When I was in college I used to get wicked hammered. My nickname was Puke. I would chug a fifth of SoCo, sneak into a frat party, polish off a few people's empties, some brewskies, some Jell-O shots, do some body shots off myself, pass out, wake up the next morning, puke, rally, more SoCo, head to class. Probably would have gotten expelled if I had let it affect my grades, but I aced all my courses. They called me Ace. It was totally awesome. Got straight Bs. They called me Buzz.
I want people to hold on for a second and realize this. Tesla doesn't need to advertise because they produce great products. That is how inefficient our capitalist market system has become. Everything revolves around patents and marketing brands and advertising instead of product innovation and quality.