“TRUFF Talk” is back 🎬🎬🎬 In this episode, our Co-Founders and Co-CEOs, Nick Ajluni and Nick Guillen talk through TRUFF’s come up as the most followed hot sauce on Instagram.
Inspired by the streetwear mentality of high-low fashion, the Nicks focused on creating content with the same approach: taking their hot sauce to both high end restaurants and fast food joints to shave real truffles on their menu items, followed by a drizzle of TRUFF. This also helped tell the story that TRUFF used real black truffles in all of its products. In response, the Internet went wild: some viewers even asking “WTF😱?!” while others expressed their love for the fresh take on content. This off-the-wall strategy got people talking.
Building real relationships with creators who genuinely loved the product was key to TRUFF’s success. The Nicks focused on authenticity and creating real relationships with influencers they admired. They did not ask for trade offs to post the product, but simply hoped they would enjoy TRUFF and give their feedback. With support from the likes of design mogul Jon Buscemi, and the founder of ComplexCon Aaron Levant, and the executive creative director at Station Casinos Tal Cooperman, TRUFF started getting real, organic shoutouts from streetwear icons, celebrities and respected chefs who all admired the hot sauce’s unique flavor and design. It wasn’t long until the brand reached a major tipping point by landing on Oprah’s famed “Favorite Things'' list.
This social strategy set the stage for TRUFF to grow into the mass brand it is today: growing from an Instagram account, to a disruptive DTC business and now in over 18,000+ retail doors across America 🚀🚀🚀
_____________________________
Chapters:
0:00
0:24 Fresh Takes on Content
1:23 TRUFFLE THURSDAYS: Where High Meets Low
2:53 Organic Relationships with Influencers
4:50 Oprah's Favorite Things
6:00 "It's My FAAAAVORITE Hot Sauce" -Oprah
7:23 Slow and Steady: Retail
9:02 eComm to Retail
9:53 Beyond The Hot Sauce Category
_____________________________
Order TRUFF Online
truff.com/coll...
Find TRUFF at a Store Near You
truff.com/page...
Follow Us on Social Media
Instagram: / sauce
TikTok: www.tiktok.com...
Facebook: / truffsauce
Twitter: / truffsauce
_____________________________
#TRUFF #TRUFFSauce #TRUFFHotSauce #HowITRUFF #TRUFFKitchen #Truffle #BlackTruffle #entrepreneur #entrepreneurship #startup #oprah #influencer #socialmedia #retail
21 сен 2024
