Drake Versus Kendrick Lamar Final Thoughts with Professor Skye | Podcast

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Aight Analysts, I'm a big fan of ‪@professorskye‬ RU-vid channel, Professor Skye's Record Review. He's inspiring. He's insightful. And in the case of his viral commentary on Drake versus Kendrick Lamar, he's the best kind of incendiary.
To the uninitiated, Professor Skye is a professor of French and Hip-Hop at a small public university who does music criticism on RU-vid. His channel is loaded with creative angles on the culture we love. This video on why Hip Hop is the Most Important Artistic Movement In Human History is a great primer on his perspective.
• Why Hip-Hop is the Mos...
In this conversation we take a look at what's next in the Kendrick Lamar versus Drake historic rap beef. We also analyze who won, how much production choices played a role in audience reception, and make suggestions on how Drake can evolve his public perception going forward.
Follow his channel here / @professorskye
Follow him on IG at / professor_skye
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Twitter: / thecompanyman
Instagram: / thecompanyman
TikTok tiktok.com/the...
ABOUT TCM:
Life Through The Lens of Hip Hop.
Justin Hunte is a music and culture critic and curator. During his career he served as Director of Content & Strategic Marketing for EMPIRE as well as Editor-in-Chief of HipHopDX. Hunte is the architect behind DX's video platform and creator of popular series, DXBreakdown. Along with championing Ambrosia For Head's video strategy, Hunte is also a weekly contributor to Shade45's All Out Show on SiriusXM and has been featured on Revolt TV’s “Revolt Live," Cheddar's "Cheddar Music," as well as in Billboard magazine.
In 2017 Justin Hunte moderated the Recording Academy's panel on The Health Of Hip Hop which featured Dr. Reef Karim, psychiatrist and human behavior expert; Shanti Das, urban music executive and founder of Silence the Shame; GRAMMY nominees Vic Mensa and Charlie Wilson, and five-time GRAMMY winner Lalah Hathaway. Later that year, he participated in a debate at the prestigious Oxford Union on whether Kanye West is more relevant than William Shakespeare.
Hunte has been the centerpiece of digital campaigns for Lexus, Honda, Brisk, and Simple Mobile and has hosted concerts and panels nationwide.
A graduate of Wofford College, Hunte spent 5 years working in investment banking at Banc Of America/Merrill Lynch and has covered music, politics, and culture for numerous publications.
He is currently based in Los Angeles, California. Follow @TheCompanyMan on all socials.
#JustinHunte #TheCompanyMan

Опубликовано:

29 сен 2024

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Комментарии : 419

@TheCompanyMan 4 месяца назад

Thank you all for the support, Analysts. I'm having a blast being back in the swing of things and each of you who've donated to the linktree is making it possible for me to focus more on dropping videos. I've received a handful of donations this week and it means the world to me. If anyone's ever interested in contributing to the mission, feel free to donate here ( LinkTree: linktr.ee/thecompanyman ) or my cash app $TheCompanyMan. And even if you don't, sharing the video and subscribing goes a long way as well. Also, apologies in advance. Spectrum internet was down in my area so I had to record the conversation using my iphone hot spot so my visual is a little pixelated and the audio is a little delayed. Skye's fine so the conversation should be easy to follow. I've got an editorial calendar now and Kendrick, Game, Lupe, and Eminem are on the near horizon. Stay tuned for that. It's all happening.

@etotheipi42 4 месяца назад

Dude Professor Skye sucks and you are awesome. This is a weird mix.

@chanson8508 4 месяца назад

Excited 🙌🏾

@alexanderswenton День назад

Whats ur problem? Lol hater.if you like and respect TCM, then maybe consider that TCM likes PS enough to do this podcast w him and associate w him. And then cool ur jets spreading unsubstantiated hate online, theres enough of it already. @etotheipi42

@el.blanco552 4 месяца назад

I really appreciate people with more than one brain cell talking about music, especially when they are knowledgeable about the industry and genre

@daveythesearcher 4 месяца назад

You know when a restaurant has a great chef? Well that's what Justin does for hip hop journalism. I remember him on Hip-hopDX. It took me a while to find him again but he's a quality level headed guy. I deffo appreciate his content and his breakdowns.

@Unknowngnostic 4 месяца назад

It's nice to see that there are ppl who appreciate the intellectual side of hip hop. There is a huge gatekeeping sentiment when it comes to hip hop culture, which I do understand. But I don't understand why they don't like ppl who appreciate what hip hop is and what is has done. It's no different than studying ancient Egypt if you just happened to be there. Doesn't mean you want to be a part of it or pretend. Just means you recognize it's contribution. However I do understand that sentiment when ppl from other cultures try to pretend, and that's always been my problem with drake. He's a Jewish Canadian from the suburbs pretending to be an African American from the inner city. I'm surprised they don't have more of a problem with him. All cultures contribute to humanity. You should be proud of your culture for what it shares, because no matter who you are, you are borrowing things from other cultures. But the lines get crossed between appreciation and imitation

@palooski227 3 часа назад

i gotta say justin hunts community along with Open mike eagle has some of the best discussions in the comments. so cool to not see braindead, biased takes all the time.

