In episode 40 of Secrets From The Scene, I sit down with Brian Reidinger, co-founder of In The Groove, a sync company celebrating three decades in business. Brian shares the story of how In The Groove started, detailing his own journey from an aspiring rock drummer to a successful business owner with Darren Drew. The episode covers the challenges faced, the importance of understanding the business side of music, and the ethos of In The Groove, which focuses on advocating for artists and maintaining a values-based company culture. Brian discusses various deal structures for musicians interested in sync opportunities and provides advice for aspiring musicians on the importance of preparation, persistence, and realistic expectations. This episode provides valuable insights into the sync industry and offers advice for musicians looking to get their work placed in media.
Full transcript and show notes: secretsfromthescene.com/40
00:00 Introduction and Gratitude
00:55 Podcast Mission and Audience Engagement
02:55 Episode Preview: In The Groove
04:08 Interview with Brian Reidinger Begins
04:28 Brian's Early Career and Band Experiences
08:53 Founding In The Groove
12:17 Early Challenges and Breakthroughs
20:01 Establishing the Publishing Company
36:55 Self-Funded Beginnings
37:22 Navigating Artist Relationships
37:58 Building a People-Centric Culture
40:15 Sustaining the Business Beyond Founders
42:54 Connecting Music with Brands
43:16 Criteria for Music Submissions
44:35 Different Deal Structures
49:06 Challenges with Sync-Only Agreements
54:58 Advice for Aspiring Musicians
01:10:46 The Importance of Persistence
01:11:49 Final Thoughts and Resources
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24 июл 2024
