I had started out back in the early 2010s with a different, very unfocused channel that was just an assortment of music covers, chiptune stuff, and RU-vid poops (one of which exploded in popularity way more than the content I actually wanted attention on 🤦), though somehow that channel did get quite a bit of attention over the years, but RU-vid was also a very different site back then. Now I'm starting fresh with this very new one for my music with the purpose of keeping it a lot more focused cause I want it to actually be y'know, successful as you said haha, I can at least plan out in the right direction.
I'm so lost right now with music. This really helped. Took a long break from music due to mental health and this really gave me some guidance to get back on track and think about the direction I need to go. Having brand/identity is something I really struggled with I would just write whatever came to mind and not care about genre/image/brand
Same here, years of working in different aspects of music (moreover living in a Latin American country without a stable musical movement) had made a dark feeling and a lot of mental issues inside my head. Reading that.a lot of people is also suffering the same, helps me to gain perspective and keep going on. I also feel like the "non genre weirdo" is my main brand, but really based on metal-experimental stuff hahaha. Carry on, dude!
I really appreciate your honest words. I agree 100%. This idea also ties in with "Art vs Commerce" and Following your Bliss vs thinking about what folks want to see/hear. None are good or bad but they are different. I love that you ended this with a Smooth Americana Track! :^)
Honestly this video works not just for a music career but for life in general. For me it's been refreshing to spread my interests a bit rather than going all in on 1 focus. I used to want success but I disliked how forced the branding and consistency made me feel. Now I just do whatever I want and if someone likes that, cool. If not, that's fine too. At least now my life doesn't feel like such a stress fest anymore and I feel like I've regained some control over what I want to get out of life.
It's so hard to focus on one specific thing as it can become boring but I do understand your ideas. I have a problem where I still don't know what genres I like the most as I like to create different styles as I always try to experiment different genres but I bet I'm just alienating people for each time I release a song that is way too different from last time. Thank you for sharing your thoughts and ideas to us :)
I feel conflicted because all my favourite artists genre-bend and change their sound over different projects. But I always hear people saying this that you need to stick to one sound... Being true to my self feels like combining my different influences
ALSO! Don't put out a new album every week!!! Great music takes time, and the artists who really develop their albums with patience and deliberation are the ones who leave a legacy. See Kendrick, Beyonce, Bruno, Paak, Tool, Stevie Wonder, etc... Michelangelo could've made 500 paintings in the time he painted the Sistine Chapel, but he didn't- and that's why people still go see it today!
Love this video, really interesting points! I agree on the "artist making different sounds" part, since I also work with different genres and even try to invent new ones. What I use as a loophole for this is that every different sound got its own artist name, and personality. It's harder to build a following as a whole, but I prefer people liking that specific sound being able to follow just that project instead of having to see different music all the time.
It's so true, it's really important to focus on one thing at the time and keep going no matter what happens. I think if a person believes in what he/she is doing, he/she will eventually succeed one day. I really needed to see a video like this one, especially at this moment of my life, where I'm deciding to either go all in here on RU-vid or not. I need to make that list too, put it on schedule and delivery it to the Internet. Thank you, Andrews, for these videos. They are so inspiring! :)
It's one of the hardest truth that music sucessfully is literally branding, so I wanna try something like having names on specific names so I can have multiple brands to focus on and still be happy with what I am doing ♡
Thank you very much for this valuable info Andrew Huang! I must mention, I came to your channel after listening to a piece of yours in Harp! It touched my heart!⭐️
I really enjoy seeing how a particular artists 'light' looks filtered threw different prisms of genre. Of course... I am a musician who can sing any kind of style.
@@demiurge2501 I was not born being able to sing! Just keep working at it and don't take it hard if people don't like listening to you practice, muggles don't understand the passion and the hard work it takes to get good!
As a girl approaching her 20s this is what I needed. I listen to mostly a mix of pop, alt and rock music and I’ve just decided after a long time hoping and focusing on other stuff that music means the world to me and that I want to be a musician. So I’m going for it!
