Inside the most viral campaign in TikTok US history. At a time when few brands had touched TikTok, we created the TikTok marketing playbook that other brands now follow.
7 billion views and 5 million user generated videos later (including unsolicited celebrity participation from Ellen, Lizzo, Reese Witherspoon, Kevin Hart and more), #eyeslipsface became more than a campaign, it became a movement.
Learn more about the campaign here: moversshakers....
27 авг 2024
