EA tell investors "thoughtful" in-game ads are being considered, goes poorly... 

Ah yes there's no company I trust more to be "thoughtful" towards players and consumers than EA and Andrew "surprise mechanics" Wilson. PATREON: www.patreon.com/yongyea TWITTER: twitter.com/yongyea INSTAGRAM: instagram.com/yong_yea TIKTOK: www.tiktok.com/@yongyea TOP PATRONS [BIG BOSS] - Devon B [BOSS] - Charlie Galvin - Gerardo Andrade - Michael Redmond [LEGENDARY] - azalea

In-game ads = a game I will never buy

Ads and abusive monetization in exchange for $70, low-effort, franchise fodder? No thanks.

Theres an easy solution: Just dont buy their games.

I’m not paying $40 for a game that pushes ads to me, much less $70.

EA being EA... There's a reason why they're the worst video game company

Remember the days when you just pop in a f*cking cartridge and you just sit back with just you and the controller and the game and just play? No interruptions except your dad telling you to throw away the trash or your mom yelling at you that dinner was ready. Douchebag companies nowadays make me sick.

They have to know that people hate ads. They're already everywhere. You can't watch or read anything online without seeing an ad. Not to mention the ads on the streets, on the radio, on the TV... People are sick of it. And now they're proposing in-game ads with complete chillness. At this point, I think it's pure trolling.

Fun fact: RU-vid dropped in an ad right after the mock up ad of the whopper. The ad density is intense.

I refuse to buy _any_ game that comes with any kind of ads. Vote with your wallet; don’t feed this greed.

Ubisoft: Stealing games like 'The Crew' Microsoft: Shutting Down Studios Sony: Mass Region-locking people from game purchases. EA: More greed with in-game ads on top of 70$ games. This next gaming crash needs to happen right now.

What makes me sad is the amount of people who will be outraged by this but buy the next EA title

I'm pretty sure I've seen an actual scientific study about how we as modern humans have developed an instinct to avoid advertisements thanks to its spread. Even if it's some sort of joke, I don't think it's any farther from the truth with these types of companies doubling down on ads.

Ads in AAA games will be the final nail in the coffin for an industry that has turned to shit ever since mobile gaming revenue surpassed console and PC combined

EA, it's not in the game.

"Thoughtful ads" is a joke! If I see an in-game ad, my mind would like to stray as far away from that BS as humanly possible...

Video games are an art form, you don't put a nike shirt on the mona lisa. This would ruin every game forever, games you want to keep playing over your lifetime, if it's offline it will always have those ads forever, the next mass effect or dragon age will always have ads for products that will probably be gone a few years later, and if it's online... then it's just going to add more online requirements to games that don't need them, every single player game will require an internet connection to check for ads. No... absolutely fucking not, I'm avoiding these games.

We are in a terrible timeline. Remember when you bought a game and thats it. No ads, battlepass, dlc, season pass, constant updates. Just a game

Every time I see Andrew Wilson, I get “hunts homeless people for sport” vibes

Want to squash the immersion in your video game? Put an ad in there and POOF! Right back into that real world you were trying to have an escapist experience from...

I guess this is the next step for major companies trying to raise their infinite growth, because share holders are not happy with decline. This is why I rarely purchase AAA games anymore, because I'm sick and tired of giving money to these people who probably don't even know what the company that they're investing is actually selling.

Piracy: (Does nothing) Almost every company: "How do we motivate people to pirate our products?"

Man, 10 years ago there was no point in buying an EA game. Now there's less of a point of buying an EA Game. It's insane.

Putting ads in anything that is not free shoud be illegal... ads is getting out of control now..

I miss the days where when you bought a game you owned it. No DLC, no battlepasses, no in-game ads, no delisting/deleting the game when support ends for the game or system...

Allowing the gaming industry to become an investment opportunity for the rich has become a cancer in the industry that has already begun to metastasise

As if the idea of games having advertisements wasn’t dystopian enough, it’s actually probably gonna happen either way :(

I stoped watching TV cause there is only trash and you are forced to watch 10-15min of ad's every 15-30 min. Ad's ruind TV. People use ad blocker to escape the escalating ad situation on RU-vid. And now EA want's to use "thought full" ad placement to increase profit. Yeah i see no issue here, that will definitly not backfire by people bringing mod's out to remove or block ad's or even just stop buying games from EA comletly. If i play a game i don't want see ad's that temt me to buy some shit i don't need anyway's. I don't mind ingame ad's for fictional ingame products. But i don't want to see anything from Coca Cola, Tesla, Sony, Microsoft or any other company. I rather stop playing videogame's or start learning to make my own than buying shit like that. Videogames once where about having fun, now they're about making infinite profit. I wish that CEO's that making desicions like that need to watch a real life pop up for 1 min befor they enter they're privat jet or stuff like that to see how much fun "thoughtfull" ad's are...

