Hahahaha, I was just going to post that same question. Its like product placement, Or what some would cal P.W.A. /Perception without awareness. Its like a different type of subliminal, almost like subliminal message's . "look it up if you dont believe me".
In all the live videos of this song, the vocals desperately need some reverb or short delay. They sound so thin. He's already working his ass off getting every word in that falsetto, so he probably can't really hold notes for their whole value at a reasonable volume.