@peterbadami4872 4 месяца назад

I'm one of the biggest Drake haters on earth. But he did better in this battle than I expected he would ("Push ups" and "Family Matters" were both dope diss records). Drake's career is far from over. He is too big to fail, he's shapeshifter with too many styles, too many trends he can jump on, and too many crossover pop hits. People have too many youthful memories attached to his music, his fan base has been cool with subpar albums for a decade now, and it hasn't negatively impacted his sales, streams, and tours. His audience is fine that he hasn't matured as an artist and still writes or has songs written for him from the perspective of a shallow 18-24 year old. The greatest protection Drake's career has is that his fans are delusional and refuse to even accept the results of this battle.

@ToddRodSkimmins 4 месяца назад

There’s a reason you don’t know much about Canada/Toronto after listening to Drake…most Toronto heads know.

@Ch.aislePlease 3 месяца назад

The place in Houston is surrounded by 3 Texas universities😐.....😒

@GTACJGrove 4 месяца назад

One last question Justin is Relapse Eminem’s at his lyrical apex or is it still his first 3 major label albums?

@TheCompanyMan 4 месяца назад

Relapse might be his apex. Music to get murdered by was crazy too in that regard.

@Seoul_Soldier 4 месяца назад

6-point strategy for Aubrey: 1. Don't be Drake. 2. Lean into being an outsider and talk about what it was like growing up as a biracial kid in Toronto. 3. Be an actual mentor to up and coming rappers instead of stealing from them. 4. Rebrand OVO, that shit is done. 5. Be genuine, stop using blaccent, and try to be real for once in your life. 6. Don't be Drake.

@BacchusAurelius-yj4mb 4 месяца назад

You forgot no.7: Don't Be Drake.

@davidcici11Evolution 4 месяца назад

He needs to find his inner Aubrey Graham. Y'all forgot number 8. Don't be Drake.

@allanwatima9193 4 месяца назад

And explaining number 9 which is Don't Be Drake: It's great to support upcoming artists but don't put fishy deals with the stimulus package that takes advantage of the artist.

@noelmartin8079 4 месяца назад

@@BacchusAurelius-yj4mb I don’t think he shouldn’t be drake I think he should just (DRaKe) 👈🏾

@GaganSingh-nx2yv 4 месяца назад

7. Don't use n word lol.

@xandertrejo 4 месяца назад

Like Kendrick said 'this aint a rap battle this is a life long battle with yourself'

@TheCompanyMan 4 месяца назад

Probably the truest line of the entire matchup.

@tellmesomething2412 4 месяца назад

That whole dissection of his ego was nasty work. Also, to start the track off with, "Dear, my enemy's son..." 😬

@bouncyshak 4 месяца назад

*Long life

@TheCouncilOfTheGods 4 месяца назад

This is the collaboration I didn't know we needed >>>>>

@issiahsilva 4 месяца назад

6:16 in LA is completely underrated but it was a set up jab for Drake to try to haymaker.

@styler3585 4 месяца назад

Imo 616 and euphoria 1 and 2 in the beef

@damxn7303 4 месяца назад

Like the ideas for Drake to redeem himself but I think it’s too late, Drake is too far gone into his own psyche….Drake just feels weird

@TheCompanyMan 4 месяца назад

Unfortunately I agree.

@EayuProuxm 4 месяца назад

I like that the advice for The Drake Resuscitation Project is to do the opposite of everything he's done so far in his career. 1. Be a mentor 2. Don't ride trendy waves 3. Be really introspective 4. Admit to deep flaws

@TheCompanyMan 4 месяца назад

Well when you put it that way hahahahaa!

@rudolfambrozenvtuber 4 месяца назад

This is like those strategy posts like "if Donald Trump wants an easy victory in November, he should consider not being Donald Trump or doing Donald Trump things"

@awake3607 4 месяца назад

In group vs out group dynamics. The answer to, "Why can't I say the N word?" edit: moved this to where it was meant to be. Left here for clarity of the comments that followed. Yes the advice appears to essentially be reverse course on how he got here.

@rudolfambrozenvtuber 4 месяца назад

@@awake3607 bro what are you on about

@awake3607 4 месяца назад

@@rudolfambrozenvtuber The words by themselves are pretty self explanatory but I understand the confusion. It was meant to be a comment to the channel based on a conversation had in the video when Coates was brought up and not a response to this person in particular. I made a mistake and posted here (multitasking gone wrong) lol. I will move it to where it was meant to be.

@SEOshogun 4 месяца назад

Professor Skye does not realize that Drake has never made an album in his real accent. Even his "canadian" accent is false, taking on the slang he once called ignorant over dinner with white friends. Drake has behaved like a vulture even with Canada. I truly don't think he knows who he is and maybe secretly is fearful he is that same unaccepted kid. He would have to go to therapy to uncover the real aubrey in order to show up as the real him.

@notnow_stopitagain5800 4 месяца назад

AGREED.😉🌸✌️🏽

@kbrown3787 4 месяца назад

💯

@makiba9461 4 месяца назад

Thank you. He doesn't understand black culture at all.