8hr shift and 5 loss ranked match then top it off with a 30s non-skippable whopper ads is gonna turn a man to satan lmao

If an ad pops up while I'm playing a game, I will stop playing that game and not buy anything from that company

Me: (pirates an EA game) EA: "HEY! You're stealing from us!" Me: "No I'm not. I'm just making a thoughtful download to surprise you..."

1990s Ads all over TV. Its 2000s. You buy netflix to avoid adds. You buy games to avoid adds. 2020's Ads everywhere....How weve come full circle

Thoughful ads = Thoughtful purcasing decisions. As in waitng a few months to see if they patch them in after launch or something.

We've gone so far off the rails that the parodies surrounding EA games having ads are no longer going to be parodies but actual foresight into what was coming

Reviewbomb every single EA game

Don't let them normalise it. Gamers need to unite to save games and employees who make those games.

The only way they could potentially sneak in ads is on the billboards in the GTA games. But even then, it may still be annoying.

EA you are NOT a free streaming service! We pay you money for product, you give finished product. People NEED to stop buying these stupid games that the company is known for pushing for over a DECADE!

“Thoughtful in game ads”: brought to you by the same company that forced “surprise mechanics” loot boxes onto us

I think the only way id ever tolerate this would be when its organic and you dont even realize its a legit ad. Like in the old need for speed games seeing a mountain dew ad on a billboard on the highway. Anything beyond that would just be intrusive and shitty.

EA cannot pay me enough to play one of their games with included ad's... literally. I don't do 'ads', don't have commercial tv, don't watch ads in online content... i don't do ads period. For some people they may be willing to play games with ads if the games were discounted from comparable non-ad infested games.... but in my case the discount required for me to play a game with ads in it means they'd be paying me real money to play it... and they'd have to pay A LOT.

When they say "thoughtful" they are trying to sneak it in. Thoughtfulness is not a methodology in marketing and advertising... lying is though.

About time we heard from EA. It's been a minute since they fucked up.

Don't boycott EA Boycott all the brands that advertise in EA games Make them fear ever buying any advertisement in any game.

I will never in my life buy video games with ads. When that happens ill officially be a retired gamer & play only the oldies.

How the hell are they going to insert ads into Dragon Age? "Verily young sir! Doth though require the refreshing taste of a Plaguedoctor Pepper?"

“More than 50% of our development processes will be positively impacted” in regards to ai translates to “we’re hoping to get away with laying off at least 50% of our remaining employees”

The only time in-game ads have ever been barely tolerable was in Need for Speed Underground 2 when Campbell’s advertised Chicken Cup a Soup on the billboards as you drove around.

Put ads in a full price games and watch what happens to sales, I dare you.

Ea be like “We haven’t had a controversy in a while, let’s change that.”

At first it’ll be “unintrusive” and then it’ll be a little more inconvenient and then boom every 30 minutes you gotta sit though a mid game ad 😃

Given ads being put in smart tvs, microsoft xbox forcing home screen to have ads, windows having ads, and the way AAA erode things like micro transactions, I don’t think this is just an EA thing, Unless something drastically changes I think all the big games companies will do this in the near future.

The irony of all the ads popping up mid-sentence during this video.

Can't wait for the Dragon Age: Dreadwolf Ad-Blocker DLC

I just recently made the jump from consoles to PC, and the first thing I did was to block EA, Ubisoft, and Activision on Steam.

I, for myself, have decided that i'll boycott every game that is against the players and for investors. They will go further and further from year to year. They will never be satisfied because these company's have to grow infinite financially.

Yong my man save the quotes from suits till later in the video. I can’t afford to get this angry less than 1 minute in 😂

EA saw the all the drama with the other major companies like sony and microsoft on who can be the worst company this year and said "bet"

The month is May in the year 2024 and these big gaming corpos are shooting themselves in the foot left and right with their out of touch BS.

I remember Battlefield 4 had movie ad banners in game for the movie "DRIVE" w Ryan Gossling back when BF4 was in its heyday.

Disruptive ads are 100% unacceptable. Only things I can live with is „immersive ads“ that fit into the game world. If you have real-life ads in football (soccer) I‘m fine if EAFC has the same ads on ingame bilboards. Anything that breaks the immersion is an instant dealbreaker. A SW: Jedi game cannot have any real-life ads in it

The problem is not an ad lasts 30 seconds or 5, or that it can't be skipped. The problem is there are ads in a product that should not contain ads at all. At fucking all!

Wow. Don’t they ever learn.

I got an ad right in the middle of you speaking, it’s already happening 😢

we are slowly reaching futurama levels of advertisement…

Capcom already tried this in Street Fighter V, it was a disaster. There's no such a thing as "thoughtful" ads after paying the full, AAA price tag. If you want to put in ads, make the game free 2 play, stop it with the shameless double dip.

