Today, we are seeing a rise in so-called medical-grade skincare and liberal use of the word “clinical” to describe brands and formulations. In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier is joined by colleague School Education Manager Ana Green to delve into the controversial world of medical-grade skincare, and explore the intricacies of this term and its implications.
Ana sheds light on the marketing strategies behind the medical-grade term and unravels whether there’s substance behind the claims of cosmetic formulations penetrating deeper with higher levels of actives. Is medical grade just a marketing term to ensure brands do exclusive sales deals and attach luxury price tags to their products? Listen in for the big reveal on medical-grade cosmetics.
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15 сен 2024
