I have seen that the littlextera riceberry vitamin c face serum gives my skin brighter and evens out my pale skin tone. It also reduced my fine lines. Now I use it consistently in my skincare routine. One more thing I noticed is that it helps wounds like scratches or marks from blemishes recover more quickly. In the morning, before leaving for the office, I apply rice berry sun screen and moisturizer on top of the face serum. Before this, I tried dotkeys serum, but it didn't give me any good results. Now I'm super happy with my current skin care routine, and I intend to stick with it for a long time.