Cécile Zarokian, Master Perfumer, describes her new creation for Electimuss - Vanilla Edesia. Creative Director, Claire Sokell Thompson, explores Cécile's response to our brief for a complex gourmand perfume with vanilla at its heart.
Congratulations! Your brand keeps growing up, but please don't lose the artisanal spirit, as I heard that Electimuss was sold to a conglomerate. Also, it would be interesting to post videos on how/where you obtain the raw materials, as Kilian Paris does. Because some of your perfumes surpass the 300€ and we want evidence of the quality you put in. As a lover of stoicism, I feel very identified with the symbolism of your brand, thank you.
