Dynamic Search Ads 2024 - The NEW WAY To Run Dynamic Ads In Google

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A Dynamic Search Ad campaign is a powerful tool in Google Ads that is often overlooked. Learn how to stop overlooking this tool and use it the right way by following my detailed and newly updated for 2024 guide.
In the video guide we’re going to cover:
- Setting up Dynamic Search Ads
- Should you still be running them with Performance Max?
- Weekly Optimisation Strategy
- DSA’s Strategic Importance in Discovery
Timestamps:
0:00 Intro
0:43 Isn't DSA part of Performance Max Now?
1:39 Setting Up Dynamic Search Ads
14:23 Bids, Budget And Goal
15:18 Weekly Optimisation
21:06 The Wider Picture: The Seed Mining Method
Also in the video I’ve included a link to my full SOP for Dynamic Search Ads that covers in writing everything you need to know.
So tune in and let’s get optimising.
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Опубликовано:

30 июл 2024

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Комментарии : 28

@MaddieBaig Месяц назад

Very Informative!

@user-fo1kt8in1l 5 месяцев назад

Great tutor! Thx

@brhuss 2 месяца назад

This has been a brilliant session and i can not thank you enough

@mdarifurrahmanbitu3803 6 месяцев назад

Excellent Very Helpful For Me - Thank You so Much Bro

@DarylManderbigflare 6 месяцев назад

You are very welcome :)

@nemmanja90 5 месяцев назад

Thanks for video!

@toasthosptality 5 месяцев назад

If I just have one product on the website and therefore one DSA - do I still need to complete the negative keyword step?

@afsana2595 Месяц назад

Thank you

@user-bn5lo5jy7o 5 месяцев назад

Hi, I followed your steps (deleting the keywords/ads) but when I got to the review page there were no keywords or ads, yours shows 25 keywords and 1 ad... have I done something wrong?

@nestorcetete 6 месяцев назад

When you do the optimizations you said to focus on those search terms with more than 30 impression but I have a couple of questions: 1. You take as a reference what period, 30 days, 60 days? What is fair enough to decide on those search terms? 2. What if the bussines is very specific on a certain industry and doesn´t get that easily those 30 impressions per Search Term? Do I go for more than 5, 10, 20 or what? Thanks Daryl, I love your videos, they are more helpful than lots of online courses I did.

@nestorcetete 6 месяцев назад

Correction on my 1st question, you clearly said past 90 days, but the 2nd question I would love your experienced approach. Thanks a lot

@DarylManderbigflare 6 месяцев назад

1. I normally use >30 impressions past 90 days. But you can customise this to your needs, depending on how much time you have available to move search terms. 2. You can customise the threshold level. So if you only get a small amount of very high value search terms then yeah you could do say 20 impressions all time.

@GrzegorzJasionowicz 6 месяцев назад

big thanks!

@DarylManderbigflare 6 месяцев назад

My pleasure!

@orgesaarifi2534 2 месяца назад

Thank you for this insightful video! I have a question: Why do you always remove the Submit Form?

@DarylManderbigflare 2 месяца назад

Remove the Submit Form? Sorry not sure what you are referring to? Hmmm. Oh maybe you mean when sometimes at the end of a walkthrough I do not hit the final "submit" button? Reason for that would usually be because I am doing this in a real live client account. I do not actually want to create a new campaign or ad in their account.

@petsoukos 4 месяца назад

I've setup the Catch all and the category based but haven't seen anything yet, 0 impressions, 0 clicks, no stats at all and no weird notifications with problems. Its been 2 days

@jakubkejval7627 6 месяцев назад

Thank you for the guide! But I have a question. Is it a good idea to optimize for conversion within a new ad account, which does not have any data or should I go with the CPC optimization? Thank you in advance!

@DarylManderbigflare 6 месяцев назад

In that situation I’d often start out by optimising for maximum conversions but without a Target CPA/ROAS. Later once you’ve built some data and conversion history you can set a target.

@evgenisandev 5 месяцев назад

Thanks for the great video. I have a few questions about the DSA in general. 1. One or two years ago google announced that it would benefit the account if we set our DSA in the General search campaign. Do you know if that is still the same? 2. Q1 leads me to the second question about the structure. I use DSA as a "catch-up" ad group for all categories that are not high priority. And my structure is something like this: Campaign: - General Ad groups: - Shoes / - T-shirts / - Dresses (For example, if these are the most valuable categories for the client) - DSA (for all other categories that are secondary) What are the downsides of this approach? Thanks in advance. :)

@DarylManderbigflare 5 месяцев назад

Hey so for me I prefer to have DSA in its own campaign because the way I run it is as a low budget discovery campaign to drive discovery of new keywords for my main campaign. When using it this way, I recommend having DSA in its own campaign to better control its budget and goal. But sounds like you have a different overall account strategy. If for you DSA is going to be running the same goal as the main campaign then I think it’s fine to have it lumped in with your keywords in the same campaign. But if, like me, you want to have a different goal/target for DSA then I do recommend having it in its own campaign.

@firebyrd58 5 месяцев назад

Why does my Google Ads interface look so differently? Can't find my way around the new UI.

@DarylManderbigflare 5 месяцев назад

You must be on the new interface. There should be a button somewhere to switch back to the old interface if you prefer it.

@Justinjunia 7 месяцев назад

Is DSA really good on a landing page or on a website?

@DarylManderbigflare 7 месяцев назад

Yes. As long as you know what to expect and adjust your budget and bid strategy accordingly. DSA (IMO) should be run on a low budget and used as a discovery campaign. To discover new keyword ideas for your main search campaign. Use a low budget plus maximise conversions/conv. Value bid Strat. Use that search term data to add new keywords to standard search. If you use it like that then yes I think DSA is a great campaign to run in most cases.

@kerrm_music Месяц назад

Why have a separate "Catch All" campaign?

@DarylManderbigflare Месяц назад

In case the "targeted" campaign misses anything, which can happen especially on larger sites with lots of pages. For a small site it may be less needed.