@junyathiiird 4 месяца назад

There are many artists, globally, who rap in an Americanized 'rapccent' (like Travis Scott, Tyler The Creater, Eminem, Logic). There's something to be said about Canadian artists not feeling confident enough to rap in there native accent - but most of the artists who rap with their native accent remain local. Drake and Tory Lanez are replicating the music they heard the same way previous generations sounded so New York (because of 90s and early 00s hip hop). The actual problem with Drake goes deeper than his accent. More so the code-switching and apparent lack of respect for the cultures he's 'stealing' from - the line between inspiration and appropriation. Also the million different accents and 'colonizer' claims. Also the point you mentioned about his admitted feelings about the slang being ignorant (which can come from trying to be accepted by the white world, but that's beside the point..)😮 I.e. "Look what you've done for me" - it wasn't his native accent but it did give an honest depiction of his lived experience with his mom. If we had more of that from Drake and didn't morph into so many styles...instead we get the nightlife, dating young girls, and mob boss Drake while appearing to use other people's styles and literally using their lyrics (in verses). Tory Lanez was good at this because he gave you his life story regardless of the accent - when he was around Canadians he spoke in a more Canadian accent. It can be viewed as code switching or the way some people speak in their ethnic accent or language to their parents or friends from 'back home'. In the next generation some Canadian-sounding rappers may crossover. "Bizz Loc", "Pressa", "Shad", "Jimmie D", all rap in their native, 'Canadian' accents - a few examples. This also happens when Rock artists/bands do Reggae inspired music - because most of the reggae they ever heard came from Jamaica, their songs were written and performed with their fused version of the accent. Partynextdoor, Erykah Badu, Yasiin Bey (Mos Def), Beyonce, and Rihanna have all done this with Reggae - Sting is the only band that comes to mind but Im sure there were more.

@junyathiiird 4 месяца назад

If I wasn't clear I agree with your initial point. Just highlighting that many artists give us their real life through a performed voice - salute to the real but to some degree there are many artists that would do what drake's doing if they could - most of the industry simply follows the trends and what will sell

@YetiCoolBrother 4 месяца назад

There is no way Drake is self-aware enough or a good enough rapper to do a "pull the human card" song. Even if he did try to do it it would just be shallow and/or very selective & vague things like on "Look What You've Done" or "Too Much"

@junioraltamontent.7582 4 месяца назад

The lack of self awareness really killed Drake in the beef. Dot accused him of not bein from the culture and he goes and says that wierd ass slave line. He gets called a dirtbag for trying to sleep with everyones girl, incl Wayne's, and he goes and hollars at Whitney over and over. Gets called a predator and comes with a "haha you got r*ped" bar. Drake really confirmed everything said abt him bc his ego got so big he forgot how to read a room

@BacchusAurelius-yj4mb 4 месяца назад

I honestly think Drake is finished. He's no Kanye, I do not see a Twisted Fantasy type comeback. He may still make music but his public image has been forever scarred. It's one thing to have Pusha T call you deadbeat, it's something else entirely to have Kendrick Lamar Duckworth call you and your crew predators.

@TheCompanyMan 4 месяца назад

I'm curious to see which of his collaborators will work with him again first. A drake feature isn't the same as it was before Not Like Us dropped.

@BacchusAurelius-yj4mb 4 месяца назад

@@TheCompanyMan he's 100 percent gonna put out an album. I mean he has to right? The smart thing is to wash the bad taste of this from the public's mouth right away.

@TheCompanyMan 4 месяца назад

He has to. Never leave while you're hot, that's how Mase screwed up.

@lugebeatzz8747 4 месяца назад

@@TheCompanyMan He can stay but he has to get an artist that's better than him(ability to rap but not famous) and get featured in his work as a guest. Use the inhouse producers.

@TheEphraimUchiha 4 месяца назад

Album TAKE CARE the weekend wrote it 70% songs taken from the weeknd that's why they have beef. He used ghost writers

@ihateflatbunz 4 месяца назад

4 songs =70% I doubt weekend wrote a rap verse but singing joints I can hear it.

@sandenson 4 месяца назад

My understanding was that Abel produced the tracks and Drake coerced him to hand them over. He wrote lyrics too?

@TerraFirma47 4 месяца назад

We missed you Justin! Glad to see you back posting regularly

@mehoo8 4 месяца назад

Thats how you know Hip-Hop’s been boring af

@TerraFirma47 4 месяца назад

@@mehoo8 totally agree. The beef stirred things up

@PirateCommando 4 месяца назад

So happy seeing TheCompanyMan and Professor Skye collabing. Hope to see more of you two ever decide to do it again.

@zacoone 4 месяца назад

This has to become a series with guest appearances. Awesome collab gentlemen!

@TheCompanyMan 4 месяца назад

That's the plan.

@joshuafetter3831 4 месяца назад

@@TheCompanyMan I feel like in light of the beef taking over the public consciousness, it would be cool to do an interview with Knox Hill or Scru Face Jean to talk about what it's like living a fast reacting beef since they've basically done Kendrick vs Drake lite over the past week

@Kruuppe 4 месяца назад

@@joshuafetter3831 not scruface tho, he too fake. see his reaction to The Heart Pt 6? yikes - said it was "exactly what Drake needed to do". Reactors can keep it real, you don't have to fake love everything

@KamilaShakur 4 месяца назад

I don’t think Drake can really rehabilitate himself because we already know too much about him. Not gossip, we have SEEN too much weird shit. Exposing himself after he’s already been exposed against his will isn’t going to hit like that. If it’s genuine, it’ll be good for him. But it won’t make me think better OF him.