Moral of the story *Pirating a game and playing it offline is a must now*

Wow….ads are the new loading screens…

Looks like I won't buy another EA game if they go this route

Man, remember when ads in video games consisted of diegetic in universe billboards? That's probably still bad but at least you wouldn't think about if you were going fast.

When I’m in a horrible game company competition and my opponent is EA, I’m folding

I remember, back in the days, I played Transformers Revenge Of The Fallen game multiplayer mode . When you played in cities map, there were billboards with made up commercials at first, but later on, you could see billboards of Iron Man 2 and Dr.Pepper.

What annoys me most is, youtubers, mobile games, free games, all include Ad's because the content is free, these are full price games it's not like the Ad's are making the games cheaper for us there's literally no benifits to the consumer

We're already being bombarded with ads in all sorts of mobile apps and F2P games as it is.... Also, imagine what might happen when an unskippable ad fails to load....

Video gaming hierarchy: 1) investors 2) publishers 3) developers 4) customers

I love the fact that video game companies used to advertise to the parents who didn't know anything about video games but now the parents are the gamers

I never minded ads in open world billboards or store fronts. I always thought it was kool to see real brands like Pizza Hut, Gamestop(when they were awesome)in these worlds.

I haven't supported an EA title for years. Not going to any time soon...

Crazy how this luxury good takes so many liberties with it’s buyers

No matter how angry sports gamers are, they will still buy the title every year. That's how little their anger matters.

I don't mind the one on UFC as long as the ads are only on the mats and splashes. I think it looks realistic tbh. BUT must only cost 30 usd.

Andrew Wilson hadn't been assembled yet when BF2142 got blown the hell up for this.

Microsoft and Sony were fighting over who was the worst, EA has entered room with a plan to beat them both.

Was wondering what was going with EA, cause I didn't hear anything about them. Well... They finally pop up.

Well that's one way to get people to absolutely detest your product and your company.

Every day, I become more and more convinced that we need to abolish corporations from any artistic/creative medium.

EA Games: Games not included but if you watch ADs then you get to play the games Watch 1 min of AD = 1 min of gameplay time allowed 😂😂

Imagine paying $70 for a game and getting adds.

Got an ad mid-sentence straight after showing the mock up with star wars. The irony's not lost in me.

Then they will sell you an ad skip option for the year for just $99!

EA literally did this in 2006 in Battlefield 2142 on a few maps, they had an ingame billboard on some maps with a dynamic ad. I remember they made ads for Intel CPUs back then, it didn't even look out of place as they made it match the local aesthetic. I don't trust modern EA to do it tastefully though.

We're witnessing the death of AAA games and companies. The industry has become infested with individual obsessed with only making money, instead of making experiences that we all cherish.

The only thought here was that a number might go up. And that thought was less than 2 seconds and from somebody with a broken corporation brain.

Greed ruins everything

Imagine buying a dvd of a movie and it has ad breaks in it. ridiculous!

The best way to do in-game ads is in open world games where there are urban areas you have to go to in order to get pretty much everything you need to go venturing out into the vast open areas. In-game billboards and signage throughout the city. Serves the same purpose as in the real world, for which businesses pay to have their ad placed. One need only look at Star Citizen to see how they actually have ad banners for fictional companies in the lore of the game, showing off gear or vehicles the player can get and use. Same thing can be done in a live service open world game where the signage shows not only in-game items like that, but also real-world products that the player can go out and buy. When we are going about our real lives, these advertisements do not get in our way, or give us pause unless we willingly decide to look at them. They are considered effective by businesses, otherwise they would not pay to use them. With the increasing fidelity in games, and the ability to stick images pretty much anywhere in a game map, this should be a no-brainer. There could even be video ads playing on big screens in major business districts in urban environments. They just need to be part of the environment without forcing us to disengage from our gaming experience. I do agree that the primary customers for these big owner-publishers are investors. But how do investors get the return on their investment? From CONSUMER DOLLARS spent to purchase the games. Piss of the consumers enough, then sales drop making that ROI harder to achieve. At least it would if we would do more than just get pissed off and gripe. if we continue to buy these games because "maybe this time they won't do the thing that pissed me off last time," then we accomplish nothing. Our purchase is their justification to double down. THEY need US. WE don't need THEM. That's the lesson THEY must learn, if only WE have the willpower to teach it.

Can't wait for the Dead Space 2 remake where Issac, after a difficult fight against the necromorphs that he barely survives, looks directly at the camera and says "Man, I need a Pepsi."

Electronic Farts are destroying their games. And I dont believe they care anymore.

If they want to replace existing in game world ads with real life ads that's fine imo; like replace the billboards in GTA or CP2077 with real life ads. I draw the line at that though, I can't think of any other reasonable way to include ads, if they try to turn AAA gaming into a mobile free-to-play I'm just done.

EA saw Microsoft and Sony hog all the disasters and felt seriously offended. EA had to take back the crown of the worst company in gaming.