Enamor on lingerie market and lack of awareness 

Enamor is one of the premium lingerie brand operating in all possible formats of retail including MBO, EBO, online and offline. Speaking at Indian Retail Congress 2015, Chief Operating Officer of the brand - Preeti Gupta shared the insights of this segment of retail industry and the growth prospects along with special emphasis on the lack of education regarding innerwear and the advantage served by eCommerce.