@TheCompanyMan 4 месяца назад

mmm... this is an interesting perspective. So he's essentially too far gone in your opinion?

@KamilaShakur 4 месяца назад

@@TheCompanyMan yes but to be fair, I thought he was too far gone long before all of this. The pattern of predatory behavior & constantly attacking Black women in his music on top of his music being mediocre for years…He is who he is. And he’s rich, he will be fine. But I think he will have to live with this stain on him forever & it will affect how much people buy into Drake the brand.

@mrD66M 28 дней назад

He who is fake to himself for so long will never be real to others. His need for external approval/acceptance/validation made him create the persona he now inhabits. I remember one of his lines from his epic part in RickRoss' Aston Martin music, waaaay back"I hate calling women bitches but the bitches love it" in one sentence how he denies himself being true to his own values, all in order to be liked. It will either take something life-changing and inescapable (serious illness, losing someone really close), or something truly mind bending (ayahuasca, dmt, psilocybin) to change him meaningfully.

@arempy5836 4 месяца назад

I think the "real human being" strategy is the least likely thing for Drake to do because it's hard. The path of least resistance for him is to do a heel turn. I could see him pivoting towards the contrarian redpill circle of guys like Elon Musk and Joe Rogan. He's already moving to Texas anyways. He's going full Fresh and Fit mode, mark my words

@TheCompanyMan 4 месяца назад

I can see that actually. Yeezus. What a thought.🤯

@DarlingMissDarling 4 месяца назад

Oh my gahhhh. He's already been that dude in his music and leaning that way with the persona too... but to take it from subtext to just straight text would be absolutely terrifyyyying. Prof. Skye said it right that he's already v. Trumpian so to go FULL HEEL would create some super gross behavior from his fans a la american culture in the late 90s-early 2000s. I was a young woman during that time and my gawd it was TREACHEROUS. No hyperbole needed.

@EpicPalmTree 4 месяца назад

If Drake releases an album titled something like "Too(2) Far Gone" and comes in with the introspection like he did on songs like the calm then he'll bounce right tf back

@TheCompanyMan 4 месяца назад

"Too Far Gone"! Perfect title.

@dsario174 4 месяца назад

Man love this comment. I was just listening to the calm. People forget, but Drake in his early days was extremely relatable. His music was him contextualizing this sudden entrance into the limelight. The selfishness that grew in him etc. The calm is the perfect example of that.

@DucksUpDogsDownCatsSlide 4 месяца назад

As someone from Canada, I don't know if any Canadian rappers will ever reach Drake's level of commercial success on the music charts, but I wish the world would pay more attention to the Indigenous hip hop scene, such as Snotty Nose Rez Kids and others.

@lucasalamo3448 4 месяца назад

Shout out K-Os

@DucksUpDogsDownCatsSlide 4 месяца назад

@@lucasalamo3448 Yes, and Maestro Fresh Wes.

@Nefertiti_Naya 16 дней назад

Isn’t it interesting that Drake is not focusing on growing the Canadian hip hop scene ? Hmmm

@therealist33777 4 месяца назад

So, if I understood correctly, Drake now stands for: Drake's Rehabilitation After Kendrick Evisceration Got it 🙂Thanks guys!

@mikeroni 4 месяца назад

I will never get BBL Drizzy out of my head

@maxwalton411 4 месяца назад

35:12 "too black for the white kids and too white for the blacks" is an Earl sweatshirt line

@TheCompanyMan 4 месяца назад

Earl The God

@adammarsh956 4 месяца назад

@@TheCompanyMan best modern emcee of the last 15 years, hes in the GOAT coversation for mainstream-adjacent lyrical artists in hip hop

@DiezDedosDown 4 месяца назад

Kendrick was so ready. So so ready that he dropped that fast. I'm amazed. I'm also thinking about what you said about Kendrick using all kinds of classic styles of rap it's its own diss. This is how steeped into the culture he is and something Drake is not. This is so layered and every time I think I've figured it out, there's yet another diss I missed. Thank you for your insight!

@astrotrain3332 4 месяца назад

Ah shit you got that white professor dude! I learned of both of you thanks to the algorithm during the beef. The algorithm gets a lot of deserved criticism but so happy I found you and the white professors channel!!! I never really got into in depth hip hop channels though I'm a lifetime hip hop fan. Your videos are incredible!! Much love bro!!

@TheCompanyMan 4 месяца назад

Thank you!

@Geminisbk3 4 месяца назад

His name is Professor Syke

@lucasalamo3448 4 месяца назад

@@Geminisbk3😂 address the man as such 🕊️

@vincval805 4 месяца назад

AVAA! oh, wrong channel.. two of my favorite channels colliding is a real treat! thanks to the both of you for always being so insightful, humble and always having something to teach to your audience, but most of all, for being students and not pretending to have answers to everything and having such great interactions with your respective audiences. respect! and looking forward to another collab 🙏🏻

@TheCompanyMan 4 месяца назад

Thank yoU!

@dallashanson_ 4 месяца назад

This will be epic. Also I’m a huge fan and would love to support in anyway. I would love to help on the production side if needed.

