Don't find a niche (and what works instead) 

In this video, we'll discuss why "niche down" is wrong and what actually works. Learn how to find success without limiting yourself to a narrow niche! You are the niche and you don't need to put yourself in just one niche. That's not what will work the best in the future in the creator economy or one man businesses. Even entrepreneurs need to be careful with this. Personal branding will be more important than ever and a personal brand is not one niche.