Is this what is known as PR for movie stars, endless lines of people all screaming your name out, hoping you write your name on a book, or movie poster which they will cherish till you go out of fashion or their ideals change? Thank God I never became a star of ocelloid or digital enhancement as this seems to me to be an exercise not to my liking. Make a movie and move on to the next.
If they don't sign autographs and click selfies; audiences/(actor worshippers) perceive them as awful person and start boycotting their movies. Clown world !