@los1945 4 месяца назад

I second this!!!! If you need help with editing that’s as much as I can help with 😂😂😂

@whym6438 4 месяца назад

24:57 Reminds me of one of my favorite Open Mike Eagle lines. "Just be a person, that’s the bottom line, be a person and fuck the rhyme scheme this time, just be a person."

@raymanjohan8838 4 месяца назад

I love what the prof is saying but the culture won't let him back in that easy. He will gain some people but not the core of the culture. He will alwayss have the soccer mom and those people who live the black culture experience vicariously through him but that stamp that black culture gives he will never get again.. he's right up there with Vanilla Ice

@Peacekeepa317 4 месяца назад

What are you talking about? You can't be black saying that.

@Peacekeepa317 4 месяца назад

Kendricks audience is all white hipsters. Like...what are we doing here with all this cultural gaslighting?

@CertifiedMusa 4 месяца назад

I love the professors analysis of the beef whilst it was active. As he mentioned he may need some grace in assessing the cultural norms of hip-hop interaction.i don't think drake getting involved in another kendrick conflict would be ideal because drake lack of cultural awareness is evident and requires a lot of work. As going back to take style of work, it could work however Drake must kill his ego inorder to do so. I don't sw that happening.... but who knows .

@TheCompanyMan 4 месяца назад

I think he should leave it alone. Kendrick was too prepared and Drake hasn't won a battle in nearly a decade.

@BensonLe 4 месяца назад

Justin Hunte and prof Skye… a match made in heaven wtf

@ElHusk-z8m 4 месяца назад

I actually really liked professors skyes take on Drake humanizing himself by being vulnerable. You got to fight fire with fire, you gotta out vulnerable Kendrick if that makes sense lol. Or at least match it

@SEOshogun 4 месяца назад

We can't lose sight of the fact that Drake has had questionable behavior with grooming teens of 14 to 16 and then dating them immediately upon 18. That may not be technical pdf file behavior but there is no valid argument that that is ok. Not because I say so, but not one of us would trust that dude alone with our underage niece, cousin or sister. Edited for misspelled Drake

@TheCompanyMan 4 месяца назад

Yeah, that's what makes this Ebony2k24 stuff so interesting. There's a lot of allegations out there and here's someone screaming about truth with video. I don't know if it's going to amount to anything. But it's getting people going.

@desireeeeam 4 месяца назад

I am obsessed with this collaboration 🥰 this is what I’m talking about!!!!!!!!! Beautiful

@seanomatopoeia 4 месяца назад

Quick 2 step plan for Aubrey: 1. Write a song as good as Runaway 2. Write a song as good as Not Like Us Gonna need some new ghostwriters

@WillieEarlSon 4 месяца назад

Enjoying you guys discussion, i had a similar idea about Drake leaning into the “yeah I’m a outsider” on his next album. Call it “AUBREY” have the cover be a collage of both his mom and father side of the family with him in the middle and really giving an introspective album. A good 11 tracks

@VSorceress 3 дня назад

I love the Dialogue between you two and I watch you both, but I don’t agree about the low favor of 616 in LA, which to me was not only one of favorite songs out of this battle, I would hazard to even say that it was just as important as meet the Grams. He gave Drake important clues and warnings that maybe he should back off. It was a beautiful setup and it’s also a shame that it’s not as appreciated for its beats.

@jn1105 4 месяца назад

I love both of your takes on the beef and just the breakdown of each bar with context about their life ñ. *chefs kiss*

@ErickEstebanComedy 4 месяца назад

So glad to have discovered both of your channels through this battle. Looking forward to your future content.

@clrs6576 4 месяца назад

Im only 10 minutes in, and i really think this deeper, more intelligent take on hip hop is really needed

@TheCompanyMan 4 месяца назад

Thank yoU!

@rozsakyshki1930 4 месяца назад

AVAA! Grateful for Professor putting me on this channel! Great discussion… my brain is stimulated and I hope you two keep on collaborating on topics

@m.ayeshaedwards7602 4 месяца назад

Too bad these two failed to discuss all the many Black women who are now former Drake fans because of his misogynoir. Who sided with Kendrick because he stood up for us. How will Drake recover from that. @thecompanyman

@evenoddridge4829 4 месяца назад

I'm only 730 in and am excited for this cross over I'd just like to say that modern day hardcore is also very much a sport

@TheCompanyMan 4 месяца назад

I didn't realize that at all.

@bettiiblu 4 месяца назад

I do think this was good for rap. Earlier this year, and late last year, they were saying that sales had declined by 40%, althought a different source said overall sales of rap declined by 2%. Whatever the case, that was a very real conversation with people blaming oversaturation, lack of quality, and just general lack of purchasing to own as reasons. I don't know if this rap beef will result in a Renaissance of interest, and sales. I do think it helped the general public to become interested in hop hop, and music overall again. But a big part of that is bc it showcased the quality of what rap can do. This beef did cut through oversaturation by elevating the music by the best of the best. If we go back to being watered down, and just having random generic sounds, as interesting as they might be for studying, ppl like Glorilla don't really hold up long term to the general public. I think if we go back to songs that are unique but have little pop appeal, and songs that have pop appeal, but are low quality, we will end up back in the same place.

@bettiiblu 4 месяца назад

Lol forgive typos in this. My YT is acting up and I can't edit it. 😭

@TheCompanyMan 4 месяца назад

Well said!

@los1945 4 месяца назад

But wouldn’t the fact that Kendrick is the one winning the numbers game and actually having people researching and trying to understand his entendres point to the opposite of what you’re saying here? Don’t get me wrong I completely agree with the sentiment being made I just think that this battle and the outcome of it kind of points to the opposite. Hope you didn’t take my criticism poorly only mean to help. 😊

@emperorarima3225 4 месяца назад

Outsider here, as much as this beef shows that breaking down rap has a place in this, really the only reason all the linguists and detectives came out is because Drake is a big pop artist and he's under fire. So many of the people who don't care about rap are here to appreciate the quality here solely because Drake hate extends beyond hip hop. I do hope that rap gets better, but it's better to put out a lot of mediocre songs than a few great ones... Financially speaking

@TheCompanyMan 4 месяца назад

I don't know man. Kendrick already won a pulitzer. He's had the linguist checking for him for years.

@slumox213 4 месяца назад

Collab of the century

@GTACJGrove 4 месяца назад

How many classics projects or great projects do you think Drake has?

@TheCompanyMan 4 месяца назад

Take Care and the first half of Scorpion are my favorites. So Far Gone is probably his best work from a project standpoint. If You're Reading This is really really good too.

@ihateflatbunz 4 месяца назад

@TheCompanyMan Why doesn't Thank me later get the praise it has high replay value?

@aguyontheinternet7112 4 месяца назад

Now would be a great time for Drake to drop that Vital record and try to give us a project that resembles NWTS but an updated version. NWTS was when Drake first gained mass appeal and became a global superstar. He could do an album from the perspective of "living long enough to see himself become the villain". This kind of album would include a time stamp record or two and have more records with him & 40 to restore the feeling again. Highlight members of the crew that have been along for the ride. The highs, the lows. Celebrating imperfections has always been a great marketing tactic and could turn the tide back to his fans still loving him. It would appear like he was taking the high road ("smoke before I make my decisions", that's how I take the high road").

@dsario174 4 месяца назад

Agreed. Even some elements of Scorpion. This is such a good opportunity for him to get back to good content. You could easily listen to Survival from that album and it applies to everything that just happened to him now. And it was great.

@januskami8800 4 месяца назад

Ah, I'm locked in for this!

@ProfessorAbhishekSharma 4 месяца назад

You both should collab more, really good brain food and antidote to the reactive fast food content about rap on the internet! AVAA

@Imanifesto 4 месяца назад

The Company Man is my fave Hip Hop reviewer

@Brickbrickbrickinthewall 4 месяца назад

It’s all happening yall

@hopE-mw265 4 месяца назад

Professor Skye is like us 💯. Great listen.

@los1945 4 месяца назад

Someone that gets the point!!!! It’s not about race that so many are trying to make it. This is the message that needs to be spread!!!

@sthlmboy79 4 месяца назад

I miss you and rude jude shows you guys had such great chemistry together

@Phished123 4 месяца назад

I think the most important thing is something you guys touched on a lot, and something that a lot of people miss or gloss over. Kendrick is very careful to skirt around calling drake a pedo directly. He lets the fans make those connections. But he DOES directly call Drake "a beard" which is clever. I saw a lot of people misunderstand that line he wasnt calling Drake a beard in the traditional sense(Someone who goes into a faux relationship with a closeted person to help provide them cover) but instead was saying he was being a beard for the shady people he keep around him.

@intelligencecycle3523 4 месяца назад

Great convo Justin & Professor Skye.

@l.a.outkast4988 4 месяца назад

Noo waayy!!! Two of my favorites who are respecting the culture with their insightful perspectives collaborating together?! One Love

@user-fs1lc2cj5s 4 месяца назад

it’s funny because this is basically the opposite of beef, quite poetic really

@rozsakyshki1930 4 месяца назад

@user-fs1lc2cj5s brillant comment

@EaunPillar 4 месяца назад

It's Time For Drake To Go On His Conscious Shit 🎵

@ihateflatbunz 4 месяца назад

Let the conscious rappers fill that lane we don't even boost up the ones that do that.

@beyondthabottomline5498 4 месяца назад

Sometimes the professor reminds me of the fry guy on Boondocks

@TheCompanyMan 4 месяца назад

HARAMBE!

@WuntaykTimmy1 4 месяца назад

DROP IT NOWWWW THA STREETS NEED IT 🗣️🙌🏿🙌🏿🙌🏿

@makiba9461 4 месяца назад

It's amazing how people are talking about how he can fix things, but no mention of what if the pedo accusations are real. That is important. What if the accusations are real? BTW, black people are not happy about Drake talking about slavery....so what can he do to fix that? COLONIZER is what he was called, that word resonates with black folk GLOBALLY? LA or the whole of Cali certainly isn't feeling him.

@mikeroni 4 месяца назад

The real interesting conspiracy stuff to get into is Drake’s connection to Gamma. There’s a great Reddit thread about it…even if it’s fake it’s the most interesting

@TheCompanyMan 4 месяца назад

"Your show money, tour money, merch money feed us"

@tadeuandre8699 3 месяца назад

How Drake Will come up this: I think he should go the “my beautiful dark twisted fantasy” route. Not just runaway. What I mean with this is, his best And the most human project. He also had to rebrand OVO finding the best new talent possible, the More Toronto based the better. But I really think he Will never talk openly about his ego, or talk about how it was being a bi racial kid from Toronto again.

@OGNICKMARSH 4 месяца назад

This is a dream collab, thank you for this

@awake3607 4 месяца назад

In group vs out group dynamics. The answer to, "Why can't I say the N word?"

@TheCompanyMan 4 месяца назад

Exactly. Well put.

@Alexa-uk8lj 4 дня назад

Drake has criminals threatening Kendrick and YG now with AK and Adin Ross instigating.

@wormsali 4 месяца назад

I love that you keep your locks short bro. 👍🏾

@crimsonJapery 4 месяца назад

My favorite thing about all this is the recognition of producers that's always good to talk about, neither artists would sound as good without their productions

@tinamatthews488 3 месяца назад

Can you talk about all the reference leaks and outright stealing other artists' work? Why are we always so quick to give ninjas a pass????????

@AllTheArtsy 4 месяца назад

i actually want Kendrick to move and act as if this beef never happened. like, we know. we all know. he won decisively. with ease. no questions. just let it be that. no gloating. maybe even some remorse. because this to me is kind of a stain on Kendrick too. to expose and defeat Drake, he also had to take himself to hell. and its so uncomfotable, the means he used to do it. but i also cant fault him, because if he is convinced of the accusations he levied, what was he supposed to do? trust the police? im sorry but from real life experience, that never results in making things better anyway. at least he took the largest stage available to be whistleblowing, if that was what he was doing. the community should police itself, i want Kendrick to avoid sliding back on his growth if possible. this battle took things away from him too

@RighteousFollwer 4 месяца назад

As a fan of both of them I’m glad this happened to Drake. I think Drake has lost his identity which was something lil Wayne warned him not to do when he first signed him. Drake needs to get back to come back season Drake, so far gone Drake. He needs to stop the tough guy act and stop rapping like he’s from the south. He needs to create a sound for Toronto.

@Seattle_Kiwi 4 месяца назад

I came to this channel because of the Professor. ❤ Then, I stayed because your channel is great. ❤

@TheCompanyMan 4 месяца назад

Welcome!

@stargems 4 месяца назад

i love this. the analysis, the passion, the meaning. thank you

@TheCompanyMan 4 месяца назад

Thank you for checking it out!

@BeautifulEarthJa 4 месяца назад

Quick question: why do we - the culture - need a Drake comeback?

@LA-sj5vz 4 месяца назад

The Drake fans that I know are not in touch with their feelings in a constructive matter.

@TheCompanyMan 4 месяца назад

Yeezus! ahahaha

@bdr113080 4 месяца назад

Ty Justin. You cover hip-hop in a very unbiased way, and that used to be the way it was followed all the time when it came from people that reported on it with a few exceptions, but it seems like there are too many people today that want to be dishonest, and just want their favorite to be the best. If this was the mentality we had in 1990 everyone would’ve said NWA cooked Ice Cube in there beef because at the time NWA as a group was more popular than him as a solo artist. For the respect of the culture, you can never have the winner just be the most popular and I think when we report on the culture we need to do the same thing. We love and respect it then, and we need to be honest with it. Thank you for always doing that.

@TheCompanyMan 4 месяца назад

Thats love. Thank you! I do my best to call it down the line and let people know where my biases live. Like I did when it comes to this battle. I'm not anti Drake but I am anti anyone eating off rap and doesn't respect the culture and/or the black community.

@JR-gq7rx 4 месяца назад

35:00 logic took this perspective and mentions how he chooses not to say the n word unless to make a point

@PalhacoCapitalista 27 дней назад

Great great talk, thank you for educating and entertaining us guys

@User2637dsk 4 месяца назад

Good link up 🤝

@TheCompanyMan 4 месяца назад

Thanks 💯

@Marina-ld3ew 4 месяца назад

Seeing how easily men dismiss the overt disdain (and outright violence) men like Drake and Kanye treat women with is always a disturbing, if needed reminder of what our society values.

@TheCompanyMan 4 месяца назад

What violence has Kanye treated women with?

@Marina-ld3ew 4 месяца назад

@@TheCompanyMan A quick Google search will show you how horrifyingly he treats his current wife. He controls every aspect of her life and regularly humiliates her in front of the world. It’s textbook psychological abuse, if not physical abuse (which is also suspected). And let’s not forget his harassment/terrorism of his ex-wife, Kim K, after they split. Stalking her and threatening her & her partner at the time, and publicly humiliating her as well. We can get into him releasing what essentially amounts to revenge porn of Taylor Swift, his support of rapist and pedophile, Donald Trump, his declaration that “Bill Cosby is innocent!!!”, etc. the list goes on.

@Marina-ld3ew 4 месяца назад

@chevarfrancis6522 4 месяца назад

I listened to you guys speak until 6:16 in LA and was mentioned as not moving the needle. You lost me and I stopped watching. By far my favorite song which was a prayer for apologizing for what will be done.

@TheCompanyMan 4 месяца назад

You probably should've kept watching becasue right after we talk about how great it is and how its having its moment now. But from a move the needle standpoint, at that point in the battle, people didn't catch him using Drake's flow in the beginning, or all the subs about what happened at the Mark Hotel in the middle. All they heard was a great rap song that didn't feel like a haymaker diss track.

@chevarfrancis6522 4 месяца назад

@@TheCompanyMan I will go back and finish watching. For those who wanted a haymaker but didn't see the setup, the true warning, the QUADRUPLE (😆 ) entendres, and pouring of his soul to warm the world. I loved it from the time it dropped and never stopped listening. I'm praying for a streaming release. Again, I will go back and finish listening to the dialogue you all put together. Also, the heart pt. 6 was by far Drake's best production but failed in his execution. Loved the beat but felt bad about the lyrics. Appreciate the response.

@TheCompanyMan 4 месяца назад

Definitely man. 6:16 gets so much better after every listen. Fantastic song.

@kiroolioneaver8532 4 месяца назад

I don't think Drake can be a mentor in that way. The Weeknd was under Drake but escaped because of the exploitation of having to give all his best music to Drake.

@Imanifesto 4 месяца назад

Sway doesn’t have the answers, Justin does!

@aferg76 4 месяца назад

Drake will never seek empathy because he will be labeled “weak”. He will continue dropping subliminals.

@17arando 4 месяца назад

Ehhhh, started from the bottom struck me as tone deaf as hell and fake. It felt like he was implying more than what he said. Its actually the song that started making me view Drake the way Kendrick describes. But otherwise I think I agree with everything else both of you said in this entire video.

@TheCompanyMan 4 месяца назад

Thanks for checking it out!

@da1onlynickvicious 4 месяца назад

I love the collab!

@Geminisbk3 4 месяца назад

Wow!!! I am so happy to see you two together. Fantasic video

@TheCompanyMan 4 месяца назад

Thank you!

@DiceB 4 месяца назад

Thank you @thecompanyman for having this man on he is the only one to really care about French Quebec Canada rap and producers we love him so much for it.

@maki9396 4 месяца назад

My favorite youtube hip hop analysts in one place?! 🙌🏾

@dillondewitt3952 4 месяца назад

Yoooo! I'm so happy that y'all linked up. I saw a lot of comments (including mine) in the good professor's comment section. Hype to watch.

@Imanifesto 4 месяца назад

Boots 🥾 Riley of the Coup had a song talking about Trump not being excepted @ the capitalist/oligarch banquet

@Imanifesto 4 месяца назад

Someone needs to send this to Drakes team

@Braillionaire 4 месяца назад

Man... I'm at the point where y'all are talking about the crews etc. And for the first time I thought... "Where's Wayne!?" Drake was his first real protegé. Weezy is still the man. Still beloved by rappers, still well respected. His credits would do SO MUCH for Drake. As much as Em gives credibility to Kendrick's pen (not that it needs it) Wayne could give the validity to Drake's pen and character. He's also the dude that perceivably knows Drake more than anyone else in this industry.

@TheCompanyMan 4 месяца назад

That's another reason that it's crazy that kendrick points out that drake smacked bellies with wayne's girl while he was in jail.

@Braillionaire 4 месяца назад

@@TheCompanyMan It really is wild. Wayne has been pretty... Aloof when it comes to the public for a while. He comes out and raps when he wants to rap and about what he wants to rap about, and gets out of the way. He's been on sort of a victory lap imo. Similar to an Em. But Drake was HIS GUY! On top of that, Wayne and Drake already settled the whole thing with Wayne's girl (so we were led to believe) so why would he let that character accusation stand? If he was unaware, why would Drake not reach out to his former mentor? ... I don't have the answer to these questions lol

@gentilexpressionsinvites2895 День назад

Professor Skye and @TheCompanyMan both have good points. Aubrey is very much like Trump. "See ME." Truly putting another artist, an UNKNOWN ARTIST, and letting them truly shine is a good idea. However, the problem comes back to his "See ME: personality. Can he REALLY do that? Can he REALLY give up the shone for someone else? Why haven't the artists on his label had more shine?

@TheFelicia82 4 месяца назад

I think the part about hush money is a reach. I wish that guy hadn’t been inserted into the middle of all this and hope that he isn’t negatively impacted in the long term

@spaniardprince 4 месяца назад

This was a great discussion. I enjoyed it so much, I know I’ll end up listening to it again. Tons of gems being shared by both of these men. Respect.

@GTACJGrove 4 месяца назад

Lupe and Kendrick need to battle.

@davidcici11Evolution 4 месяца назад

Lupe ego is too big to recognize the greatness of Kendrick. Part of me thinks he is jealous of the fact Kendrick is what he could have been.

@GTACJGrove 4 месяца назад

@@davidcici11EvolutionI agree and it’s pathetic. He talks about him every year it’s feels like and Kendrick doesn’t even acknowledge him

@tfe5956 4 месяца назад

@@davidcici11Evolutionyeah it is like the one thing, the only thing, I dislike about Lupe. He is in my top 5 but I cannot stand that he seems so boyishly jelly of Kdot. They could’ve been making joints together that would’ve been masterpieces!